Comprehensive Report on Marketing Education, Training and Development

This report provides a comprehensive overview of marketing education and training. It begins by explaining the key aims of marketing education, emphasizing the importance of understanding marketing strategies, consumer behavior, and market research. The report delves into philosophical issues related to marketing education, such as indoctrination and moral education. It then outlines the aims and structure of key qualifications required for marketing specialists, highlighting essential skills like communication, leadership, and customer service. The structure of learning programs is presented, along with the author's approach to planning and delivering these programs. The report analyzes the inclusiveness of learning programs and how they address curriculum issues, such as globalization and technological advancements. Furthermore, it examines how teaching and learning resources meet individual learner needs and promotes inclusivity. The report also discusses the importance of liaising with other professionals to improve teaching practices and reviews the impact of such collaborations. Finally, it identifies strengths and areas for improvement, emphasizing the value of continuous professional development within the marketing field.

Teaching in a specialist area

TABLE OF CONTENTS
.........................................................................................................................................................1
INTRODUCTION...........................................................................................................................3
TASK -1...........................................................................................................................................3
Explaining key aims of education and training in marketing area............................................3
Analysing philosophical issues relating to education and training.............................................3
TASK -2 ..........................................................................................................................................4
Describe the aims and structure of key qualifications................................................................4
Presenting the aims and structure of learning programmes........................................................4
Explaining own approach in planning and preparation in delivery of learning programme. . .5
TASK -3...........................................................................................................................................5
Analysing the inclusiveness to the planning of a learning programme......................................5
Explaining how planning of learning programme considers key curriculum issues.................6
TASK -4...........................................................................................................................................6
Analysing ways in which teaching and learning resources meet the individual needs of
learners........................................................................................................................................6
Analysing the inclusiveness of own use of teaching and learning resources ............................7
TASK -5...........................................................................................................................................7
Liaising with others within marketing area to develop own practice.........................................7
Reviewing impact of liaison with other teachers and trainers....................................................7
TASK -6...........................................................................................................................................8
Identifying own strengths and areas for improvement in relation to practice.............................8
Review effectiveness of own knowledge and skills...................................................................8
Identifying opportunities to improve and update own knowledge and skills.............................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The marketing specialist area is being referred to as learning ways to promote goods and
services within the market so that company becomes successful. Furthermore, the current report
will explain the key aim of the marketing area along with certain philosophical issues that are
related with education and training in marketing area. Also, the report will assess requirement of
key qualification in marketing area and will specify certain aims of the learning programmes.
Furthermore, the study will highlight the new emerging technologies and analyse the
inclusiveness of own use of teachings and learning resources. Lastly, the report will help in
evaluating, improving and updating the knowledge within the marketing area to garb better
opportunities in the future.
TASK -1
Explaining key aims of education and training in marketing area
The main objective of providing education and training in marketing area is that with
changing business environment it is necessary for any individual to have the complete
knowledge of various strategies that are used in any business to increase the sales of particular
products and identify the current consumer environment so that right product might be sold at
right place and time (Leppiman, Riivits-Arkonsuo and Kukk, 2018). Furthermore, through the
proper marketing education learner would be able to learn about various things such as
significance of the marketing research, product planning, target market selection, product
placement, promotional strategies and much more. Moreover, through marketing training the
individuals are able to learn about various concepts that are used in the real life in various
businesses. Furthermore, it creates the sense of awareness among the individuals and helps in
enhancing the existing skills required while working in marketing area. Also, training helps to
increase the motivation of individual so that certain roles and jobs might be performed in well
mannered.
Analysing philosophical issues relating to education and training
There are various philosophical issues that are related with the marketing specialist area
that is as follows:
Indoctrination:

In the marketing area this issue is based on the three concepts that is been followed by the
teachers one is that teaching is aimed in getting the students adopts some beliefs irrespective the
students support or does not support such beliefs. Another one is that teaching is based on the
method that instil beliefs in the students in such manner that they are unwilling to question to
evaluate such beliefs independently (Kaminski, 2020). Moreover, other than this is any form of
teaching that causes students to embrace specific set of beliefs without asking for any evidential
status.
Moral education:
Another philosophical issues related to marketing area is should education instil
particular moral beliefs and values among the students or rather it should aim at enhancing the
student’s ability to think about moral issues for themselves (Issues in Philosophy of Education,
2022). Thus, all these complicated issues are part of the moral philosophy and creates more
problems in better understanding.
TASK -2
Describe the aims and structure of key qualifications.
To become good specialist in the marketing area it is required that there is presence of
strong communication skills and high level of patience and empathy. Furthermore, it is required
that to excel in marketing specialist area individual need to have ability in exchanging the best
practices within the classroom and along with that is highly adaptable to changing requirements
of the other people to make the best use of resources and deliver good teaching practices
(Agaltsova and Ilyuschenko, 2021). Also, apart from this other skill that are required in this area
are best leadership and customer service skill so that changing attitudes among the people might
be identified and explained to others and also the best solutions might be developed for the
various marketing problems that usually occurs in any small or large scale business. Moreover,
another key qualification that is required is that there need to be presence of adequate knowledge
about the marketing related concept and individuals has the ability to pay attention to the small
details within the marketing business.
Presenting the aims and structure of learning programmes
Learning programs are ones that aims in devising the proper learning process so that
certain objectives might be achieved on time. Moreover, the major structure of any learning

programme have the defined learning outcomes and objectives along with proper outline of the
content, sequence and clear identification of various delivery and assessment methods to be used.
Furthermore, in context of the marketing area it can be said that basic structure of the learning
programme would be as follows:
Year 1: Foundation
Through input of desired skills and knowledge along with completion of the minimum
basic projects and the field work this would allow the learner to achieve certain goals.
Year 2: Apprentice
Under this year major focus of the learning programme would be to learn new skills and
techniques required in the marketing area and this would be acquired through increasing the
number of projects that are related with marketing
Year 3: Documentation
Evaluation of various marketing projects and the presentation of work in front of
appointed jury (Gibson and Martin, 2022).
Year 4: Internship
Internship in any reputed marketing organization along with degree.
Explaining own approach in planning and preparation in delivery of learning programme
For the above learning programme proper planning had been done to identify the
resources that are required for achieving the desired objectives. Also, enough clarity had been
developed to identify which concepts need to be developed for the marketing students.
Furthermore, flexible sequence of learning activities had also been identified along with
identifying criteria for evaluation of assessment in the end for the students (Snugs and Jevons,
2018). Also, through using the social learning theory different learning styles and behaviour of
management lecture had also been prepared in advance so that there are no problems at the time
of final delivery.
TASK -3
Analysing the inclusiveness to the planning of a learning programme
Through using social learning theory approach greater inclusiveness is that it provides the
freedom and opportunities to all the students to participate, think and express their thoughts
openly in the classroom. Moreover, the inclusive climate ensures that all the students are

benefited from peer interaction. Also, this theory respects all the diversity among the students,
remove the barrier during the classroom delivery and considers variety of learning preferences
and needs of diverse students (Bustos Diaz, Millen Viagra and Nicolas-Sans, 2021).
Furthermore, in the marketing areas this focuses on meaningfully engaging the students that are
having any kind of disabilities in wide range through conducting extracurricular practices and
including the participation of the students through the designed curriculum.
Explaining how planning of learning programme considers key curriculum issues
By following social learning theory especially in the marketing areas certain curriculum
issues such as the changes in the education policy, globalization was resolved through designing
the curriculum based on the latest education policy and practices. Also, with increased
globalization in recent times' curriculum was made in manner that provides equal opportunities
to all diverse students so that certain challenges related with heterogeneous student population
might be overcome and also best learning practice might be delivered in specified time (Otley
and Bachata, 2018). Moreover, issues relating with the emerging and new technologies in the
education curriculum through the social learning approach was overcome through providing the
clarity in the online website of the learning programme so all the students are able to access the
learning materials and resources after the completion of the daily classroom sessions for
providing better understanding and support.
TASK -4
Analysing ways in which teaching and learning resources meet the individual needs of learners
With upcoming of the new digital space within education and other areas it is seen that
marketing learning resources might be provided through creating the online library where all the
relevant teaching materials would be provided to all the marketing students that might be
accesses from anywhere and anytime (Voss and Page, 2020). Moreover, the teaching and
learning resources might have met individual needs of students through developing the
interactive online sessions where all students might be engaged through using any technology
software so that feedback might be collected and also students that are facing difficulties in
learning of various marketing concepts might be helped more efficiently through providing
additional notes via email or messages on the student’s email id. Furthermore, individual needs

would be met through interactive classroom activities that would offer different project options
in the classroom.
Analysing the inclusiveness of own use of teaching and learning resources
The inclusiveness in teaching and learning resources in marketing area is one that ensures
that different learning needs and preferences are met irrespective of their backgrounds, abilities
and learning styles. Also, it helps in removing any kind of barriers that prevents the students
from the learning. Furthermore, it respects diversity among all the students and hence allows all
the students to take part in learning and fulfil their own potential. Moreover, it ensures that
inclusive teaching does not discriminate the students based on the gender, age, disability, race,
religion or any other (Price, 2018). Also, it is assured that more supportive and respectful
environment need to be created so that fairness might be promoted among the diverse students
that will further help in developing better engagement for the future. Also, teaching is conducted
in such manner that it assures that there is participation from everyone that is present in the
classroom so that greater levels of success might be encouraged in systematic manner.
TASK -5
Liaising with others within marketing area to develop own practice
For teaching in this particular marketing area special interaction was developed with the
experts and the professionals that have gained the required level of knowledge and have adequate
skills to deliver the best practices within the marketing area (Berkovich and Benallie, 2020).
Moreover, additional communication was established with peers that are aiming to gain expertise
in the similar teaching areas so that if certain changes is required might be made on time.
Furthermore, feedback was also taken from the students to identify whether the current teaching
practice is good for them or not and whether learning process is efficient or not. Thus, through
making the liaison in the marketing area will help in getting the overview of teaching practice
and behaviours.
Reviewing impact of liaison with other teachers and trainers
The impact of such communication with other trainers and professionals is that it helps in
bringing out changes in attitudes and behaviour so that any mistake if committed might not be
repeated in the future delivery of various marketing related teaching. Moreover, it helps in
building the self-confidence so that best teaching is provided to diverse students. Furthermore,

through liaison better job opportunities might be identified and grabbed for the future
development. Furthermore, with the help of liaison individual networking skills might be
improved that is good for the future growth and success in the marketing field (Gala, Wood roof
and Dreamer, 2022). Also, the best outcomes of such liaison with trainers and teachers is that it
helps in creating positivity and help to set future goals so that quality of output might be
delivered. Moreover, through such liaison educators would be able to explore new area that
would be beneficial from the marketing prospective while teach among diverse students.
TASK -6
Identifying own strengths and areas for improvement in relation to practice
Strengths:
 Presence of good networking skills
 Good communication skills to make students learn various marketing concepts
 Effective teamwork and leadership skills to handle diverse groups.
Weakness:
 Lack of adequate work experience
 Weak technical knowledge
 Lack of proper market awareness
Review effectiveness of own knowledge and skills
Based on my knowledge and feedback from others I have analysed that my effective
communications skills would help me to build better relationships with diverse students and
would allow me to solve their various queries in most effective way. Furthermore, through
networking skills I would be able to provide full support and guidance to those students that
wants to work in the reputed marketing firms in the future (Black, Dings and Milotic, 2021).
Also, through use of effective leadership skills any type of conflicts during the learning sessions
might be avoided in easiest manner.
Identifying opportunities to improve and update own knowledge and skills
The major opportunities that are available for growth in the marketing area is that the
upcoming positive trends of the globalization in the various industries will open up new areas for
the growth in the future (Crittenden, Davis and Perret, 2020). Moreover, through use of the
emerging technologies teaching might become easier and interesting for numerous students.

Furthermore, various changes within the education policy and social policies would help in
analysing the new trends in marketing that is crucial for own personal development and the
growth in this particular area.
CONCLUSION
From the above report it can be concluded that marketing specialist area is vast and thus
requires lot of knowledge and skills to deliver best of learning. Also, report had presented certain
key aims of marketing education in companies where the variety of products are sold and
promoted through various means. Also, the study had highlighted marketing issues and existence
of various learning programmes that helps in identifying various successful strategies to
overcome such issues in the future. Moreover, planning and preparation of a learning programme
had also been identified in detail under this report. Lastly, the report had analysed how teachings
and learning resources help in meeting several demands of the individual along with identifying
own strengths and weakness to improve certain skills in the marketing area in the future.

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Online
Issues in Philosophy of Education. 2022. [Online]. Available
through:<https://philosophy.as.miami.edu/about-the-department/philosophy-of-
education/issues-in-philosophy-of-education/index.html>.