Report: Marketing Functions and Their Relationships in Organizations

This report examines the relationships between marketing functions and other functional areas within an organization, using Morrison's as a case study. It explores both internal factors, such as code of ethics, employee management, mission and vision statements, financial resources, and organizational culture, and external factors, including political, economic, social, and technological influences, and the competitive environment. The analysis considers the impacts of these factors on the business and the business's impact on the external environment, including customers and suppliers. The report highlights the importance of understanding and adapting to both internal and external factors for the success of a business, emphasizing the need for strategic alignment of marketing with other organizational functions to achieve goals. The analysis also encompasses ethical considerations, technological advancements, and the significance of customer relationships in fostering business growth and sustainability.

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Business environment of each and every
Organization is different, dynamic and unknown
stable. For the successful running of a business it
is necessary for them to adopt all the changes on
time so that they can easily achieve the goals and
objectives of organization. Business environment
can be defined as sum total of all those factors
which influence the business organisation and
operation in various ways and which are available
in the surroundings. For the purpose of better
understanding the concept and factors of
environment, it is divided into two parts first one
is internal and second one is external factors. This
report is based on Morrison. It is a British
Supermarket chain with the headquarter in
Bradford United Kingdom. This report helps in
analyzing the internal and external environmental
factors of Morrison. This organization is
providing services to their customers from 1899.
In addition to this it also include various impacts
of internal and external factors on the business
organisation. Below mentioned poster will also
Various specific plants and processes are to be followed by the organizations in order to analyze the impact of external as well as internal
factors of environment which also helps the organization in measuring the performance of business organization in an effective manner. All
the factors of business environment are not same for all types of business (Sett, R.K., 2018). Nature of business, operations size of business,
number of employees working in the organization and many more are the various factors on which business environment is depend. Mohan
has considered various internal as well as external factors which affect their all operations and productivity as well. Below mentioned are the
various impacts of internal and external factors on the business of Morrison.
Explain the relationships of marketing functions to other functional area in organisation
INTRODUCTION Identification and explanation of internal and external factors affecting the
business
Funds and resources: These are considered to be
most important internal factor for an organization
as it helps in maintaining performance of business
at market place. For the purpose of completing the
entire task every organization need sufficient fund
and different resources so that they can complete
their task in in effective and efficient manner.
Morrison are performing their operations at
various locations for the same purpose they are
required a lot of points from where they can
connect capital and a lots of resources in order to
continue perform their operations without facing
any issue. For successful running of business it is
necessary to maintain equal ratio of funds and
resources so that the employees can do work in an
effective and efficient manner.
Organizational culture: Positive culture of
organization attracts the employees and increases
their engagement towards organization which is
directly related to the success of business. In this
way it is necessary to maintain organizational
culture according to the Employees so that they
can feel comfortable and do work properly.
Morrison’s is performing various activities so that
they can make culture of organization positive and
they are also maintaining discipline among all the
staff members which is indirectly leads to increase
in productivity.
Impact of internal factor on business
Code of ethics and values statement: It implies a direct effect on the
performance of Business and productivity. Management of Morrison’s is
focusing on corporate social responsibilities and corporate governance.
Because of this, Morrison’s is not going to face I mean code of unethical
values and statement. It is found matter the employees and managers of
organization and following all the ethical and social values in order to
maintain the structure of Organization in a well specific manner.
Employees and managers: It is a dream of every organization to get well
skilled staff members which leads to perform all the tasks in effective and
efficient manner which may close the difference of actual performance and
desired level of performance. They want the manager who is already skilled
and wood table to provide best guidelines and motivation to employees which
influence them to improve the productivity as well as profitability of
organization. Employees and managers are the key elements of organization
because improvement in any organization is only possible because of their
employees and their work performance. Morison’s always take care of their
employees by satisfying their needs and wants so that they can work in an
effective manner which results in establishing positive image in the market. It
is totally in the hand of employees to make the positive or negative image of
Organization in front of audience. They are providing regular training to their
employees for the purpose of accepting improved performance.
Mission and vision statement: Another internal factor of an organization can
be considered as their mission and vision statement. Bills are directly related
to the performance and success of organization as it helps in the improvement
of both profitability as well as productivity. Sometimes it is also found that
employees of organization get motivated by sharing mission and vision
statements with them. It is necessary to provide proper guidelines from their
managers in order to following all the rules and regulations to meet the
mission and vision of organization (Liedong, T.A., 2017).

Impact of External factor
Political factors: It refers to the rules and regulations
made by government for business organizations. It
include taxation policy, foreign trade policy, political
stability and instability and many more rules and
regulations related to trades (Goodstein, E.S. and
Polasky, S., 2020). Morrison’s r following all the
political factors and rules and regulations made by
government in order to taking the advantage of a
competition and improving the market position of their
business organization. It is also implying a positive
effect on audience as well.
Economic factors: Those factors which are related to
the economic value and economic growth are
considered under these factors. It includes inflation
minimum wages employment rate interest rate
recession and many more. Morrison’s is a huge
Organization in UK market as they are impacting
positive effect on the economy of country by
providing employment to the people. It is also and
external environment of which implies with the
generation of positive reputation of Organization in
front of audience.
Social factors: Gender, internet commerce, behavior
of customer, people buying power of customer,
activities related to culture, education, behavior of
customers and many more are the various factors
which comes under social factors of organization.
More lessons are continuously performing various
researches in the market in order to identifying the
needs and preferences of customers so that they can
provide products according to their requirements. It
will implies a positive impact on their customers and
increase profitability as well.
Impact of the business on the external environment
The economy: There are various economic factors which helps the
organisation in boosting the prophet of organization and the economy of
country. The management of Morrison’s has prepared a team for the
identification of economic factors so that they can use them and support in
boosting the economy of country.
Customers and suppliers: Put the smooth running of business operations it is
necessary to be a good relationship with their customers and suppliers.
Morrison’s perform various activities which helps them in establishing a good
relationship with their customers and suppliers. Along with this they also try
Tu to give their best to their customer according to their needs which generate
the feeling of loyalty in customer. It also recalls the customers again and
again.
Technological advancement: In today's world Technology plays an important
role in day to day activities. Even it can be the life of a human or in the life of
an organization (Easterby-Smith and et. al., 2021). Morrison’s are using
various advanced technology in order to provide their products and services to
large number of people at a same time. They are also providing products by
their online applications.
Political and governmental policies: It is mandatory for all organization to
follow governmental rules and regulation while performing their business
operations as this factor of external environment implies positive or negative
impact. Morrison’s is following old all laws and acts made by government of
country and it implies a positive effect on people which also result in the
creation of positive repetition.
Competitive environment: If any organisation wants to increase their productivity
and profitability it is necessary to to beat the competition in the market. For the
same purpose it is necessary to analyse various external which may affect the
organization. Morison’s are continuously making and developing various strategies
in order to beat the competition and which also helps in maintaining the current
market demand in the business environment.
Technological factors: Those factors which
focus on the adoption of Advanced and new
technology at workplace considered as
technological factors. Medicines are adopting
various technology is in their organization or
on time. Adoption of new and advanced
technology sometimes implies a negative
effect as well (Wood, G., 2017).
References
Easterby-Smith and et. al., 2021. Management and business research. Sage.
Goodstein, E.S. and Polasky, S., 2020. Economics and the Environment. John Wiley & Sons.
Liedong, T.A., 2017. Combating corruption in Africa through institutional entrepreneurship: Peering in from
From the above poster it is concluded that the
productivity and profitability of business is
depend on the internal and external factors of
business environment. If both the
environmental factors are analyzed in a proper
way and then organization followed all the
factors it results in the success of organization.
Furthermore it is also analyzed the title these
factors also helps the organization in smooth
running of business. Above mentioned report
also showing the various impacts of business
on external environment.
Conclusion
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