Marketing Essentials: A Comparison of Tesco and ALDI's Marketing Mix

This report provides a comprehensive analysis and comparison of the marketing strategies employed by Tesco and ALDI, focusing on key marketing functions, roles, and responsibilities. It delves into the marketing mix elements (product, price, place, promotion) for both companies, highlighting their approaches to product development, pricing policies, distribution channels, and promotional techniques. The report also touches upon marketing plans, including mission, vision, corporate objectives, situation analysis, and budget considerations. Ultimately, the conclusion emphasizes the importance of marketing in creating brand awareness, driving sales, and achieving business growth, noting how attracting customers is vital for enhancing market share and profitability. This document is available on Desklib, a platform offering various study tools and resources for students.

Task 1, 2, 3 and 4
Marketing Essential

Introduction
• Marketing is a process in which various activities are include in order
to promote and sell the product at marketplace.
• It is the combination of different tools and techniques which are used
at large level by the organizations.

Marketing functions
• Product design and development
• Customer services
• Market Research
• Financing

Roles and responsibilities of marketing
• Marketing and HR Department
• Marketing and IT Department
• Marketing and Sales Department

Roles and responsibilities related to
Tesco Plc
• Product Development
• Marketing and Research
• Market Segmentation
• Communication

Comparison between Tesco and ALDI
through marketing mix
Basis Marketing mix of Tesco
Plc
Marketing mix of ALDI
Product All the goods which are
offered by firms are
tangible in nature which
are satisfying needs of
customers.
ALDI are mainly
focused towards
providing quality
products to all their
potential customers and
they are having high
range of food products
as compared to their
rivalry firms.
Price This is most vital
component related with
marketing mix.
ALDI are using effective
pricing policies in order
to sell products to their
customers at very low
cost.

Continue…
Marketing mix of Tesco
Plc
Marketing mix of ALDI
Place The firms are selling
their products all around
the globe and they have
also established strong
images at market places.
ALDI is running their
business activities in
approximately 18
countries and they are
working at higher levels
all over UK.
Promotion There main focus are
linked with achieving
higher growth and
success in all their
business activities by
providing quality
products to their
potential clients.
They are using
promotional techniques
like personal selling,
sales promotion, public
relations etc.

Marketing plans
• Mission and Vision
• Corporate objectives
• Situation Analysis
• Marketing budget
• Monitoring and control

CONCLUSION
From the above report it has been concluded that
marketing are valuable factors in order to create
awareness about the new and innovative products which
are developed by firms so customers can buy their goods
and it will enhance their sales and profitability ratios. The
main aim of business are related with attracting customers
who will enhance their growth and firms can attain high
shares at market places.

References
Desai, S. S., 2013. An analysis of the competitive marketing
strategies of the hospitality industry in UAE. IUP Journal
of Management Research. 12(1). p.22.
Dibb, S. and Simkin, L., 2013. Marketing essentials. Cengage
Learning.
Fill, C., 2011.Essentials of marketing communications. Pearson
Higher Ed.
Hsu, W., 2011. The vocabulary thresholds of business
textbooks and business research articles for EFL learners.
English for Specific Purposes. 30(4). pp.247-257.
Jones, R. and Rowley, J., 2011. Entrepreneurial marketing in
small businesses: A conceptual exploration. International
Small Business Journal. 29(1). pp.25-36.
Joshi, M., 2012.Essentials of marketing. Bookboon.

Thank You