Marketing Essentials: An Analysis of Burberry's Marketing Strategies

This report provides an overview of marketing essentials, focusing on the case study of Burberry. It explores the roles and responsibilities of the marketing department, emphasizing its interrelationship with other departments such as HR, Finance, and Production. The report delves into the key elements of the marketing function, including product and price, and analyzes how Burberry integrates the 7Ps of marketing (product, price, place, promotion, people, process, and physical evidence) for its success as a luxury fashion brand. The analysis highlights Burberry's strategies for enhancing brand image, achieving customer satisfaction, and developing effective marketing plans. The report concludes by summarizing the significance of these elements in achieving higher profits and revenues.

Marketing Essentials
(TASK-1)

Introduction
Marketing refers to an essential term that shows
the actions of the business enterprises in
promoting and selling the products and
services to the customers including an
advertising and market research. The report is
based on Burberry that set their market
position in the mind of customers as a fashion
luxury as it set their product line with great
depth. Their product is based on fashion and
continuity.

Roles and responsibilities of marketing
department
In context of Burberry this functions
can helps in expanding the
business in the global market.
Some roles and responsibilities of
marketing function can shown
below:
Enhancing brand image
Customer satisfaction

Roles and responsibilities of marketing
department relate to other organisational
context
Marketing with HR- The marketing department
is required to cooperate and coordinate with the
HR department in an effective manner within
Burberry so that it is able to ensure that it gets
the right candidates for performing its various
tasks which can be provided by the HR
department.

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Marketing with Finance- The marketing
department has to make sure that the right
level of coordination can be done with the
finance department so that the funds which
are required can be obtained.

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Marketing with Production- The
marketing department of Burberry
is required to make sure that it can
cooperate and coordinate with the
production department because it
will provide it the various types of
goods which are required to be
marketed and promoted among
the customers.

Roles and responsibilities of marketing
department in context of marketing
environment
Market strategies- The major role of marketing in context of marketing
environment is developing the best marketing strategies so that goals and
objectives can be attained as per the demand of environment in which
customers are survive.
Marketing research- It is one of the major role and responsibility of the
marketing department of the company to research the market for satisfying the
needs of customers and gaining high profit margins.

Significance of interrelationship of marketing
department with other departments
Required for more efficiency and effectiveness- If the marketing
department of an organization can cooperate and coordinate with the other
functional departments then in this way it will be able to ensure that a higher-
level of efficiency and effectiveness can be maintained in the company.
Achievement of goals and objectives- The marketing department can have
strong interrelationships with other functional units and thus this will facilitate
the achievement of the organizational goals and objectives.

Critically analyse and evaluate the key
elements of the marketing function
Product- It means the various products of the organization. By interrelation
with the Production department the marketing department of Burberry obtains
the right products for marketing purposes.
Price- It refers to the prices which are set for the products in the
organizations. Through ensuring interrelation with the finance department the
marketing department of Burberry is able to obtain the desired funds for its
activities.

How Burberry integrates 7Ps of marketing
for their success
As Burberry is one of the best fashion luxury brand in the world due to their
their success is based on the 7 Ps of marketing as it involves product, price,
place, promotion, people, process and physical evidence. In this providing
the quality products to their customers at premium price maintains the brand
image in the people and there effective employees are also helpful in the
success of the Burberry. In this promotional tools helps in attracting large
base of customers and this helps in enhancing the profit margin and sales of
the company. At last it is concluded that Burberry can use the 7Ps strategy to
enhance their success in the market. These elements also helps in developing
the position within market and beating competition.

Conclusion
From the above explanation on the topic of the marketing essential it
shows the very significant terms like customer satisfaction, effective
marketing plan, marketing elements etc. and many more that would
perform by the marketing manager of the company to gain higher
profits and revenues.

References
Pike, S., 2015. Destination marketing: essentials. Routledge.
Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK.
Purvis, J., 2016. Human resources marketing and recruiting: Essentials of
digital recruiting.
Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.