Personal Development and Marketing Career in the UK

This report delves into the realm of personal and organizational development, specifically focusing on a career in marketing within the UK. It begins with a reflective commentary, followed by an introduction that sets the stage for the report's objectives. Part A analyzes the general graduate employment opportunities in the UK, examining current labour market trends and the challenges faced. Part B outlines the student's intended career path as a marketing manager, assessing their suitability for the role, including a psychometric test analysis and strategies for overcoming weaknesses. The report concludes with a summary of findings and a reflective commentary on the student's personal and professional development journey. The report highlights the importance of understanding the UK market, identifying relevant skills, and developing strategies to achieve career goals. The report also focuses on the role of a marketing manager in a large company like Tesco.

Personal and Organisational Development

Table of Contents
Reflective commentary............................................................................................................................................3
Introduction.............................................................................................................................................................4
Part A.......................................................................................................................................................................5
General Graduate Employment Opportunities in the UK........................................................................................5
Current labour market trends...................................................................................................................................5
Challenges in the UK labour market.......................................................................................................................7
Part B.......................................................................................................................................................................8
My intended career path..........................................................................................................................................8
Suitability to work as a marketing manager............................................................................................................9
Psychometric test...................................................................................................................................................11
Overcome of weakness..........................................................................................................................................13
Conclusion drawn on the analysis of weakness identified....................................................................................14
Conclusion.............................................................................................................................................................15
Appendices............................................................................................................................................................16
References.............................................................................................................................................................18

Reflective commentary
The main aim of this report is to surround the concept of marketing and labour market challenges and trends in
the UK. UK is very vast in providing jobs to the graduates. My research is escorted by the intended career path
of my choice and measures adopted by me to enhance it.
Part A consists of the labour market and market of UK's opportunity analysis. Part consists of the intended
career path chosen by me, methods to implements it and my personal organizational development are
highlighted in the section.

Introduction
This report deals with the subject of personal and organizational development. It enrols with the concept of
one’s career and its section. A brief reflective commentary of this subject enables the learner to analyses the
subject more clearly. Understanding of graduating labour market is mentioned in this report to analyze the
general market place, industries or disciplines, and the targeted sector. Marketing manager roles and
responsibilities are described in this report (Chosen profile). The market of UK and trends in the market, need
to be understood before entering into the market of the UK. Seeking the career path one must focus on his
skills, capabilities, and target. The target set by me reflects my intended career path. Numerous factors like
workshops, psychometric test, graduate programmes and many such methods adopted by me to analyze and
identify my career. All tools and techniques that can be helpful in shaping my career mentioned in this report.

Part A
General Graduate Employment Opportunities in the UK
Personal and organizational developments are the practice that enhances the capabilities and skills of the person
and person skills benefitted to the organization. Personal development improves capability; develop a sense of
awareness, increase talents, potentials and human capital. The development of a person leads to the
development of the organization. It is not only beneficial for the company itself but also for the employee and
staff working there (Rosenbloom, 2012). Personal development leads to organizational development and vice-
versa. Both are related to each other. If one wanted to hold its secure lieu in the developed company then he
must be personally developed and skilled (Crouch and Housden, 2012). And the developed company also is
relied on personality developed employees.
Now my journey from education to employment is seeking placement. This plan fitted with my career to the
best. Looking for the role of marketing managers is all my personality demands. My skills are inherited of a
marketing manager. A marketing manager is a very good opportunity in this 21st century where one can build
his career on great heights. The marketing manager has many perks and promotions which enable him to work
more and more in the success of leading further path.
Current labour market trends
Analyzing and understanding the graduate labour market help in identifying the methods that need to be
implemented in the career process. In this century the market of higher education is expanding which expanding
the source of opportunities and jobs. Nowadays there are so many options which lead to the expansion of job
opportunities in the market. According to my skills and according to my education, I prefer the fitted job that
shapes my career (Czinkota and Ronkainen, 2013).Seeing the current economic growth and expansion of the
market is a market manager is quite preferable by everyone. The market manager is a very fine profile needed
by the current market. In today's era marketing plays a very crucial role in promoting, the graduate labour
market of the UK is very wide in terms of the job profile.UK government is also a very concern in providing
jobs to the graduate because they contribute to the economic growth of the country (Järvinen and Taiminen,
2016.).But according to a recent report, the expansion between graduates and job profile's is very wide that does
not contribute to the economics of the country as required.
Understanding the graduate labour market of the UK is an occupational approach because what skills required,
on where the skills of the graduate can be implemented, the potential they possessed and many such factors that
define the UK market. To understand the general market place of the UK survey can be conducted or data can

be collected from various sources. The collection of data and survey helps in understanding the general market
place. A market is a place where one can seek for various opportunities. Every marketing manager must be
known about its market place.
Without knowing the market place is like a person standing in the mid of the sea. Analysis of the marketplace
also raises marketing manager’s standards (Blythe and Martin, 2019). In my opinion, the general market place
is a market where a number of opportunities are maximum as compared to the other. Being a job profile for a
marketing manager is a good opportunity in the UK. Mainly when it comes to the marketing manager of the UK
knowing the segmentation helped out in pointing to specific areas. The market of the UK is best in the grocery
sector; there are firm and company in the UK that runs in its core and at the international level.
Being a marketing manager requires specific qualifications in business administration. The grocery sector is an
emerging and fast-growing sector in the UK. People of the UK demand change every time. Being a marketing
manager can promote my product, services and let the people know about the lasts products in grocery and its
use. There are numerous industries in the UK that deals with grocery (Quinton and Fennemore, 2013). Like
Tesco, Aldi, Sainsbury and many such, but among all Tesco is the largest supermarket chain in the UK. Apart
from the UK Tesco has stored in 12 countries. The company running at a global level indicating that the role of
the marketing manager is very crucial and highlighted. Only a marketing manager boosts the company and
enhances its results. The delicate role of the marketing manager may shape the company or deform the
company by their workings skills. That why such effective skills are required in a company like Tesco.
In my view, being a marketing manager of Tesco is all one can want. In such a big company where the job
profile of a marketing manager is much repeated (Quesenberry and Trauth, 2012). The major role is of
marketing manager in such companies. One can never think of that grocery products and demands of people
change at a rapid speed. I analyze the current market situation of my choice and then turn towards the Tesco.
Tesco is known for its largest retailing chain’s marketing staff to play a vital role in its help in attaining the
customers and combine them for buying products from Tesco.
Marketing manager helps out in letting know the current opposition of the company in the market current trends
of the market in which the company can survive. All in all, the marketing manager described the price
description at which price can earn the profit. They also decide that at which price product must be sold that
remain low form rivals and earn the profit. Customer satisfaction is achieved because of the marketing manager.
Product processing and launching in the market is analyzed by the marketing manager.
A marketing manager is the backbone of the company without him company cannot stand properly and can
hold its lieu among rivals. As mentioned above that the market of the UK is very vast, it requires a highly
skilled person that can enter into the market and hold the lieu of the company among rivals. One must possess
all the traits that demand by the condition. There are no certain conditions will remain the same all the time,
most of the time uncertainties occur. In that condition, skills and traits of marketing manager work. Every

marketing manager has certain skills but according to the conditions and circumstances which skills should be
implemented is the identification of the marketing manager (Orlich et.al, 2012).
A marketing manager is also a self-learning process especially when it comes to the UK.
Channels of distribution are a very vital process, as it implicates the services of the product of the company. At
what rate and what measure the product or service will reach to the customer is the role of a marketing
manager. Tesco has a very wide channel of distribution. The success point of Tesco is the fast delivery of
products to its customers (Yu et.al, 2014). Next target, the company's vision, and the market plan are set to be
the marketing manager seeing the future outcomes. In my opinion, being a marketing manager of Tesco shape
my career and enhances my growth in the future. It will also help out in learning new experiences and
generating new opportunities (Muñiz Jr et.al, 2014)). Also, it raises the standard of learning and execution.
There are a number of responsibilities performed by the marketing manager; this shows that a planning career
in this field adds starts to my life (Mankiw, 2014). Every practice and step must not harm society, so CSR is
also taken care of by the marketing manager. While promoting products or service no such activity should be
done that harm the interest of the people, their interaction and another thing. Environment factors should
concern in mind while performing the role of a marketing manager.
Challenges in the UK labour market
The most encountered challenges in the UK labour market are stated below:
 Low wages, in fact according to a recent report every one form four is paid low and since form very
long.
 Polarisation, UK gets very advanced it relied on robots rather than on manual. In UK the major problem
came here is country do not provide full time job even people are ready to work for it.
 Participation of different kinds of people from different country reduces its flexibility.
These challenges leads prompt solution that being pursuing career in the UK one has to remain in touch
with the current market situation. For this following the desired market helped out in beating the challenges.
Self research can be done to examine the situation and action can be taken according to that.

Part B
My intended career path
Every graduate wants to secure a good job and a good career in their life. When it comes to the UK, where a
number of opportunities are maximum in number it is always beneficial. And when it comes to the role of
marketing manager one always wanted to set a career in a country like the UK. According to my selection of
career that you wanted to form long is where you can give your best (Cross et.al, 2015). My intended career
path is a marketing manager. I wanted it for long and build my career in that direction only. Seeking my
career as a marketing manager of Tesco can be fulfilled by taking placement ion the company. For this,
interview is also taken and selection is based over clear and appropriate answers by the candidate. For instance,
why should company hire one? Means one need to provide the answers that reflect that one is a keen learner
and ready to learn anything.
To follow the intended path gives confidence and relied on the success of the future and leads to better results.
For this, I have to work out that on which area I am good and which sector will build my career. As stated in
Part the role of the marketing manager is very crucial, the company cannot run without a marketing manager.
Now career seeks step by step, none can be achieved directly.
RESUME
Aim – To become a marketing manager of a recognised company, where I can exhibit
all my skills and capabilities.
Name – John Peterson
DOB – 01/05/1995
Address- High streets, UK
Qualifications – Bachelors in marketing
University – Bath University, UK
Experience – Fresher
Qualities – Keen learner, able to work in any environment, interest in marketing management
role.
Details provided here are correct and evidence based.

For this post, I have applied in the Tesco’s which is the UK’s largest supermarket and has the largest channel of
distribution (Jung et.al, 2013). Tesco has all such opportunities by which one can want in order to build their
career. Being in Tesco can exhibit my strengths and improves over my weaknesses. Being graduated in a
marketing course reflects that it helps in the long life of my career. Career is always followed by proper
planning as I have also my career planning in marketing (Arslanagic-Kalajdzic and Zabkar, 2015). Without
planning is like walking on deform road and potshard to lead the path of success with synchronization. To
become the marketing manager of Tesco reform and retrieved my career in all aspects and in all ways.
Suitability reflects ones’ reflection of work. Giving our best is not enough all the time, the marketing manager
of Tesco demands suitability in the company. It’s not necessary that you should be perfect, you should be
suitable and then you can be perfect for the company. Sometimes we did our best but lacking somewhere
(Christopher and Peck, 2012). This can only be achieved by feedbacks and other sources of suitability. The
psychometric test helps to enhance aptitude learning capabilities. Many recruiters take this test before recruiting
anyone in their organization, Tesco did the same. The company not only relies on test only but prepare a very
good and fine test that is not to crack. Once who crack that means he or she is suitable for the job and position
of a marketing manager of the company Tesco. This test standardizes one and reflection his or her inner
working stamina and abilities (Ramaseshan et.al, 2013). Not only is this test useful for better future outcomes
and meeting the goals of the company.
Suitability to work as a marketing manager
Requirements Matched (0-5) Remarks
Degree in Management of
marketing
5 I have completed my graduation in marketing
management field
3 years of related experience 1 I am a fresher
Driving license 4 Class 3 since 2014
Knowledge of Marketing structure 3 Aware of marketing structure
Communicative Skills 5 I am a fluent, influential and convincing speaker

Microsoft Office 5 Good knowledge and use of tools in Microsoft Word,

PowerPoint and Excel
Roles and Responsibilities: Matched (0 – 5) Remarks
Control budget and monitoring
cost
3 Required some on job training
Effective leadership straits for
ensuring better results
4 Have great skills of works art
Ensure quality of works is
achieved
4 I have learned these skills in my graduation
Complied to CSR 5 CSR must be practices
Conduct training to Technicians 4 Used to conduct lesson during my NS
Multi-tasking 4 This is very important and I have handle it many of
the times
Team working capacity 5 I work well in a team
Customer retention management 4 Through ITC and survey it can be retained
Self-driven 5 Once goal is set, I will be determined to achieve it
Out of box thinker 5 Creativity and innovation is the demand of
marketing
Secure vision 4 I have; earned it during my graduation programmes
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and presentations.
Independent 5 Used to outstation alone
Total Score (90) 75 83.33%
Psychometric test
Traditionally recruiter recruits by using CV and graduation degree, but now onwards
psychometric test reveals recruiter’s skills clearly. Now, the traditional method has expired
and losses its significance. In many of the companies, a set of recruiting process involves this
test. An interview, assessment and then psychometric test are a systematic process of
recruiting one in the role of a marketing manager (De Andrade et.al, 2015). Psychometric
tests scores can directly relevant to the recruiter skills, more the scores more the skills
recruiter have. It may be possible that we scored less in graduation but scored high in the test.
This means a person is suitable for the company if he or she scored well in the test. There is a
direct correlation between the marks of test and job performance. This test includes an
aptitude test, personality test, and one's interest.
(Sources - https://www.psychometric-success.com/psychometric-tests/psychometric-tests-
introduction)
And when it comes to Tesco, where the role of the marketing manager is the foremost then
the company must initiate such methods to choose cream. Psychometric tests help in knowing
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