Assessment of Online Marketing Strategies and Tools Report

This report provides a comprehensive analysis of online marketing strategies and tools. It begins with an introduction to online marketing, exploring its components and the importance of a user-friendly website. Task 1 delves into the elements of internet marketing, evaluating the marketing mix (product, price, place, and promotion), and comparing various e-tools. Task 2 focuses on search engine marketing (SEM), including pay-per-click (PPC) advertising, and outlines best practices for online public relations. Task 3 covers market research, including secondary research, online survey design, and the use of electronic customer relationship management (eCRM). Finally, Task 4 outlines an internet marketing plan and includes a presentation on PPC advertising. The report incorporates pictorial representations to illustrate key concepts and provides references to support its findings.

Table of Contents
Introduction.................................................................................................................................2
Task 1..........................................................................................................................................3
1.1 Explain the elements of internet marketing.......................................................................3
1.2 evaluate the internet marketing mix..................................................................................5
1.3 compare internet marketing tools (e-tools).......................................................................8
1.4 examine interactive order processing..............................................................................11
Task 2........................................................................................................................................13
2.1 demonstrate the mechanics of search engine marketing.................................................13
2.2 Write the copy for a suitable opt-in email marketing......................................................14
2.3 Follow guidelines for best practice in online public relations........................................15
2.4 Demonstrate how businesses can use new digital media communities, e.g. file-sharing sites
...............................................................................................................................................15
Task 3........................................................................................................................................17
3.1 Conduct secondary market research................................................................................17
3.2 Design an online survey..................................................................................................18
Market research to support customer relationship management...............................................18
3.3 Demonstrate the use of electronic customer relationship marketing..............................18
Task 4........................................................................................................................................21
4.1 Produce an outline internet marketing plan.....................................................................21
4.2 Create a presentation on pay per click advertising..........................................................22
References.................................................................................................................................24

Introduction
Online marketing uses online activities to enhance its sales through digital technology. Internet
marketing may be classified web marketing, e-mail marketing and social media marketing.
Internet marketing includes e-trade, associate, promotional websites and marketing completed on
search engines; email marketing will entail marketing and promotional marketing efforts through
email messages to clients. Social media marketing entail s marketing through social internet
working sites.
Pictorial 1: the picture beneath suggests forms engaged in cyber marketing
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Task 1
State the components of online marketing
However numerous procedures are available in the market for online marketing but it is a
concern of marketing head to decide which is best option for his or her enterprise. They should
analyse online marketing is here to create presence of people on the company’s website, capture
leads, change them to clientele, create recommendation, and replicate enterprise from the clients
(Dilip Soman, 2010).. Discussed beneath factors are concerned for better and effective cyber
marketing so that business can gain maximum results.
Layout
Commercial enterprises are sought to be centred on developing a user friendly website in which
they can talk to their clients directly and can resolve their issues. The prosperity of commercial
enterprise depends upon the website created and consequently it will require them to be updated
to ensure more people on website and to transform them into customers who can bring business
for enterprise.
Strategic content material
The content of web page must provide broad understanding of rules, regulation,ways the clients
can process their work with the company and simultaneously their responsibility towards the
company to comply with. Like downloading a record or clicking a link.
Provide things away

Web page has to be capable enough to provide detailed description of business in which they
deal and troubles resolve by them. Through this clients can apprehend on enterprise activities
and can provide a great deal and in exchange you can increase their confidence in the company’s
product and increase income for the business. Despite the fact that the marketing supervisor must
provide facts cautiously and simple so that the facts do not puzzle clients.
All are guests
Merchandising on-line is set teaching where you change your client outlook by helping them to
imagine themselves the use of the goods and offerings that the company is supplying, assist the
purchaser understand and supply price to them
Search Engine Optimization
Search engine optimization is a way through you can get your target audience. But it is not easy
for the mangers to achieve but they have to guarantee that they trace right clients, enlarge brand
identity and growth when internet site hits . Search engine optimization besides this includes the
regular evaluation and examination of competition so they are capable of finding out what is
best for their website (Gale, 2009). It can be accomplished by means of developing an incredible
commercialism approach which needs to be properly implemented and which last for long time
desires.
Spread out visibility
It's aim is to expand the sector of enterprise with the aid of bringing in greater capable clients. It
could be attain through online networking marketing and demands whole deal of determination.
Pictorial 2: the picture beneath indicates the components of online marketing.

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1.2 Assess the online marketing mix
It contains four foremost components that are base to achieve company's goal and capability
client for individuals and agencies to achieve their want and desires through developing and
replacing valuable commodity; those elements are price, product, place and promotion.
Products
Enterprise engaged in buying and selling should be capable enough to meet the clients desires
and expectation. The techniques must be associated with form of resources that the business
enterprise are presenting, they may be mainly motivated with the aid of the client's need and
respectively depends upon clients attributes and product is developed as per their needs (Gale,
2009). All enterprise has to mould its strategies based on the resources they provide and their
purpose is to assemble patron desires, wants, and making sure pleasure.
Place

The resources in which company deals should be placed where customers can approach easily. It
can be bodily places or internet websites. Setting needs to be performed about the person of a
particular service or product and that they have to be in an area in which they can be well
approached, this can encompass sales outlet or internet sites (Haddad, 2016). For cyber space
marketing, the putting is performed on internet sites as well as on social app structures, so it
could be accessible to the website users and clients.
Price
Price is the fee which is required by the purchaser to pay for the resources used by him. Using
on-line marketing, research approximately fees of specific items and offerings have to be
exhaustively performed with the intention to ensure that the enterprise remains aggressive within
the market. The agency should have sort of items marketed on their website and that they need to
have something for every person in different fees in keeping with nice and good value.
Marketing managers need to perform continual assessment of the charges in the industry and
guarantee that they are consistent with competitive groups.

Promotion
Promotion is main approach of communiqué utilized by virtual entrepreneurs and website is
designed in such a way that it promotes services and products of enterprise offers. The marketing
managers should see to it that merchandising are nicely sorted out, have clean pictures and
affordable prices for the customers to pick from different segments as per their choice . The
emblem of the commodity and offerings are base of primary function in marketing. The price of
selling items can be expensive however, the aforementioned will replicate at the income side.
For on-line commercialism the layout of the internet site is the important thing as it plays role of
mediator among the clients and the dealers.
Pictorial 3: the marketing mix
http://marketingmix.co.uk/content/uploads/marketing-mix-7p.jpg

1.3 Distinguish between internet marketing tools (e-tools)
Online marketing tools maintain online sites more reciprocal towards the customers and
consistent with commercial enterprise. Electronic equipment are suggested to save time and
money by supplying content ideas, assist deciding success, providing extra marketing ways,
modify quest search engines, take away dependency from third party organisations, lessen
promotional expenses, entails more persons in the commercial enterprise marketing publishing
and cutting down dependency on the I.T providers or department.
Diverse kind standards are utilised to pick out the correct e-equipment for the enterprises but
pursuing determinant are specifiedly applicable:
• Smooth to apply
• Relationship builder
• Quick on-line campaign trailing abilities
• Expert electronic mail marketing templates
• Cost efficiency
A number of the ought to have e-equipment for marketing are;
Key-word Research tools
A keyword is what client searches on Google search , the keyword analyser will help you to
determine your business position through keyword in comparison to your rivals and how speedy
search can be associated with the enterprise growth.

Outline appearances of user on the online sites
This tool will assist managers to track down the activities of webpage and enables offer an earlier
than and now photos of each strategies attempted on-line and give a response of what is in the
favour and what are unfavourable.
Search engine rating
The device enables realize how the commercial enterprise is acting on a spread of search engines
like Google for the enterprise keyword phrase. They allow display of search engine
improvement carried out at the internet site
Locating online pages with the use of search engine
This tool will help list all the internet site pages and index them the use of XML sitemap and
offers a walking count of pages and textual content-based totally URL listing
On site Advertisements
For example Google ADwords, which provides promotional list on Google and is paid in
keeping with click basis. The trick is to discover the right key-word which is typically used by
similar groups and take down the pay per click on restrict.
Associate inter networks

Affiliate marketing provide complete control and offers different e-marketing equipment that
compound with generation and permits complete manipulates the projects that swiftly expands
with minimum or no oversight in any respect. For example clixGalore.
Internet based customer service support
While in purchasing process online customers are required to be provided support in the form of
live chats, e-mail management, click on to speak and self-service generation. For example live
chat pages that pop up whilst performing on-line writing and the solution they provide
immediately for the question provided by the customers in contrast to business enterprises.
Social media systems
These program are a superb manner of selling the enterprise and have mutual thoughts in the
existing instances due to the fact, they clean to get right of entry to and frequently used.
Examples encompass; Facebook, twitter, LinkedIn, g talk etc.
Pictorial 4: Different tools for social media platform

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1.4 examine interactive order processing
In line with Ingram, interactive order processing device apprehend clients’ statistics from the
database of customized service of the company or from the clients, shops the statistics and then
provide data to the vendor, shipping branch or for some other location demanded . The
interactive system entails choosing up the correct product is base element for order processing
(Kordupleski, 2003). The system also includes creating an individual ids for the commercial
enterprise with consciousness about the consumer economic process of purchasing standardised
products. They want to approximate emblem cognizance. This technique will permit capable
clients to see services and products online on internet site, sort a selection on shopping and area
on which order to be made, after which products are added to the clients. The interactive online
marketing manner is reality, dependable, comfortable and green.
Pictorial 5: Interactive process on cyber space marketing

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Task 2
2.1 Exhibit the mechanism of search engine marketing
Search engine marketing is cyber space marketing which entails promotion of online sites by
way of exploding their presence in the search engine results by use of their keyword, for example
inside the Google web page. They can consider nearby on-line marketing in addition to world
marketing (Naumann, 2005). This mechanism will encompass search engine marketing in both
pay per click on and search engine optimization. They can be performed through Google, yahoo
and Bing for each B2B and B2C enterprise relationships.
Mechanism of PPC campaign
Subsequently selecting place to put it up for sale your enterprise activities, you should know how
it will perform for you. The maximum ordinary marketing is pay in line with click. This way
directs site visitant to the websites and the advertiser pay to the publisher when visitor clicks the
ad.
Search engine optimization mechanics
This is the best effort for the website to be discovered in structured search outcomes on seek
engine. Today’s plan of action of being discovered through the quest engine has more to do with
remarkable online storytelling than anything else (Nijssen, 2001). That is a straightforward and