Marketing Plan Analysis: EE and Hutchison 3G UK Comparison

This report provides a comprehensive analysis of the marketing strategies employed by EE (Everything Everywhere), a leading British mobile network operator. It begins with an introduction to EE, its services, and its position in the UK market, followed by an examination of core marketing concepts and trends. The report then delves into a comparison of EE's marketing mix with that of its competitor, Hutchison 3G UK Limited, highlighting key differences in product, price, promotion, place, people, process, and physical evidence strategies. A basic marketing plan for EE is also presented, outlining its marketing goals, objectives, and strategies, including SWOT and PESTLE analyses to assess the company's internal and external environments. The report covers various aspects of marketing, including customer relationship management (CRM), staff management, budgeting, and the roles and responsibilities of a marketing manager within the organization, as well as the importance of different departments like HR and Finance. The report aims to provide insights into the company's current market position and suggest opportunities for future growth and improvement.

Marketing Essential

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
P1. And P2..............................................................................................................................3
P3 Comparison of marketing mix of EE with Hutchison 3G UK limited............................11
P4 Basic marketing plan with objectives of EE limited.......................................................14
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................17
Books and journal.................................................................................................................17

INTRODUCTION
EE (Everything Everywhere) is a British internet service provider, mobile network provider
and IPTV provider. It has the largest mobile network operator in the UK, with 29.3 million
customers and the largest 4G operator services in Europe. EE is Headquartered in HATFIELD in
the United Kingdom and main offices in Bristol, Darlington, Greenock, North Tyneside,
Plymouth, Leeds and London. In this introduction we are going to study the concept of
marketing, including current and future trends for EE. The different marketing processes with
key roles and responsibilities of the marketing manager (Dibb., 2013).
P1. And P2
1

Notes: Advertisements and promotional activities are carried out and on the basis of that
consumers are made aware about the products and services that are offered by the entity.
2

Notes: Production concept: Production has its own importance because the reason of “Says
law” which stated that Supply creates its own Demand.
Product Concept- It's the most important part of marketing strategies.
3

Notes: Selling Concept- Customers will buy products only if they get attention and information
about products.
4

Notes: The EE is the largest mobile network operator in the UK. Currently dealing with 29.3
million customers for a better experience with them in future EE can focus on customers'
satisfaction. At present the company providing 4G network to the customers and doing well as a
network operator. To provide some better services in the future the company can telly the
reviews & problems noted by the customers
5

Notes: Marketing mix decisions:- When the market changes, marketing mix can be adjusted to
suitable changes in advertising or may be redesign the whole product.
Situation analysis: -The strategic marketing process helps to find resources to managers that they
can build on and the challenges they face.
6

Notes: When configuring such tech for your app or site make sure you don't over-do the prompts.
7

Notes:
Staff management: Marketing manager knows how to motivate employees to work hard and
they know when to provide training and opportunities to encourage employee work growth.
Budgeting: As in all business money matters a lot. A successfully marketing manager must
develop a reasonable budget for his company and also approved by the upper management or
board of directors.
8

Notes:
Planning: Every marketing department make a plan so that it knows what to achieve and how to
be there. Marketing manager is responsible for all aspects from planning through execution.
Daily duties: Duties depend on the size of the department and the company this might be include
brochures, motion photography, ads and websites.
9

Notes:
CRM: In many areas and environment, a marketing manager represent his employer in media.
10