Marketing Essentials: EE Ltd, Vodafone Marketing Mix Analysis Report

This report provides an in-depth analysis of marketing essentials, focusing on the work culture and marketing strategies of EE Ltd and Vodafone. It begins with an introduction to marketing and its significance in business, highlighting how it meets sustainable development needs and enhances customer awareness. The report then delves into the marketing essentials, including marketing activities, roles, and responsibilities of a marketing manager, and the importance of marketing in the context of EE Ltd. The report also examines the key aspects of a marketing plan, including situational analysis, marketing concepts, and the use of various marketing tools and techniques. The marketing mix of both EE Ltd and Vodafone is analyzed, covering product, price, place, and promotion strategies. The importance of coordination between different departments, such as marketing, sales, and finance, is also discussed. Finally, the report explores the benefits of marketing principles, including brand awareness, customer relationships, and fund allocation. The report provides valuable insights into the practical application of marketing principles in the telecommunications industry.

Marketing Essentials
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INTRODUCTION
Marketing is a process which provide significant feature to every business firm. It helps
in meeting the key needs of sustainable development. Marketing allows to have operative
promotion of services can be attained in suitable way. With an assistance of this, business can
create better awareness among customers. It also leads business firm to impressive level of
success in meeting objectives (Boone and Kurtz, 2013). The marketing procedure provides
evidence to its consumers which is beneficial in purchase decision making aspects. Marketing
essentials include diverse factors which are essential for every business such as marketing
activities.
In present report, work culture of EE is being evaluated in appropriate manner so that
better understanding of marketing essentials can be accomplished. It has sharing of information
in respect to roles and responsibilities that marketing manager of EE limited need to consider to
meet job profile sustainability. Along with this, it will also make understand about the
significance of marketing role in context to EE limited. Moreover, key aspects of marketing plan
will also be evaluated in diverse manner. In this, learning about situational analysis will be taken
into account effectively.
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TASK 1
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Moreover, marketing concept also plays a critical role in identification of customer needs
and wants. It also allows to frame more effective and efficient strategies which is beneficial to
have continuous improvement in process. By having consideration of marketing aspects the
business firm can have improvement in the market share. It also allows to attain better
opportunities and ensure to meet objectives. Companies has started using their social welfare
activities as a marketing strategy. It helps in sustainable development of brand image and ensure
to meet sustainable values.
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Moreover, diverse implements and techniques are being used by the administration of EE
in order to enhance the product presence in the market. Through having application of measures,
long term opportunities can be identified effectively and improve the overall performance of
business. Market research tool allows to understand the trends and motivate to frame strategies
effectively. It will allow to increase the market presence and provide better competition to other
firms. It allows to focus on better future so that companies can gain competitive advantage.
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Marketing strategy is referred as aspect which allows to target threat and weakness. By
having an appropriate reflection of strength and weakness the better strategically can be framed
in order to have sustainable development of business entity. Marketing mix is a critical step for
EE Ltd because it assists in decision making process. It is a stage where most essential decisions
are made by the management in order to accomplish better opportunities so that long term values
can be well maintained. Marketing mix allows to target key success features of company such as
product, price, place and promotion. Distribution and promotion of products can be advanced
effectively in marketing mix decisions. At last the application and controlling is also necessary to
refer so that better opportunities can be attained in desired manner.
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In addition to this, sales team of EE Ltd also need to consider collective working as
critical aspect. If coordination between marketing and sales department is not appropriate then it
will create issue in generating sales. It is significant for marketing manager to provide actual
information about product and services to the sales manager. It will allow sales team to
understand actual situation and motivate to take actions in respect to improvement. It also
delivers a provision to organisation operational values and assist in handling the customers more
effectively. Through consideration of such values, goals and objectives can be accomplished in
desired way. It also allows to have continuous development of key values and meet success
criteria. Moreover, coordination between research team and marketing is essential because it
allows to frame strategies in significant manner. The significant roles are being referred through
effective researches hence research department have to ensure about information sharing.
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Slide 8
Along with this, there are various other benefits that a business firm can attain through
application of marketing principles. With an assistance of marketing the company can create
better awareness in the market in regard to brand as well as product line. It makes customers feel
valuable to have purchase of products and services. In directly reflects that application of
marketing is advantageous for improvement in sales. Advancement in sales means the company
can gain better advantage over its competitors. Along with this, customer relationship aspects are
also significant because it allows to make sure that customers are being identified effectively. By
using such values, overall outcome might be improved and ensure that business is having better
opportunities. By maintaining better relationship with customers the problems can be resolved
for sustainable development. Development of brand in the market must be first priority of
marketing manager to meet the work standards.
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Slide 9
Other than this, it can be said that coordination among marketing manager and finance
department provides a better funds allocation. With an application of collective working the
work standards can be advanced. It also assist in ensure that business is having continuous
process. If fund allocation is not according to marketing need then overall cost of marketing
process can be advanced. It is because the marketing team will require changes in marketing plan
as per newly allocated funds. Moreover, the pricing and advertising decisions can also be get
influenced if marketing and finance department does not work collectively. As same the
production, customer relation and research team of EE Ltd also need to focus on improvement in
interrelationship between departments so that positive work culture can be created. Distribution
and sales of goods can also be advanced effectively by the management for better opportunities
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in the market. It reflects that coordination among all members is necessary for continuous
improvement in work environment for better opportunities.
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