Marketing Manager Role, Career Planning, and Challenges Report

This report delves into the multifaceted role of a marketing manager, examining career planning, essential qualities, and common challenges within the field. It begins by defining professional and personal development, highlighting their importance in career growth. The report then explores the author's interest in marketing, emphasizing the various career opportunities available, such as marketing communications, digital marketing, and content marketing management. A career mapping graph is included to visually represent potential career paths. The core of the report discusses the essential qualities and competencies of a marketing manager, including creativity, adaptability, boundless enthusiasm, and teamwork. Furthermore, the report addresses the challenges faced by marketing managers, such as adapting to changing market trends, and suggests strategies for overcoming these obstacles, like conducting market research. The conclusion underscores the crucial role of marketing managers in organizational growth and highlights the numerous opportunities within the marketing field. The report references several academic sources to support its findings.

PROFESSIONAL AND
PERSONAL DEVELOPMENT

 INTRODUCTION
 FIELD OF PROFESSIONAL INTEREST
 CAREER PLANNING
 QUALITIES/COMPETENCIES OF MARKETING MANAGER
 CHALLENGES AND HOW TO OVERCOME
Table of Contents

 Professional development can be described as providing training which will help in
career growth in the future.
 Personal development refers to activities that help in developing individual
capability.
 Personal development involve formal and informal activity for the development of
others.
 In this report role of marketing manager and career planning is discussed. Challenges
and how to overcome with competencies is also discussed (Aryabkina and et.al.,
2020).
INTRODUCTION

My interest is in marketing field because this
field has many opportunities and most of the
companies hire marketing students at high
package.
I want to become a marketing manager as it
plays important role in the company.
A marketing manager helps customers in
solving their problems and directly contributing
in the growth of the company.
FIELD OF PROFESSIONAL
INTEREST: MARKETING

 I choose marketing as my interest field because marketing has wide scope and there
are lot of opportunities in the field of marketing.
 For becoming marketing manager I have to do MBA in the marketing and there I will
learn lot of new things which will help me in achieving success.
 There are other career opportunities in marketing field like, marketing
communication, digital marketing, social media marketing, search engine
optimization marketing and content marketing manager (Sergeeva and et.al., 2019).
CAREER PLANNING

CAREER MAPPING GRAPH
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 Creativity: Marketing manager should perform work in
creative way with others as a team and make the promotion
strategy in creative way.
 People always appreciate creativity as they get new
products (Shibankova and et.al., 2019).
 Adaptability: In the field of marketing, the ability to solve
the problems is important.
QUALITIES/COMPETENCIES
OF MARKETING MANAGER

 Boundless enthusiasm: Marketing manager
have passion regarding their work. They do
their work with full dedication and remain
enthusiastic all the time (Galustyan,
Berezhnaya and Beloshitsky, 2017).
 They never find their work boring, they
always enjoy their work.
CONT....

CONT…
Work in team:
• Marketing manager always work in a team,
they are not working alone.
• As in marketing a team is required for
achieving the target of the company.
• Teamwork plays an important role in
achieving the goal of the company.
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A marketing manager is responsible for creating marketing strategies for the
company and implementing those strategies (Holloway, 2017).
This will help the company in building its image in the market and achieving goals
of the company and also responsible for promoting the products and creating budgets
for advertisements.
 A marketing manager should have good communication skills and also manage time
properly.
It should also have good writing skills, make plans properly.
CONT...

Marketing manager plays a crucial role in the growth of the company. It helps in
promoting product and service of the company (Hildebrand, 2018).
This helps in increasing sales of the product and increases profit. It analyses the
market and focus on what are the needs of the customers.
These are the duties which a marketing manager perform for the growth of the
company.
CONT...

 Changing with new market trends: It is one of the challenge for marketing
manager to be updated with new marketing trends. Every day, marketing trends are
changing rapidly as customers taste and preference is changing.
 So, it is a challenge, to change working styles according to the change in the
market trends (Osodlo and et.al ., 2020) Marketing manager can overcome through
this situation by doing market research and stay updated with the latest trends.
CHALLENGES AND HOW TO
OVERCOME