Marketing Field Analysis, Career Plan and Managerial Effectiveness

This report delves into the marketing field, beginning with an identification of dream and potential job roles within the industry. It outlines a career plan methodology, encompassing self-assessment, career selection, and job application strategies. The report then provides a detailed description of the marketing field, outlining the roles and responsibilities of a marketing manager, including strategy development, market research, and competitor analysis. It further identifies potential obstacles faced by marketing managers, such as challenges in analyzing marketing reports and communication issues. The report concludes with recommendations for future graduates, highlighting various marketing job profiles, along with a SWOT analysis and action plan focusing on skill development to enhance career prospects within the dynamic marketing landscape.

Personal Managerial
Effectiveness
1

TABLE OF CONTENTS
ASSIGNMENT 2.............................................................................................................................3
Identifying dream jobs and 5 possible jobs.................................................................................3
Describing career plan methodology...........................................................................................3
Description of given professional field- Marketing.....................................................................4
Identification of possible obstacles or challenges .......................................................................6
Recommendations to future graduates ........................................................................................7
References......................................................................................................................................10
2

ASSIGNMENT 2
The field of interest which is chosen is Marketing. One of the main reason behind
choosing this filed is my interest in the same. In simpler words, marketing can be termed as d as
the process of increasing awareness of products and services among people in market. Further its
main purpose is to increase the sales and profitability of an business enterprise(Clampitt, 2012).
In the present scenario, marketing of products and services has become very important for every
businesses irrespective of its size, scale and operation. It can be also stated that without effective
marketing organizations cannot survive in market for long run (Selmer and Lauring, 201). Every
business enterprise needs to carry out the entire process of marketing in order to attract
customers, stay competitive and earn adequate profits.
Identifying dream jobs and 5 possible jobs
Marketing field is very big and offer people with wide opportunities related to growth
and development. Further it can be also explained that there are different type of employment
opportunities which are provided by this field. I want to work as a ‘Marketing Manager’ in any
of the renowned organization and this is my dream job.
Describing career plan methodology
There are four phases or steps of career plan methodology and they are as follows:1. Self-assessment: In this, I should ensure my own strengths and weaknesses and what
interest and skills I have. There are various self assessments tests for the career planning.2. Choosing a career: In the second step, I should decide my profession in which I am
interested according to skills profile and the subject I am studying.3. Plan the course of your career: After deciding the career, I should focus on concrete plan
to accomplish several goals and time scales for acquiring qualifications required for the
career.
4. Make a successful job application: In this, I should concentrate on personal as well as
professional skills to improve my ability to do work in the organisation.
Description of given professional field- Marketing
Manager of marketing department needs to perform various kinds of roles and
responsibilities which directly affects the success of organization for which he/she is working.
3

The main duty of marketing manager is to develop and implement strategies related to short term
and long term growth of a business enterprise. Along with this, the manager is required to
interact with all other departments of the same. (Kenworthy and Wong, 2014). It can be also
stated that there marketing manager should develop effective bond and relationship with people
working in other department. Further the manager is also required to take care and handle team
of different marketing executives. A marketing manager is the one who is responsible for taking
care of the brand image of his/her employer. Various kind of action plan and strategies are
developed by the manager in order to enhance brand image of the company which has employed
him/her (Rastogi, Sharma and Garg, 2013). All the strategies and action plans are being
developed by keeping the mission, vision and objectives of organization in mind. Along with
this, various activities such as branding, promotion, on-line and off-line promotions are also
carried out by marketing managers.
On the other side of this, manager is also required to take care of all major competitors of
a business enterprise. Further he/she needs to become aware of the products and services offered
by rivals along with their strategies related to pricing and marketing. In addition to this, manager
is the one who is responsible to carry out extensive market research to understand changing need
and demand of people in market. On the basis of these researches and studies, effective
marketing plans and strategies are developed by the manager(Hamlin and Hatton, 2013). It can
be also stated that manager is required to present these plans and strategies in front of the top
level management of an organization. After getting approval from their side, he/she needs to
implement those plans and strategies. Marketing manager also plays very important role in
processes such as strategy formulation and decision making. On the basis of his/her views and
opinions, businesses take decision regarding expansion of product line, markets and introduction
of any new product or services. The manager also carry out various activities associated with the
strategy of public relation (Zona, Minoja and Coda, 2013). In this strategy he/she is required to
interact with potential customers in market, understand their need and demand in order to
develop long term relationship with them. On the other side of this, it can be stated that the
manager of marketing department needs to carry out various kind of promotional activities with
an objective of generating need among people in market. This includes the use of different types
of online and offline promotions tools and techniques. However, it can be argued that marketing
4

manager is required to stay upgraded with the latest market trends and advancements in the field
of marketing.
All the plans and strategies related to marketing which are developed by the top
management of a businesses enterprise are required to be implemented by the manager. Further,
he /she is also required to provide regular feedback's regarding the same to top management.
One of the major skill which is required to be an effective marketing manager is communication
skills. The person should be capable enough to make the people in market aware about the
benefits associated with products and services which his/her firm is offering (Rangnekar and
et.al., 2013). It is the responsibility of marketing manager to make seek for new business
opportunities at regular intervals. It can be also argued that the above stated are some common
roles and responsibilities which marketing manager needs to perform but it can be changed on
the basis of the need and nature of organization for which the manager is working.
The responsibility of marketing manager is to plan and manage marketing programs.
Marketing Communication Manager's job profile handles various kinds of data and information.
They deal with various set of activities such as developing content of website, planning and
carrying out social media and mobile marketing activities etc.(Zakarevičius and Župerkienė,
2015). On the other hand, it can be explained that a marketing manager is required to carry out
events, marketing campaigns and conferences at regular intervals to make people in market
aware about the offering of organization. Press release, designing brochures and content of
website are also some activities which are required to be carried out manager of marketing
department.
It can be stated that market research analyst is the one which carry out intensive research
of markets to understand customer taste, preferences, need and market trends. All these
information's is collected, analyses and then present in appropriate manner. This helps marketers
to develop appropriate strategies to enter market and gain competitive advantage over other
market players. Market research analyst collects information from a variety of primary and
secondary sources. On the other side of this, a project manager is the one which is responsible to
develop new and innovative products and then carry out promotion of the same (Chong, 2013). It
can be also explained that these manager needs to make sure that the new product meets need
and expectation of customers in the best possible manner. In order to satisfy the short term and
5

long terms objectives developed by a business enterprise, these managers also provide their
useful suggestions and views on modification in new product or development of new one.
A marketing consultant is the one who provides its clients with useful information related
to markets. Furthermore, it can be also explained that these are the people which provide suitable
suggestions to companies regarding developing new product and launching the same into market
(Yukl and et.al., 2013). Such kind of manager may carry out their activities by working with
consultancy firm or can operate by their own. On the other hand, sale executives are the one
which carry out the activity of promoting products and services to all people in market. The main
objective of these personnel's is to increase sales and profitability of an business enterprise.
Identification of possible obstacles or challenges
The work of a marketing manager is tough and is full of challenges. He has the responsibility of
bringing improvements in the workplace. The challenges which are faced by the marketing
manager are as follows:
· Difficulty faced during analysis of marketing report: The field of marketing is
undergoing constant changes. With the evolution of new ideas and strategies, the marketing field
is introduced with novel words as well as phrases. It is a challenging task for marketing manager
to keep abreast with the language, common words and phrases used in the field of marketing.
Equally difficult is the interpretation and analysis of this data.
· Disconnection when interacting with executives: There may be times when
marketing managers experience difficulty in presenting their plans before the senior
management. It leads to the creation of a communication gap which makes the whole situation
stressful (Rana and Rastogi, 2015).
· Others challenges: The other challenges of the marketing manager includes
providing the ROI of your marketing activities, securing enough budget for flexible market
spend, managing websites etc.
6

Recommendations to future graduates
There is different jobs profile in marketing field. The future graduates can choose
marketing jobs like marketing manager, sales executive, product manager, marketing research
analyst, marketing communication manager and marketing consultant. The benefits which they
get from these recommendations are their skills can be enhanced, improvement of
communication skills as well as they will develop presentation skills.
SWOT Analysis
Strengths· I have good creativity skills that helps me to attract clients towards brand because it
allows me to use new perspective in respect of brands development.· Improved level of communication skills also facilitates me to deal with my clients in
appropriate manner.· My improved level of confidence allow me to ask questions and spot out various aspects
that relates with marketing.· I am also committed to work for better success of a client's brand and do the work
according the needs and requirements of the customers.
Weaknesses· I have poor time management skill. I take more time to complete my work.· Some time I get nervous during the presentation in present of customers. It also
influences my confidence level during presentations.
Opportunities· I am establishing freelance works for gaining knowledge about marketing field.· I can attend marketing conferences in order to improve my knowledge and skills. It will
also allow me to enhance professional networks by training and seminars.· I am doing other correspondence courses for my growth and development for the more
corporate knowledge.
Threats· Strong communication skills of my colleagues also influences my career opportunities. It
creates competitive condition for me in regard to the marketing manager position.
7

· Rapid changes in economic condition also influences the growth ratio of marketing
industry. So business firms does not have much job opportunities which can influence my
career potential.
Skills Action Plan
Skills Action Time Period· Time management· Communication Skills· Leadership Skills· Learning Skills· Presentation Skills· Scheduled Tasks· Listening· Organising various
events· Training programs· Seminars and
conferences· 1 week· 3 weeks· 2 weeks· 2 weeks· 1 week
A skill is the learned ability to accomplish the task with predetermined results often
within a granted amount of time, energy or both (Chaubey and Subramanian, 2015). There are
various skills which helps in learning and developing our abilities in the organizations and also
to overcome with them.· Time Management Skills: Time management requires the investment of a little time
upfront to prioritize and organize oneself. I can overcome with the fear of time
management by managing my tasks schedules, doing the works at the given deadline,
will not procrastinate etc.· Communication Skills: Effective communication is one of the most important life skills I
can learn. I will get better communication skills through trying to be confident, get rid of
unnecessary conversation fillers and most importantly to pay attention to other person
talks.· Leadership Skills: These skills can play a major role in the career development. I would
develop these skills through setting specific goals with appropriate timelines. To improve
8

the leadership skills, I have to take initiatives in doing tasks, be a critical thinker,
organising various events, listening effectively, motivate others etc.· Learning Skills: The person should not stop its learning skills and it is the one of the
crucial skills. I can improve my learning skills through various methods like going in the
training programs, by developing calm attitude; develop a proper schedule, making notes
etc. The benefits I will get from these skills will be to showcase better idea what I want to
do, can relate to the more people etc.· Presentation Skills: The presentation skills can increase my confidence and ability and
for that I should be clear on my message and purpose, understand the audience, ensure
that presentation structured properly, practice my delivery, visits seminars and
conferences etc.
9

REFERENCES
Books and journals
Clampitt, P.G., 2012. Communicating for Managerial Effectiveness: Problems| Strategies|
Solutions. Sage Publications.
Kenworthy, J. and Wong, A., 2014. Developing managerial effectiveness: assessing and
comparing the impact of development programmes using a management simulation or a
management game. Developments in Business Simulation and Experiential Learning. 32.
Rastogi, R., Sharma, S. K and Garg, P., 2013. Workplace spirituality and managerial
effectiveness among Indian managers. International Journal of Indian Culture and
Business Management. 6(3). pp.382-390.
Hamlin, R. G. and Hatton, A., 2013. Toward a British taxonomy of perceived managerial and
leadership effectiveness. Human Resource Development Quarterly. 24(3). pp.365-406.
Rangnekar, S. and et.al., 2013. Organizational climate and managerial effectiveness: an Indian
perspective. International Journal of Organizational Analysis. 21(2). pp.198-218.
Zakarevičius, P. and Župerkienė, E., 2015. Improving the Development of Managers’ Personal
and Professional Skills. Engineering Economics. 60(5).
Yukl, G. and et.al., 2013. Ethical and empowering leadership and leader effectiveness. Journal of
Managerial Psychology. 28(2). pp.133-146.
Rana, G. and Rastogi, R., 2015. Organizational justice enhancing managerial effectiveness in
terms of activity of his position, achieving results and developing further
potential. Research on Humanities and Social Sciences. 5(1). pp.24-31.
Chaubey, D. S. and Subramanian, K. R., 2015. Developing Managerial Competence Through
Leadership on The Job. Management Convergence. 5(1-2).
Selmer, J. and Lauring, J., 2013. Self-initiated expatriate academics: Personal characteristics and
work outcomes. In Talent Management of Self-Initiated Expatriates. Palgrave Macmillan
UK.
Zona, F., Minoja, M. and Coda, V., 2013. Antecedents of corporate scandals: CEOs’ personal
traits, stakeholders’ cohesion, managerial fraud, and imbalanced corporate
strategy. Journal of business ethics. 113(2). pp.265-283.
10

Chong, E., 2013. Managerial competencies and career advancement: A comparative study of
managers in two countries. Journal of Business Research. 66(3). pp.345-353.
11