Marketing Analysis of Blue Mountains Environmental Issues: Report

This report analyzes the environmental issues affecting the Blue Mountains region of Australia and their impact on the tourism industry. It examines the major environmental concerns, including the role of transport and the need for sustainable practices. The report also assesses the business conditions of the Blue Mountains, identifying strengths such as strong fiscal management and customer service, weaknesses like a weak website and limited social media presence, and opportunities for expansion and market development. Threats such as competition and consumer understanding are also considered. The report emphasizes the importance of environmental conservation and the need to adapt marketing strategies to address environmental challenges and attract tourists, including promoting ecotourism and eco-friendly transport options.

Running head: PRINCIPLES OF MARKETING
Principles of Marketing
Name of the Student
Name of the University
Author Note

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Environmental issues in Blue Mountains
The Blue Mountains region is one of the very beautiful mountain regions in New South
Wales in Australia. These mountains are the consisted of the range of mountains, plateaus and
escarpments that extends to the Great Dividing Range in Australia ("Blue Mountains | Sydney,
Australia - sydney.com", 2017). Recently, it has been facing some environmental issues or
concerns. These problems have been effective in the marketing and attracting tourists for their
industry ("Blue Mountains | Sydney, Australia - sydney.com", 2017).
The major environmental issues are there along with the political, economic, social,
technological and legal factors (Holden, 2016). The environmental forces in the tourism industry
have a major impact in the shaping of the marketing mix. The advertisement, promotion and the
price ranges for tourism has to be addressed in such manner that the tourists become interested in
this. It is very important for the tourism industry to focus on the conservation of the natural
regions. This is very important for that particular industry than the other industry. Environment is
the factor that attracts the visitors (Holden, 2016). It is the same in case of Blue Mountains as
well. Transport is another concern in the environmental issue regarding tourism. The high rate of
transport consumption will be very much important for this industry. These transport vehicles
emit a large amount of the greenhouse gases while they travel huge distances in shorter periods.
Tourists coming to Blue Mountains are also in need of the transport vehicles and it is definitely
very important to introduce eco-friendly vehicles for the visitors here (Holden, 2016). The
environmental degradation can be avoided in this way. The more environmentally sustainable
vehicles should be prepared that will cater to the sustainability of the environment. Moreover,
‘ecotourism’ should be encouraged as it enforces a healthier environment for the visitors and
tourists.

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Business condition of Blue Mountains
It is very important to find out the strengths, weaknesses and opportunities to assess the
business condition of the Blue Mountains. These are the most important things in the process so
that the organization can attract more guests at their disposal (Forsyth et al., 2014).The effects of
globalization has put some major impacts on the tourism industry and affected the business
conditions as a whole. Politics, economics, natural environment, Government policies and laws
have a huge impact on the business conditions. These things affect the business a lot. Tourism
industry falls in this line too.
Strengths
 The fiscal management policies of Blue Mountains are very strong and this caters for the
needs of the economy.
 They are a recognizable brand in the area and the world at large. This will be very helpful
to build a better popularity for them (Forsyth et al., 2014).
 Their customer service is very satisfactory and commendable. This accounts for a
sustainable future.
 The quality control management is also excellent in this organization.
Weaknesses
 Their website is very weak and therefore it does not contain the right information all the
time.
 Their presence in the social media is not well enough and they do not update their
website from time to time (Forsyth et al., 2014).

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Opportunities
 They can expand their website for a better service.
 They should target to educate their customers.
 They must expand their facilities as well.
 They should create emerging markets in other countries (Cavusgil, Ghauri & Akcal,
2012).
Threats
 They have a large number of competitors.
 Their consumers do not understand the difference between purified water and natural
spring water.

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References
Blue Mountains | Sydney, Australia - sydney.com. (2017). In.sydney.com. Retrieved 5 September
2017, from http://in.sydney.com/destinations/blue-mountains
Cavusgil, S. T., Ghauri, P. N., & Akcal, A. A. (2012). Doing business in emerging markets.
Sage.
Forsyth, P., Dwyer, L., Spurr, R., & Pham, T. (2014). The impacts of Australia's departure tax:
Tourism versus the economy?. Tourism Management, 40, 126-136.
Holden, A. (2016). Environment and tourism. Routledge.

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