This report analyzes the marketing and communication strategies for the relaunch of Coca-Cola, a multinational beverage corporation. The report begins with an introduction outlining the importance of digital marketing and effective communication in achieving business goals, followed by an overview of the company and the assignment's objectives. Task One focuses on the elements of the marketing mix, including product, place, price, promotion, people, process, and physical evidence, specifically within the context of Coca-Cola. Task Two identifies research requirements, differentiating between primary and secondary research methods, and presents a questionnaire designed to gather customer insights. Task Three details a comprehensive research plan, analyzing the findings from the questionnaire through frequency analysis and interpretation of key themes such as product benefits, consumer preferences, and marketing strategy effectiveness. The report concludes with a summary of key findings and recommendations for a successful product relaunch, supported by visual illustrations and notes. The report is designed to demonstrate an understanding of marketing principles and their application to a real-world business scenario.
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