Marketing and Entrepreneurship: Nestle and Market Trends Report

This report analyzes Nestle's strategic business decisions, specifically the sale of its Peters Ice Cream business to Pacific Equity Partners, and explores the implications of this move within the context of marketing and entrepreneurship. The report examines the factors influencing the sale, the brands involved, and the future prospects of the business under new ownership. Furthermore, it delves into the broader trends in international markets, including economic growth in developing countries, evolving consumer preferences, the impact of innovation, and the increasing competition faced by Western companies. The analysis considers the influence of language, financial stability, economic systems, and local cultural factors on market selection. The report also touches upon the challenges and opportunities presented by technological advancements and the environmental impact on business operations, offering a comprehensive overview of the dynamic interplay between marketing strategies and entrepreneurial ventures in a globalized environment. References are included to support the analysis.

Running head: MARKETING AND ENTREPRENEURSHIP
Marketing and Entrepreneurship
Name of the Student
Name of the University
Author note

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MARKETING AND ENTREPRENEURSHIP
Activity 2
Nestlé Australia Ltd announced on July 2012 that it has agreed to sell its Peters Ice
Cream business, including its Mulgrave factory, to funds advised by Pacific Equity Partners
(PEP) for an undisclosed sum.
Under this sale, PEP will be acquiring the iconic form of Peters ice cream brand and together
with the well known and the loved sub-brands such as the Original, Light & Creamy, Billabong,
Frosty Fruits and Monaco Bar1. The Pacific Equity Partners will also acquire a long-term license
for the market and sell it to the Australian global Nestlé ice cream brand, which mainly includes
Drumstick, Heaven, Maxibon, Skinny Cow and Milo Scoop Shake.
Nestlé Australia Managing Director Graham Campbell said:
The Managing director of Nestle have said that they reviewed the broad ranges of the business in
Australia and they have decided to sell the Peters Ice cream with the view to focus on their
portfolio2. The Peters brand have continued to play a very major role that has a diversified range
of the food sectors that are reflecting the long term commitment of the food industry of
Australia.
1 Beckett ST, Fowler MS, Ziegler GR, editors. Beckett's Industrial Chocolate Manufacture and Use. John Wiley &
Sons; 2017 May 8.
2 Goff HD, Hartel RW. The Ice Cream Industry. InIce Cream 2013 (pp. 1-17). Springer US.

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MARKETING AND ENTREPRENEURSHIP
The strong position held by the Peters ice cream is a tribute to those 500 members who made it
and distributed its sale in Australia. Nestle is very proud to be a part of the story of Peters Ice
cream as it is a very successful brand and it will continue to attract the loyalty of the people who
are in love with Peters Ice cream.
The Managing Director of the Pacific Equity Partners, Rickard Gardell have said that he is
hoping to work with the Peters team as they are doing exceptional work and he wants to take the
business of PEP further with them.
The Pacific Equity Partners is a leading form of the Australasian private equity that are
currently focusing on the buyouts and the late stage of the expansion of the capital in Australia
and in New Zealand3. This firm has a long track record of investing in and growing businesses,
with a significant experience in the consumer goods sector
Peter Ice Cream has a 105 year heritage in Australia, with brands including Drumstick, Heaven,
Billabong, Maxibon and Monaco Bar as well as a range of ice cream tubs 4.
Nestlé is the world’s leading Nutrition, Health and Wellness company. It has had a presence in
Australia since the 1880s and currently employs around 4000 people across Australia. Its brands
include Nescafe, Milo, Maggi, Kit Kat, Allen’s, Uncle Toby’s, Purina and Nespresso.
3 Elliott C. ‘Big Food’and ‘gamified’products: promotion, packaging, and the promise of fun. Critical Public Health.
2015 May 27;25(3):348-60.
4 Elliott C. ‘Big Food’and ‘gamified’products: promotion, packaging, and the promise of fun. Critical Public Health.
2015 May 27;25(3):348-60.

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MARKETING AND ENTREPRENEURSHIP
Activity 5
As the economy has grown a lot, the business may look that they are selling it internationally to
make it profitable5. Therefore, to examine the markets in the international forum, the industry
needs to be aware of the major trends that are in the international business for taking the
advantage that may favour the company. The International markets have been evolving very
rapidly and they can take the advantage for the changing form of the environment that can create
the niche for the company.
The developing countries that will have the highest form of the economic growth as they have
came closer to the standards of the living that are been developed from the world. The Language,
financial stability, economic system and local cultural factors can influence which markets you
should favor 6.
5 Lisa C. Corporate Strategy and its Use in Solving Issues in the Accounting Field of the Financial Services
Industry (Doctoral dissertation, University of Mississippi).
6 Lisa C. Corporate Strategy and its Use in Solving Issues in the Accounting Field of the Financial Services
Industry (Doctoral dissertation, University of Mississippi).

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MARKETING AND ENTREPRENEURSHIP
The population from the world is very much aging while there are many developing countries
that have still very youthful form of populations7. The catering businesses are well off for the
pensioners that can profit them from the focus on the developed countries.
The increasing forms of innovation have developed in many new companies with new products
that have the improved versions of the traditional items8. The western companies have no longer
is expected to be the automatic at the forefront of the technical development. This form trend
will enhance the businesses in the developing countries for acquiring the expertise for innovating
their structure in the market very successfully.
The intense and the rapid form of the communication have allowed all their customers to
purchase the products from everywhere and make them anywhere around the globe to get the
access for the information about where they need to buy the goods9. It has been observed that the
pricing of the quality of the information that have become available from the markets, the
business will be losing their power of pricing specially when the power is set for the different
prices in the different markets.
7 Mishra RK. Role of Information Technology in supply chain management.
8 Mishra RK. Role of Information Technology in supply chain management.
9 Authier S, Arezzo J, Delatte MS, Kallman MJ, Markgraf C, Paquette D, Pugsley MK, Ratcliffe S, Redfern WS,
Stevens J, Valentin JP. Safety pharmacology investigations on the nervous system: An industry survey. Journal of
pharmacological and toxicological methods. 2016 Oct 31;81:37-46.

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MARKETING AND ENTREPRENEURSHIP
The increased forms of the businesses have entered the international markets and the western
companies will now be seeing the increased form of competition. This mainly because the
companies that are based on the developing markets are often seen to have the lower costs of
labor, the challenges for the firms in the west to keep ahead with a faster and a more effectual
form of the innovation that are well in the high degree of the automation.
The main causes behind the rapid growth of the economy of the western countries are due to the
largest and the emerging markets that include China and Brazil. The economy of the western
world is stagnating day by day and they are becoming slower in their form of business
productivity. However, when it comes to the International businesses, the market plans for the
profitability in the face of more slowly growing demand.
The factors influencing the environmental are a major influence in the West and will become so
worldwide. The businesses must take into the account the impacts of the environmental t of their
normal operations. The advantage of this form of market is expected to grow more rapidly than
the overall economy.

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MARKETING AND ENTREPRENEURSHIP
References
Authier S, Arezzo J, Delatte MS, Kallman MJ, Markgraf C, Paquette D, Pugsley MK, Ratcliffe
S, Redfern WS, Stevens J, Valentin JP. Safety pharmacology investigations on the nervous
system: An industry survey. Journal of pharmacological and toxicological methods. 2016 Oct
31;81:37-46.
Beckett ST, Fowler MS, Ziegler GR, editors. Beckett's Industrial Chocolate Manufacture and
Use. John Wiley & Sons; 2017 May 8.
Elliott C. ‘Big Food’and ‘gamified’products: promotion, packaging, and the promise of fun.
Critical Public Health. 2015 May 27;25(3):348-60.
Goff HD, Hartel RW. The Ice Cream Industry. InIce Cream 2013 (pp. 1-17). Springer US.
Lisa C. Corporate Strategy and its Use in Solving Issues in the Accounting Field of the Financial
Services Industry (Doctoral dissertation, University of Mississippi).
Mishra RK. Role of Information Technology in supply chain management.
Reeve B. The Institutional Influences on Food Industry Self-Regulation-The Food Pyramid
Meets the Regulatory Pyramid: Responsive Regulation of Food Advertising to Children.
Regier S, Schunk H, Könecke T, editors. Marken und Medien: Führung von Medienmarken und
Markenführung mit neuen und klassischen Medien. Springer-Verlag; 2015 Oct 1.