Marketing Essentials: Cadbury Marketing Function Analysis Report

This report provides an in-depth analysis of the marketing function within an organization, using Cadbury as a case study to illustrate key concepts. It begins with an introduction to the importance of marketing and its role in driving sales and attracting customers. The report then delves into the core roles and responsibilities of the marketing function, including pricing, product and service management, and selling. It also explores the interrelationship between the marketing unit and other departments within the organization, such as Human Resources, Research & Development, and Production. The report highlights how these departments work together to achieve organizational goals. References from academic journals and books are used to support the analysis. The report concludes by summarizing the importance of marketing and its interrelation with other management functions, demonstrating how marketing contributes to the success of a business.

Marketing Essentials
(Part 1)

Table of Content
 Introduction
 P1. Key roles and responsibilities of marketing function.
 P2. Interrelationship of marketing unit with different department of organisations
 Conclusion
 References

Introduction
 Marketing is one of the essential functions of a business. It is seen that all the business
organisations use marketing function to attract customers towards their organisation as
well as it helps to enhance the sales of the organisation (Chaffey and Smith, 2017).
 In this report Cadbury is taken in consideration to study the marketing function used by
the organisation.
 In this report there is discussion related to the roles and responsibilities of marketing
function in an organisation. It is also analyse that marketing function has interrelationship
with all the functions of business.

P1. Key roles and responsibilities of
marketing function
 Marketing is an important function of a company that deals with product and service promotion. The
emphasis is on meeting the needs and desires of customers (Mohammad, 2020). The marketing function's
goal is to identify a target market and then persuade them to purchase the company's goods and services.
Following these steps will help you understand the goal:
 The first stage is to undertake thorough research into the needs and desires of clients.

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 Roles and responsibilities of marketing manager are mentioned below:
 Pricing: The price is the monetary value that a customer pays to purchase a product or use an
organization's service. Customers' decisions to buy or not buy a product are influenced by pricing. The
company's marketing manager determines and sets the price of goods and services given to customers.
Cadbury is a premium brand; however the prices established by the firm are reasonable enough for the
average person to purchase the items.

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 Product and service management: Product and service management is a decision-making process that
assists a corporation in determining what to sell, to whom and where to sell, and how to sell it. Here, the
market manager improves the company's marketing mix and takes back the chance. Cadbury is constantly
striving to differentiate its products. As the organisation does regular research, it is able to know the market
trends and make product modifications as a result. This also aids in the prediction of future client needs and
the enhancement of products to meet those needs.
 Selling: Selling is the act of exchanging goods and services for money value. Every company wants to
increase its sales volume. Marketing raises awareness of a company's products and services, this helps in
sales. In the case of Cadbury, the marketing managers promote the product, which helps the company grow
sales. It is evaluated that the marketing of an organisation.

P2. Interrelationship of marketing unit with
different department of organisations
 Different departments combine to ensure the success of the organisation. It is critical that
the departments work together to achieve the goals and objectives on schedule. Below is a
list of marketing's interrelationships with other departments of Cadbury:
 Marketing and Human resource department: A company's human resource department
fills vacancies with qualified and knowledgeable people. Check the requirements for
personnel and then hire them in order to meet the organization's goals and objectives on
deadline (Hartmann, Östberg, and Solér, 2020). Cadbury's post in the marketing
department is filled by the HR department. The human resource department recognises
the need and fills the position with a qualified individual. In addition, Cadbury's
marketing department informs HR of any vacancies in any department so that candidates
can be recruited. This is how the two departments cooperate.

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 Marketing and Research & Development department: The research department is a crucial department
that assists the organisation in understanding market trends. The department performs thorough research
to determine client needs and desires.
 Marketing and Production department: Production department of a company is responsible to
manufacture the goods and services offered by the company. The marketing department of a company
provides suggestions to the production department on how to improve the product. Cadbury is the
market leader, which can be attributed to the company's marketing strategies.

Conclusion
 It can be analysed that marketing helps the company to achieve success. It is vital to know
about the marketing function in an organisation.
 In this report there is discussion related to interrelationship of marketing with other
functions of management.

References
 Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing
and integrating online marketing. Taylor & Francis.
 Mohammad, V.M., 2020. Consumer Trust Towards Content Marketing of Food &
Beverage Businesses on Instagram: Empirical Analysis of Taiwanese and Singaporean
Consumers. International Journal of Business and Administrative Studies, 6(2), pp.73-85.