International Marketing Report: Distribution and Logistics Analysis

This report delves into the critical aspects of international marketing, with a specific focus on distribution and logistics. It explores how efficient logistics, including the selection of suppliers and distributors, can enhance a company's market reach and sales performance. The report highlights the importance of supply chain management and the strategic use of tools like Point-of-Sale (POS) systems and Enterprise Resource Planning (ERP) systems to streamline operations and reduce costs. Furthermore, it emphasizes the significance of market research and understanding the competitive landscape to identify suitable suppliers and target markets. The analysis also covers the role of digital marketing channels, such as websites and social media platforms, in building brand awareness and expanding customer reach, ultimately contributing to a company's competitive advantage in the global market. The report references key academic sources to support its findings and recommendations.

Running head: INTERNATIONAL MARKETING
International marketing
Name of the Student
Name of the University
Author Note

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5.3.3: Distribution and Logistics
According to Lusch, Vargo & Fisher (2014), the efficient use of logistics will help the
company in finding the right kind of suppliers and distributors so that the product of the
company can be distributed in the market. The supply of the computer programs can be managed
in a better way so that it can help in increasing the sales for the company. it will help the
company in storing and supplying the products to the clients so that they can use it and help the
company in improving its sales.
Rushton, Croucher & Baker (2014) opined that the company needs to manage the
suppliers, subcontractors and the distributors in a better manner so that the goods can be
marketed and sold in the market in a hassle-free manner. The company can synchronize with the
newspaper agencies for point-of-sale (POS), which will help in increasing the efficiency of the
transaction of the information by saving lot of time. The use of POS will help the company in
selling the products in a better way, which will help in generating better amount of revenue.
The company can take the help of Information Technology (IT) so that it can manage the
supplies in an organized manner. This will help the company in decreasing its costs, which will
ultimately help the company in gaining a competitive advantage. The market has to be surveyed
in a proper manner so that the analysts of the firms can set up its target market and understand
the level of competition that is present in that place. This will provide the company a better
chance of identifying the suppliers so that they can market its products (Kiessling & Harvey,
2014).
The use of Enterprise Resource Planning (ERP) in the distribution strategy of the
company will help in providing better insights about the types of softwares that are being in

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demand within the market with respect to the print media. The use of the ERP systems will help
the company in building up a better platform so that it can cover all the areas that are present
within the current market.
The company can try to use the websites so that it can help in putting across various
levels of information to its customers in the homepage about the products that the company is
dealing with. This will help the company in building awareness about them products within the
target customers. The use of social media platforms such as Twitter and Facebook will help the
company in getting a better reach of customers so that it can help in the consumption of its
products. This will provide a great platform for the marketing of the B2B businesses. The reach
of the information is greater among the people, as most of the people in the current world use
social media on a daily basis. This will help the company in gaining a competitive advantage
within the market where they are focused on (Olhager, Pashaei& Sternberg, 2015).

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Reference List
Kiessling, T., & Harvey, M. (2014). Human resource management issues associated with the
globalization of supply chain management and logistics. International Journal of
Physical Distribution & Logistics Management, 44(8/9).
Lusch, R. F., Vargo, S. L., & Fisher, R. (2014). Drawing on service-dominant logic to expand
the frontier of physical distribution and logistics management. International Journal of
Physical Distribution & Logistics Management, 44(1/2).
Olhager, J., Pashaei, S., & Sternberg, H. (2015). Design of global production and distribution
networks: A literature review and research agenda. International Journal of Physical
Distribution & Logistics Management, 45(1/2), 138-158.
Rushton, A., Croucher, P., & Baker, P. (2014). The handbook of logistics and distribution
management: Understanding the supply chain. Kogan Page Publishers.