Marketing Essentials: Roles, Responsibilities, and Context Report

This report provides an overview of marketing essentials, focusing on the roles and responsibilities of marketing within an organizational context, using Aston Martin as a case study. The report delves into key aspects such as marketing campaigns, brand promotion, and market research, highlighting their significance in driving sales and enhancing brand image. Furthermore, it examines the interrelationship between the marketing department and other functional departments like HR, R&D, Finance, and Production. The conclusion emphasizes the importance of social media marketing and the critical role of marketing managers in resource allocation and consumer identification. The report includes references to support the analysis.

Marketing Essentials

Table of content
• Introduction
• Key roles and responsibilities of marketing
• Roles of marketing with in the organizational context
• Conclusion
• Refrences

Introduction
Aston Martin is well renowned organization in the premium sports car
industry. It is headquartered in England, United Kingdom and most of its cars
comes within the sport segment with the high level of technological and
innovative integration. The company effectively deals in Asia, Middle East,
US and A Marketing is an activity that focuses the money, efforts and
initiatives of organization towards the promotion of offerings of enterprises
among the public so to convince them to buy the product.

Key roles and responsibilities of marketing and
its functions
Marketing can be referred to the integration of all those practices and
processes that strive to establish an image of organization and its offerings
among people within the marketplaces. It comprises of activities such to
research, merchandise promotion, advertisement, consumer service, after sale
and etc. With respect to Aston Martin, the roles and responsibilities of function
of marketing are as hereby.

To be continued…
The marketing campaigns: One of the effective roles of function of marketing is to
improve the campaigns of marketing to short or long period of time. According to
these campaigns, organizations aim at strengthening its company image and market
positioning. Function of marketing’s obtains a control over all the campaigns that are
run by the organization to various types of products of organization.
Brand promotion: Yet another crucial role of function of marketing is to promote
the company’s positive image among the consumers. According to this, firm
communicates the beliefs, ideologies and the features of products to consumers.

To be continued…
Market research: Consumers are treated to the most supreme factor to an
organization. A crucial role of marketing is to carry out constant market research to
identify the needs and preferences of people. With the determination of lifestyle of
population, it is much easy to Aston Martin to bring up with products that cater to the
expectations of consumers and keep them in-tacked with the enterprise. This supports
the enterprises in enhancing its sales and productivity.

The roles and responsibilities of the marketing
within organizational context
Marketing plays significant role within an organisation. The importance of
marketing within enterprises can be easily comprehended by gaining knowledge of
the interrelationship of this department with other functional departments of
enterprises. To enable growth and success of an organisation, it is required that
coordination and cooperation is set among various departments.

To be continued
Marketing with HR: The major role of HR department is to select and recruit skilled,
competent and knowledgeable persons who possess the potential to most effectively
execute the activities of organisation. In this context, the marketing department
within Aston Martin communicate the skills and tactics that are required to be
present within marketing personnel.
Marketing with R&D: The primary role of R&D is to carry out research about the
latest trends and lifestyles of people and marketplaces. In this context, the R&D
department communicate the latest trends and techniques being taken into use by
rival firms to create publicity of offerings of enterprises.

To be cotinued…
Marketing with Finance: It is the finance department that allots funds to marketing
department so that it can easily undertake all the promotional and advertisement
activities. Marketing performs a number of activities such to firm of campaigns,
testing of products, sales promotion, publicity and etc.
Marketing with Production: The production department is involved in the
merchandise improvement process. Within Aston Martin, this department is
responsible to manufacturing of vehicles and its parts and solar systems to aviation
industry

CONCLUSION
. Marketing through social media bring in trend now because it influence the
consumer on the large value. It is also concluded that roles, function and
responsibilities of a marketing manager is crucial to arrange resources and
identify the potential consumer to the products.

References
 Kostelijk, E. and Alsem, K.J., 2020. Brand Positioning: Connecting Marketing
Strategy and Communications. Routledge.
 Andersen, P., Weisstein, F.L. and Song, L., 2020. Consumer response to marketing
channels: A demand-based approach. Journal of Marketing Channels, 26(1), pp.43-
59.
 De Talhouet, G., 2020. Quantum Marketing: A new way to think marketing and
create exponential growth. Journal of Brand Strategy, 8(4), pp.317-329.

Thank you!!!