Cadbury Marketing: Trends, Processes, Roles Report
VerifiedAdded on 2023/02/01
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Report
AI Summary
This report provides a comprehensive overview of marketing essentials, focusing on the confectionery brand Cadbury. It begins with an introduction to the concept of marketing, discussing current and future trends in the industry, such as the integration of chocolate with other products. The report then explores various marketing processes, including mission, situational analysis, marketing strategy, marketing mix, and implementation and control. It delves into the roles and responsibilities of the marketing function within an organization, emphasizing its importance and influence on other departments like human resources, finance, and research and development. The analysis also highlights the value and role of the marketing department in ensuring the smooth functioning of the company. The report concludes by emphasizing the significance of effective interrelationships between different functional departments, such as the marketing and finance, for achieving organizational objectives and maintaining a strong market presence. References are provided to support the analysis.
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