Marketing Essentials: Cadbury's Roles and Departmental Relations

This report provides an overview of Cadbury's marketing essentials, detailing the roles and responsibilities of the marketing function within the organization. It emphasizes the importance of marketing in promoting goods and services, building customer relationships, and achieving organizational goals. The report explores key aspects such as market research, brand management, and internal communication. It further examines the responsibilities of the marketing function, including satisfying customer requirements, identifying market competition, maintaining innovation, and managing funds. The report also analyzes the interrelation between the marketing department and other departments like human resources, finance, research and development, and production, highlighting how these relationships contribute to the successful operation of Cadbury. The report includes relevant references to support the analysis.

Marketing essential
Cadbury

Table of content
 Introduction
 Roles of marketing
 Responsibilities of marketing
 Interrelation among departments

INTRODUCTION
Marketing can be defined as a function within the organisation which
directly related to promotion of goods and services of the firm for selling
them within the market. It also includes building a relationship between
customer and organisations product so that form can easily sell its product
to the customer for satisfaction of their needs by the use of different
promotional tools (Blythe and Martin, 2019)

Roles and responsibilities of
marketing
Marketing function directly related
to various other functions in the
organisation which increase the
roles and responsibilities of
marketing function towards the
firm because it helps in building
the relationship between customer
and organisation product so that
form can achieve its goals and
objectives in an appropriate way
with a positive mind-set

Roles of marketing
 Performing market research
 Managing brand
 Maintain internal communication

Responsibilities of marketing function
in Cadbury
 Satisfying the requirements of customer: This is done through the help of
promotional activities done by the organisation to inform about production
services the customers for their need satisfaction.
 Identification of market competition: In relation to Cadbury this
responsibility fulfilled by marketing department where it identify the trends in
the market as well as strategies adopted by its prime competitors (Steven,
2016).

Responsibilities of marketing
function in Cadbury
 Maintaining innovation: Innovation is also required within the
organisation which health organisation in achieving its goals and
objectives
 Arrangements of funds: Marketing functions also help
organization in managing funds bemuse it helps in building brand
image of organization.

Roles and responsibilities of
marketing
Marketing is important part of the organisation which has various kinds of functions which
has to be performed by the manager within the marketing by establishing a proper
relationship between different departments of the firm (Chernev, 2018). It is important for the
organisation to manage the customer for the needs and requirements as well as selling the
goods and services of the firm in relation to increase profitability and productivity. For
Achieving these objectives organisation has to manage a proper roles and responsibilities
between marketing and other function of the organisation so that we can achieve its goals in
an appropriate way. For managing the successful operation within the Cadbury it also used to
build a proper relationship between marketing and other functions of the organisation true
that a proper working environment can be established for achievement of different goals.

Roles and responsibilities of
marketing in organisational culture
Human resources department and marketing: Human resources
department can be defined as department within the organisation
which is related to management of human resources which include
all the functions of related to recruitment, selection, placement,
orientation, performance appraisal, compensation management and
many more (Purvis, 2016).

Cont…
 Marketing and finance
department: Finance
department and marketing
department are also
closely related to each
other via marketing
department perform
different kind of functions
and responsibilities in
relation to finance
department

Cont…
Marketing and research and development department: Research
and development department can be defined as the department
which focus on conducting different research within the
organisation to collect the required information about the taste
preference habits and trends within the market which can satisfy the
needs and requirement of customer in an effective way for
achieving the goals and objectives (Obiesie, 2016)

Cont…
Marketing and production
department: Marketing
department is essential part of
the organisation because assist
in producing products and
services of the firm.

REFRENCES
 Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK.
 Perreault, W.D., 2018. Essentials of marketing. New York: Mc Graw
Hill.
 Lanier, P. and Lanier, M., 2017. Marketing Essentials for Independent
Lodgings. Business Expert Press.
 Larson, J. and Draper, S., 2018. Digital marketing essentials.
Publishing by Edify.
 Steven, P., 2016. Destination marketing: essentials.
 Rudden, D., 2016, November. Private Practice: Can You Hear Me
Now? Marketing Essentials for Audiologists in a Noisy Health Care
World. In Seminars in hearing (Vol. 37, No. 4, p. 325). Thieme
Medical Publishers.