This report provides a comprehensive analysis of Cadbury's marketing essentials. It begins with an introduction to marketing concepts, including production, selling, and societal marketing. The main body explores Cadbury's marketing processes, utilizing the SOSTAC model for situation analysis, objectives, strategy, tactics, actions, and control. The report delves into the roles and responsibilities of a marketing manager at Cadbury, emphasizing market research, expansion planning, customer relationship management, and product evaluation. It examines the interrelationships between the marketing department and other functional departments such as finance, HR, and production, highlighting the importance of effective communication. The report also assesses the value of marketing in Cadbury's context, focusing on brand awareness, sales increase, market research, and promotion. Furthermore, it compares Cadbury's marketing mix elements with those of Nestle, providing a competitive analysis. The report concludes with a discussion on the marketing plan for a new product launch, offering insights into Cadbury's strategic approach. The report provides a well-rounded view of Cadbury's marketing practices, making it an excellent resource for understanding the brand's strategies and market position.