Marketing Essential: Functions, Roles, and Plan Evaluation Report

This report delves into the essential aspects of marketing, covering various functions and their roles within an organization. It explores the responsibilities of the marketing department, emphasizing its significance in driving growth, profitability, and market share. The report examines marketing research, strategies, product development, sales, communication, and events, highlighting their interdependencies. It also analyzes the roles and responsibilities of marketing in the context of an organization like Wilkinson, detailing the interplay between marketing and other departments such as human resources, IT, consumer service, research and development, and distribution. Furthermore, the report evaluates a basic marketing plan, providing evidence-based insights and recommendations for achieving organizational goals. The analysis includes the application of the marketing mix (7Ps) to demonstrate objectives and an action plan to achieve goals. Finally, the report provides conclusions based on the analysis.

Marketing Essential

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Marketing functions and their roles and responsibilities.......................................................1
M 1 Roles and responsibilities of marketing ..............................................................................3
P2 Roles and responsibility in context with the organisation.....................................................4
M 2 Marketing and fictional unit's interrelationship ..................................................................5
D1 Function of marketing interrelated with functional unit ......................................................5
TASK 2............................................................................................................................................6
P 3 Comparison of different organisation by applying marketing mix ......................................6
M 3 Various approaches applied by enterprise to demonstrate objectives ...............................8
D 2 Action plan applies to use 7Ps to accomplish goals. ...........................................................9
TASK 3............................................................................................................................................9
P 4 Evaluate basic marketing plan for organisation ...................................................................9
M 4 Coherent evidence based on marketing plan for enterprise ..............................................12
CONCLUSION .............................................................................................................................12
REFERENCES .............................................................................................................................13

INTRODUCTION
Marketing is very vital functions in the entire task f the management. It is the natural
event and success strategy in every enterprises the organisation demands for the good and strong
marketing strategy through which they can achieve their targets and goals of the company. It
usually consider as a segments of the targets which is trending currently. It is significant for the
managers to overlook entire market planning so they will also make their action plan accordingly
by executing that. Their main aim is to achieve the success by considering fulfilment of the
needed and demand of the consumers (Pik and Page, 2014). The market s very dynamic an
changing rapidly according to technologies and in motivation which is like by the customers. To
survive in the market place it is important to cooperate with them while utilize innovation.
This assignment is going to exaggerate about several functions of the marketing and their
key roles and responsibility within external as well as internal environment regarding the
organisation. It also evaluate more about the marketing mix and their process to accomplish te
objectives and goals of suborganisation. This report will also involve business plan by
elaborating weaknesses and strengthen. There are other factors too which affect the organisation
and also decide strategies by focusing all these factors. Where areas, that will be action plan
along with clear vision which will be advantageous for the organisations.
TASK 1
P1 Marketing functions and their roles and responsibilities
Market department is very essential for the entire organisation and also responsive for the
raising of growth, profitability, market share , exploding and many mire. This department is
treated as a backbone of the whole enterprise that will be better for make them more convenient
so they can easily achieve their goals (Noel, 2016). This process of the marketing is the one who
actually promote entire missions,, goals of the business. It also serve their established faces by
maintain their internal a well as external environment long with control and coordination. This
department main aim id to react directly to their stakeholders and also portray good reputation in
marketing place. There are various roles and responsibilities of the marketing fictions are as
follows:- Marketing Research :- Research actually help tot the company by examine their
strengths, weaknesses, opportunities and threats. It also allow demands and requirements
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of the user, effective strategies, promotion techniques and methods which can be
applicable effectively within the organisations (Hsu, 2011). The products and the strategy
of the marketing is responsible to influence their target customer. Where areas, research
basically is a very initial step and important too when it cone to understanding the market
industry it helps very much. This also assist to organisation by make them understanding
varistor taste, innovations, attitudes, behaviour of the consumer and other recent
technology along with they also get to know about what kind of the product the consumer
expecting. The market analysis helps in figure out the trends so accordingly they obstruct
their growth and development. Enterprise also seek chance and opportunity top promote
themselves to attract consumers so they can able to sustain their market. This research of
the market industry assist to get feedback, reports, accurate data, statistics and further
expectations of the consumer along with technologies (Ionitã, 2012). So, the company
moulded themselves as according to the research and develop their product. Strategies :- Organisational management forms various plans, strategies and action plan,
set their target and objects of the enterprise. An effective strategies leads to the
accomplishing goals and missions by the specific time. They commercing their own
products as well as services which influence the, and also give the, a reason so they prefer
that specific product as compare to other companies. Strategies are usually developed
alter the examination of the market with various factors of market trends and alter needs
and demands of the consumers. This will create innovative and concept in the industry
which depends on several elements of market essentials. Product development :- The evaluation of the existing one and creating new one products
as per the trends and demands of the consumer is very essential. Market is usually very
dynamic to survive in the market company have to evaluate themself by developing their
products as launch new features and services in affordable price. The enterprises not
sustain in the market industry with he same kind of the features for long run they have to
change evaluate which keeps their product new and fresh (Hoeffler, Herzenstein and
Ginzburg, 2015). Sales :- Sales and marketing interlinked with each other. Marketing assist in raising the
sales of the product by advertising and promoting them with the help of various
mediums. The company has their particular message to their consumer that influence the
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mindset of the customers so prefer that specific products as compare to another. Raising
sales will automatically increase the profit and revenues of the company which satisfy the
needs and demands of the consumer. It is very challenging process to setting up for the
prices because they have to set their price minimum so that people can easily afford and
also they have to make their marginal profit. This process is very much complex. For
increasing the sales the company offer various packages, schemes, coupons, gift vouchers
and many more. Communication :- The company's major aim is to aware the consumer by using various
techniques and tools . There are several operations which occurred in the enterprise. For
example, if the company is producing very brilliant product, has affordable price and
every things in that product is goods but that not lead with the increase in sales. Although
all thing will go in vein so on they have to promote their product and make people aware
about it (Rundle-Thiele and et. al., 2013). That there is product which can easily satisfy
needs and expectation of the consumer. So the promotion and advertisement in accurate
way will be appraise by the target audience and in return also will get increase in sales
(Brooks and Simkin, 2011).
 Events :- The marketing department lo arrange and organise various evens as well as
programs such as conferences, campaigns, seminars, consumer oriented events,
exhibition and many more. These type of the events are made to influence and attract
consumer to their specific product as by make therm aware. These kind of the
programmes set their brand image in front of the pope by using their tools and techniques
of the promotional and advertisements. This is obvious that the being and doing social
responsivity usually increase the sales but along with this they also support their
company in time of the crises. There are various organisation which arrange many events
as physical appearance, online and print these mediums actually affect the consumer's
mind set.
M 1 Roles and responsibilities of marketing
Marketing is very vital components of the enterprise which use for the effective
functioning (Musibau, Oluyinka and Long, 2011). This may often also understands their concept
of the business along with their s help to enterprise b gaining their level of profitability in very
conveniently. It is actually a very wide range of the concept which possess the research and
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modification, developing and advertising of the company in very effective way (Gamble and et.
al., 2011). It needs to examine their entire environment externally a well as internally with their
current trend . Their main aim if to profit maximization and they do their all function in effective
and efficiently so they can accomplish their goals and objectives by time.
P2 Roles and responsibility in context with the organisation
Marketing department is the key section in the entire organisation and they are
interrelated with each of the departments partially in various ways The other sectors in the
organisation set their goals and objectives as per the strategy and other requirements and need of
the consumers by examining their data. Company have their one motive is to make and offer
good quality of the products and services to their consumers this will attract to customers.
Wilkinson company ha established their business at the international level and one of the leading
company in UK. The company not only influence their client even they also affect their societies
and their culture along with trend. There are various roles and responsibility of the Wilkinson are
as follows :-
Human resources :- The human resources of the Wilkinson control as well as manage
their employees by arrange and coordination . There are various activities which is done by the
HR of the company such as selection, recruiting, training and development, staffing and many
more. Apart from these, all function they also manage their workers as by motivate them so they
can easily accomplish the objectives and goals of the company in order to ensure good
relationship with the employees (Kennedy and Parsons, 2014). They recruit right and deserving
person to their receptive organisation so that individual will also enhance their skills and keep
loyal along with will do work effectively and efficiently.
Information technology :- The information technology describe as the hardware
computers, data saving software and other framework of the informations which is related to
their assets. In the promotional and marketing activities I helps a lot as by designing and
operating detailed information, spreading information, branding and many more. These make
easy communication by including the online marketing. This make available product at once at
online and also easy process and provide commodity as the home delivery to their consumer. It
make the process easy y online shopping (Hausmann, 2012).
Consumer service provision :- The main objectives of the Wilkinson is to provide better
and good services to their consumer. So, to monitor and coordinate with this function, the
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Wilkinson company has to be control various apartments which focus to their services of the
consumer. Information technology of the company help to the support to customer activities and
make them more effective. It also assist in gathering all the data and statistics and offer with very
quick process and facilities in the company. The various services of the consumer offer
gratification which lie on the activities perform by the business operating functions.
Research and development :- This department of the research and development is the
main and very initial step of the entire organisation. Success of the organisation is all depend on
this step if the data and statistics is gathered in very accurate manner then the entire process will
be goo smoothly (Desai, 2013). They have to deeply observe and analyse the market trends, new
technologies, consumer taste presences and they have to work according to that Wilkinson try to
launch and innovate new products which attract their consumers and it will leads t the increase in
sales. Apart from this they also render entire quality of the products which help to provide better
goods and services to their consumers.
Distribution :- The department play very necessary role in the organisation because thy
actually distribute their goods and services to various consumers. The marketing and products
department is interlinked with each other because their department of the distribution act as
middleman in between them. That could be keep in mind that the products should be distribute at
those all places where consumer demands for it and obviously main focus in target audience. Id
the company has set up their own appropriate channel and medium of the distribution then the
consumer no need to do struggle and search of the products (Jung and Hong, 2012).
M 2 Marketing and fictional unit's interrelationship
It is already declare that the marketing also act as the communicator in between the
internal as well as external environment of the organisation. There fore, various consumers who
are willing for the systematic interaction with their department which actually need to attain all
targets and objectives of the organisations. Marketing basically involves with each of the
department partially and their main fiction is the raise their product quality and performance .
The merchandising plan involves the information financially to their new and exiting products
and the commercialism also going to be in favour while the decision making of investment. The
marketing research provides the direction and goals and objective of the company and they have
to lie on that to reach and accomplish them (Mihart, 2012).
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D1 Function of marketing interrelated with functional unit
Function of the function of the marketing is very wide in range and also develop their business
by doing advertisement of products and services. The research has an perpetual functions which
assist in development new products so hey can improvise elements f the products. The research
is basic and help in developing there are several mediums through which they will easily selling,
advertise, public relations while performing the activities. The services of the customers
demands to compel various commitments and services so they can easily resolve the complaints
of the consumers.
TASK 2
P 3 Comparison of different organisation by applying marketing mix
All components of the marketing are get together by the company then it also known as
the marketing mix which help in smooth running of the Wilkinson. This is very essential for the
management as by raising he sales of the organisation. This factor make the activity completed
and effective it is the basic of the enterprise. Marketing mix consist of the 7 P's are as follows :-
Product:- Wilkinson is one of the leading supermarket chain in the UK it deals with the
very wide variety of the products (Papasolomou and Melanthiou, 2012). This company possess
comprehension with the goods and services. They also make available their customers a good
quality of the product such as household, gardening tools, toys, books and entertainment,
technical and the programme many more. The make sure that they are offering good qualify and
services to their clients.
Place :- The element of the marketing mix involve location where they can easily linked
with the consumer and offer them products and services easily. Their major aims to expansion of
the business and provide goods and services at the international level. This Wilkinson company
is running their business in almost every prime locations such as airports, stations, colleges,
malls many more. They want to fulfil the needs and demands for the consumer by increasing
sales and gratify their consumers.
Price :- The leadership cost of obey effective element that is one of the great strength of
the Wilkinson. They improve their strategy of the cost of product on the basis of the business
strategy which help in accomplishing their goals and objectives. They usually keeps their process
low and also make them available equality products that also leads or decrease the cos of the
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management and production function. This organisation examine of the market prices and
techniques and understand demands and expectation of the customers so they finalize their cost
of the product (Wilson, 2014).
Promotions :- The Wilkinson company make their strategy different from the another
one and also make their merchandise company. This company advertise their products and their
concepts and they also try to influence price and quality of the product. The Wilkinson company
use various types of the promotional techniques such as print, electronic and new media. They
also offer various discounted, charitable events and seismometers. They usually focus on their
effective cost of the products.
People :- a Wilkinson have a large group of the employees which bout more than 460000
in the whole stores of the world wide (Brady, 2014). The major goals of the Wilkinson is to
provide their consumer a great gratification by fulfilling their queries and demands through by
various tools. They also develop skills and abilities of the employees and also spend a great
amount of the money in their training and development programmes. They also arrange various
kind of the programmes in which they give required to their best performed employee and other
events which is related to make this knowledge and skills more effective and efficient.
Process :- In this factor all the activities include by the organisation through which the
can attracts their clients. The Wilkinson company usually provide the quality product and
services which intrigue to the consumer after the sell services. It will also help in increasing
their earning and lead to profit maximization long with the setting up good market value.
Physical evidence :- Physical app react should be attractive and pubic also found that
attractive. Its not only make the impression as the externally as well as it amok make the product
more presentable. The organisation salsify make available the hygiene, maintenance and interior
of the stores it also depict the goodwill of the company. then Wilkinson company also lead with
the unique logo of the company and it also enhance their better quality and use of the colons. It
also present their classify products and the packaging of the product also intrigue consumer
easily (Jonesb and Rowley, 2011).
Here is the comparison of marketing mix in between the Wilkinson and Tesco are as follows :-
Basis Wilkinson Tesco
Product This provide great quality of the
goods and services to there
they also provide various products of
households by focuses on the
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consumers as according to their
preferences and needs.
production of their products which are
electronic.
Place They have to distribute entire
products at all the prime locations
where the consumer no need to
struggle for the products.
Use proper distribution medium so the
consumer reach easily to their
products.
Price The company adopted various
strategies to build the process such
as psychological price.
They use psychological and
competitive strategy in the
organisation.
Promotions They use several mediums of the
promotion such as direct
promotion, sale marketing, online
advertisements (Lamb, Hair. and
McDaniel, 2011).
They rearrange heir strategies so that
helps to make their good brand and
goodwill.
People The gratification level can be raise
by offering them better quality of
the goods and services.
The electronic products is protected by
the organisation and Heuser several
age of people, video games and many
more.
Process Various process of the factors
which involves in the organisation
like innovate existing products and
invest new prides ad also focus on
good quality of products.
They have to raise their sales and for
that they use different types of the
marketing strategies in the trier
organisation.
Physical evidence This organisation involves various
elements such as maintenance,
goods, transparency and
infrastructure. It also help in profit
maximization .
They have to provide great quality of
the product to their clients and they
need services of the sales.
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M 3 Various approaches applied by enterprise to demonstrate objectives
Covered in PPT
D 2 Action plan applies to use 7Ps to accomplish goals.
It helps in smooth running of all the functions of the activities within the business lead
with the significant change in the selling of products and services. This marketing mix somehow
help in completed the task at the effectively and efficiently with the base of commercialism field
of organisation. The enterprise offer household products in very wide range of the geographical
area so the consumer easily get their products (Malhotra, Birks and Wills, 2013). The research
and development is very essential step which help to the enterprise in identifying the current
trends, behaviour, attitudes f the consumer and what they area expecting.
TASK 3
P 4 Evaluate basic marketing plan for organisation
Covered in PPT
CONCLUSION
According to this above mentioned report it is concluded that the functions an activities
of the market is very essential for various kind of enterprises roles and responsibility of their
market department which is already discussed in this entire report. Marketing is partially
interrelated with each department of the company although the marketing mix help in boost up
the performance of the company at effective and efficiently. The compression in between the
Wilkinson and Tesco also posses in this assignment. As per this study without the activities of
the effective marketing the business will not sustain smoothly for long. A proper strategy will
lead to accomplish the objectives and goals of the organisation.
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