Marketing Essentials: Marketing Department Roles and Environment

This report provides an overview of marketing essentials, focusing on the roles and responsibilities of the marketing department. It explores how the marketing department contributes to customer satisfaction, develops marketing strategies, and identifies target markets. The report also examines the interrelationships between the marketing department and other departments within an organization, such as IT and HR, and how the marketing department adapts to the dynamic and competitive marketing environment. Furthermore, it highlights the responsibilities of the marketing department towards customers and the public, emphasizing the importance of ethical and effective marketing practices. The report concludes by summarizing the key takeaways and emphasizing the importance of marketing in achieving business objectives.

Marketing Essentials
(ACTIVITY-A)

Content
• Introduction
• Roles and responsibilities of marketing department
• Roles and responsibilities of marketing department relate to other organisational
context
• Roles and responsibilities of marketing department in context of marketing
environment
• Conclusion
• References

Introduction
Marketing essential refers to an essential tool that
is used to analysing the needs and demands of
the customers and maintains the effective
relationship with them for longer
sustainability of the company into the market
place. This term helps the business enterprise
to make an appropriate strategies so that
millions of customers are attracted.

Roles and responsibilities of marketing
department/ function
The concept of marketing department in the business enterprise is mainly
responsible for implementing different roles and rules for gaining the higher
profits and revenues in effective way.
 Increasing level of customer satisfaction
 Managing marketing strategy
 Brand Equity
 Identification of target market
 Managing budget related to marketing

Roles and responsibilities of marketing
department relate to other organisational
context
In present competitive environment in the world
each and every activities of the business are
interrelated to each other.
IT and marketing department- It refers to an
essential interrelation within the company in
this information technology department can
examine and manage all the electric
equipments and software so that at the time of
performing the task no issues can be faced by
the firm related to equipments, machinery and
software.

Interrelationships of marketing department
with other departments
Marketing and HR department- In this
HR department can perform the role of
hiring a candidate that are vacant within
the working place. In this department of
marketing can convey the requirement
in the marketplace and attracts the
interested one.

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Finance and marketing department-
Finance department play a significant
role like a backbone of the company
who can arrange and manage all the
funds and monetary resources.

Roles and responsibilities of marketing
department in context of marketing
environment
Present business environment is very
dynamic and competitive in
nature and it majorly affect the
business marketing function due
to this marketing manager can
perform the roles and
responsibilities according to that.

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Responsibility towards the customers- As marketing department can perform
the role of understanding the needs and demands of the customers so that they
can fulfils the objectives of the firm in timely manner.
Responsibility towards the public- In organisation department of marketing is
responsible for providing the employment to the unemployed people of the
society within the company so that objectives of the firm can be fulfilled
appropriately.

Conclusion
To the above explained presentation it is to be concluded that marketing
department and function can play a major role in expanding and earning
higher profits and revenues. This effective roles and responsibilities of the
marketing department helps in fulfilling the customers needs and wants in
best suitable manner. It also involves the effective interrelationship
between the department in Burberry that helps in smooth functions of the
task for longer sustainability in market area.

References
Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK.
Cooper, C., 2016. Essentials of tourism. Pearson.
Purvis, J., 2016. Human resources marketing and recruiting: Essentials of
digital recruiting.
Baker, M.A. and Magnini, V.P., 2016. The evolution of services marketing,
hospitality marketing and building the constituency model for hospitality
marketing. International Journal of Contemporary Hospitality
Management.

Thank You