Marketing Essentials: Comparative Analysis of Cadbury & McDonalds

This presentation provides an overview of marketing essentials, including product identification, development, pricing, and promotion strategies. It highlights the role of marketing in effective communication, customer retention, and creating value for society. The presentation delves into the marketing mix, examining the '7Ps' (Product, Price, Place, Promotion, People, Process, and Physical Environment) and applies them to case studies of Cadbury and McDonald's. For Cadbury, it discusses their wide product range, pricing strategies based on location, targeted promotion to younger generations, and strategic placement of production centers. Similarly, for McDonald's, it covers their product offerings, location-based pricing, youth-focused promotions, and globally spread production and delivery units. The presentation also touches upon marketing plans, including website presence, advertising, public relations, and pricing strategies, concluding with the importance of marketing mix for achieving successful product marketing.

MARKETING
ESSENTIALS

 Identification of the product
 Development of the product
 Determination of the suitable price of the
product to be sold.
 The channel to be used for the distribution
 Development of the strategies for the
promotion of the created products
INTRODUCTION

 To establish the effective communication
 To convince them to buy the products
 To advertise the product
 To retain the customers
ROLE OF MARKETING

 Providing the society with significant
benefits.
 Add to the value of the society
 Creating position in the global market
 Meet the demands of the people
MARKETING IN WIDER CONTEXT

 Process
 People
 Place and time
 Product
 Physical environment
 Promotion
 Price
MARKETING MIX

 Large variety of products
 Pricing technique is mostly based on
position and location of the business.
 The promotion strategy of cadbury involves
targeting of a particular age.
 Cadbury has set up its production centres at
the places where the transportation and
production cost are minimum for them.
MARKETING MIX IN
CADBURY

 Cadbury mostly targets the younger
generations of buyer.
 Cadbury pays an extra attention on
satisfying their customers.
CONTD…

 Products offered by Mcdonald's are involve
salad sandwich, veg burger, veg surprise,
paneer burger, paneer sandwich, cheese
burger.
 Whereas the pricing strategy of Mcdonald
mostly depends on the location and per-
capita income of the country.
 The promotion of Mcdonald's mostly target
the youths,
MARKETING MIX IN MCDONALDS

 Mcdonald’s focus that their production units
are evenly spread all over the world
 Delivery units at different regions
 macdonald’s specially focuses on youth
generations
CONTD…

 Website
 Advertisement
 Public relations
 Promotions
 Pricing
MARKETING PLAN

 marketing strategies in the company
Cadbury has been explored
 roles and responsibilities of the marketing
department have been discussed.
 The marketing mix is used for the
achievement of proper marketing of the
products.
CONCLUSION

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 cadbury.co.uk (2017). [online] Available at:
https://www.cadbury.co.uk/ [Accessed 14 Feb. 2017].
 Datta, H., Ailawadi, K.L. and van Heerde, H.J., 2016. How
Well Does Consumer-Based Brand Equity Align with
Sales-Based Brand Equity and Marketing Mix Response?.
Journal of Marketing.
 Dibb, S. and Simkin, L., 2013. Marketing essentials.
Cengage Learning.
 Fan, S., Lau, R.Y. and Zhao, J.L., 2015. Demystifying big
data analytics for business intelligence through the lens
of marketing mix. Big Data Research, 2(1), pp.28-32.
REFERENCE LIST