Marketing Essentials: Key Responsibilities and Significance Analysis

This report delves into the core of marketing, focusing on its essential elements and practical applications. It begins by introducing the concept of marketing and its significance in understanding and meeting customer needs. The report then outlines various marketing processes, including mission setting, situation analysis, and strategic development. A key section details the roles and responsibilities of marketing managers, highlighting their importance in shaping marketing strategies and brand development. The report also examines the interrelation of marketing with other departments like sales, finance, and operations, emphasizing the critical role of marketing information in organizational success. The value and importance of the marketing role, particularly within a large organization like Tesco, are discussed, underscoring how marketing functions drive sales, branding, and pricing strategies. The conclusion stresses the need for organizations to adapt their marketing strategies based on thorough market analysis. References to academic sources support the report's findings, providing a comprehensive overview of marketing principles and practices.

Marketing Essentials
[Key responsbilities and significance of
marketing functions]

Content
• Introduction of concept of marketing
• Overview of different marketing process
• Explanation of roles and responsibilities
• Impacts and interrelation of marketing to other
departments
• Value and significance of marketing role
• Conclusion

Introduction of concept of marketing
Marketing is having wider scope and meaning for
organisational betterment. Marketing concept is based on
market needs and make products better for customers.
Marketing concept helps to companies to analyse desires of
their targeted customers which is essential for them to be
successful in their market. Marketing concepts allows to
firms to develop their products and services according to
demands of customers by taking effective decisions.

Overview of different marketing process
Different processes are included in marketing functions
which are:
• Mission
• Situation analysis
• Objectives
• Strategy and evaluation

Explanation of roles and responsibilities of
marketing manager
Marketing managers plays an important role in making
better deliveries of products and services as per customer
demands. Some significant responsibilities are here of
marketing managers in context of Tesco;
 Development of marketing strategy
 Marketing activities
 Brand development
 Public relations

Impacts and interrelation of marketing to
other departments
Marketing is a key department which
gathers significant information
from market and which determines
the success of company.
Informations of marketing teams
are useful and impact full for
different departments;
 Sales
 Finance
 Inventory
 Operations

Value and importance of the marketing role
Marketing plays an important
role in the success of
organisation like Tesco
which has a huge investment
in market. Promotions, sales,
netwokring, brand
development and prices are
based on marketing
functions so it is essential for
each and every company to
use marketing effectively.

Conclusion
On the basis of the study it is essential for organisations to
make changes in their marketing by making a proper
analysis of their target market.

References
Babin, B. J and Zikmund, W. G., 2015. Essentials of
marketing research. Nelson Education.
Baines, P., Fill, C and Page, K., 2013. Essentials of
marketing. Oxford University Press.
Baker, M. J and Saren, M. eds., 2016. Marketing theory: a
student text. Sage.
Banerjee, B., 2013. Trends in the Use of Social Media as a
Tool of Marketing Communications in FMCG Sector in
India. International Journal of Online Marketing (IJOM).
3(3), pp.62-75.

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