Marketing Essentials Report: Cadbury Marketing Department Analysis

This report provides a detailed analysis of marketing essentials, covering various aspects such as the roles and responsibilities of the marketing function, the impact of the external environment, and the structure and operations of marketing departments. It explores the roles of marketing in both B2C and B2B contexts, examining how marketing functions within an organization and its interrelationship with other functional units. The report also highlights the key elements of marketing, including research, and provides a conclusion summarizing the importance of understanding these marketing essentials for effective business operations. The report also references various books and journals to support its findings and analysis. This report provides a comprehensive overview of marketing principles and practices, making it a valuable resource for students and professionals alike.

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TABLE OF CONTENT
 Introduction
 Roles & responsibilities of marketing function
 Impact of external environment
 Structure and operations of marketing departments
 Roles of marketing in B2C-
 Role of marketing in B2B-
 Roles and responsibility of of marketing related to an organisation
 Interrelationship between functional units and marketing
 Marketing as business function
 key elements of marketing function
 Conclusion
 References

INTRODUCTION
Market sector is increasing and it is crucial to have appropriate knowledge
about concept of environment so that planning is done accordingly. Main
aim of this report is to analyses the importance of marketing essentials
within business (Azhar, 2019).

Roles and responsibility of marketing functions
Marketing refers to an activity which helps in promoting the buying and
selling of goods and services. It includes advertising, selling and delivering
of goods and services to its consumer. It understanding needs of customer
and try to satisfying their needs for the achievement of goal of
organisation.
Natures of marketing- These are some nature of marking which helps the
relevance company in understand their market practices.

Impact of external environment
Marketing activities- External environment are not under the control of
relevance company. But they understand how they impact on organization
and target market. External environment consist of social, economical,
competition, technological variables.
Social factors- These factors have a major implication on market. Change
in culture create marketing opportunities for selected firm.

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Competitive factors- Competitors of relevance company influence
business both positively and negatively. It brings about innovation, better
customer service and help in understanding strength and weaknesses of
company. But if relevance company is not able to face competitive market,
then it negatively influence the company.

Structure and operations of marketing departments-
Marketing operations is a wider term that helps in describing functions of
marketing department. Which included people, process and technology
that enable marketing department to work efficiently. Structure of
Cadbury marketing department is based on their needs. There is a leader
and high level executive who helps in establishing the business strategies
of relevance company, and oversees operations of team. Structure of
marketing department includes marketing manager, product manager,
advertising manager etc.

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Products manager- Its main role is to focus on product innovation and
promotion. Product manager of relevance company identify changing
needs of customer and create new product that satisfying their customer.

Roles of marketing in B2C-
Establish transnational relationship- Main role of it is to push customers
towards the product for increase sales. Business to customer businesses
give more value to efficiency. It reduces the amount of time spent to know
their customers, which cause their relationship extremely transaction
(Girton, 2018).

Role of marketing in B2B-
Audience targeting- B2B(Business to Business) is usually work in a niche
market. So the role of marketing is to effectively attract them and analyses
accurate data.
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Roles and responsibility of of marketing related to an organisation.
Marketing is a set of activities to create, communicate, delivering and
exchange offerings that have value for others. It is an essential function of
business. Their are some functions of marketing which helps in growth of
business.
Financing- For growth of relevance company it is important to make a
successful marketing campaign. This marketing function helps in creating
a smart financial plan that creates profit for business (Haase, 2018).

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Promotion- This marketing function is very essential for the growth of
selected firm. It is an significance role of marketing which help is
communicating with customers. It helps in informing target audience about
the availability of company product in market.
Roles and responsibility of marketing functions- Functions of marketing
can be defined as the roles of an organisation. Which helps relevance
company to identify a successful product for market and also help in
promotion of that product.