This report provides a comprehensive analysis of marketing essentials, focusing on the luxury fashion retailer Burberry. It begins with an introduction to marketing essentials and the importance of customer relationships. Task 1 delves into the roles and responsibilities of a marketing department, specifically within Burberry, including attaining customer satisfaction, setting marketing strategy, brand equity, identifying the target market, and managing the marketing budget. It analyzes these roles in the context of the marketing environment, considering responsibilities towards customers and the public. The report then explores the interrelation of marketing with other functional units such as human resources, finance, and IT. Task 2 involves a comparison and evaluation of the marketing mix of different companies, with a focus on Burberry's strategies. Task 3 outlines the creation of a detailed marketing plan for Burberry, aligning with the company's objectives. The report concludes with a summary of findings and a list of references.
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