This report provides a detailed analysis of KFC's marketing environment in Bahrain, examining both internal and external factors. It begins with an internal audit using Porter's Value Chain Analysis to assess KFC's primary and secondary activities, highlighting key elements like inbound logistics, operations, and marketing. The report then delves into the micro-environment using Porter's Five Forces, evaluating industry rivalry, buyer and supplier power, and the threats of new entrants and substitutes. Following this, a PESTEL analysis is conducted to explore the macro-environment, considering political, economic, social, technological, environmental, and legal factors specific to Bahrain. The report concludes by examining the impact of internal capabilities, industry dynamics, and macro factors on KFC's market positioning and competitive strategies, incorporating frameworks like McKinsey's 7S to analyze strategic, structural, and systemic elements.
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