This report provides a comprehensive analysis of strategic marketing management for Ashanti Marketing Solutions, focusing on the Indian market. It begins with an introduction to strategic marketing and then delves into a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors influencing the company's operations in India. The report then explores different market entry strategies, recommending the most suitable options for Ashanti Marketing Solutions. Furthermore, it explains the concepts of market targeting and segmentation, detailing effective approaches to reach potential customers. Finally, the report discusses Porter's generic strategies, helping the company gain a competitive advantage. The report concludes with a summary of the key findings and recommendations, providing a practical guide for Ashanti Marketing Solutions to succeed in the Indian market.