Marketing Essentials Report: Coca-Cola's Strategies and Budget

This report provides a detailed analysis of Coca-Cola's marketing plan, encompassing various aspects of its marketing strategies. The report begins with an introduction to marketing and its importance, followed by an overview of Coca-Cola's business. It then delves into the company's vision, mission, marketing objectives, and strategies, including the use of social media marketing. The report also examines the STP (Segmentation, Targeting, Positioning) of Coca-Cola, along with PEST and SWOT analyses to understand the external and internal factors affecting the company. Furthermore, a detailed marketing budget plan is presented, followed by the author's and researchers' opinions. The report concludes with a summary of the key findings and references used, offering a comprehensive view of Coca-Cola's marketing approach. The analysis covers the importance of marketing in business growth and provides insights into how Coca-Cola can achieve its goals and objectives by adapting strategies according to the external environment.

Marketing
Essentials
(Lo 3)

Table of Content
Introduction
Marketing plan
Marketing Budget
Conclusion
References

Introduction
Marketing is organisation philosophy which is having an idea that brand need to understand customer
needs and demands and make an effective efforts to satisfy their needs. In the report it is been
discussed on Coca-Cola company which was introduced in 1886 and working in soft drinks and
even captured many market in effective manner.

Marketing plan of Coca Cola
The Coca Cola which is leading manufacturing beverage
industry in more than 200 countries and its head office in
USA. Hence, in marketing plan of coca cola, company is
been discussed about mission and vision and market
budget plan which will help to increase sales of the
company.

Cont...
Vision: The vision of Coca Cola is:-
“To provide high quality services to become leader in food & beverage sector”.
Mission: The mission of Coca Cola is:-
“To satisfy customer in top graded way so that customer emotional attachment with brand can be
done effectively”.

Cont..
Difference between Marketing plans, marketing objective and marketing strategies
Marketing objectives: The marketing objectives set by Coca Cola in relation to the marketing campaigns
set by company are as follows:-
“To increase the sales of respective company by 15% by the end of one year by way of social media
marketing.”
“To inflate the profits of respective corporation by approx. 5% by the end of 2 years through the launch of
marketing campaigns.”

Cont..
Marketing strategies: It provides a blue print and how to achieve the market objective and hence
specific actions which need to be taken into consideration with effective manner. The marketing
strategy adopted by Coca Cola is launch of marketing campaigns at rapid intervals of time together
with social media marketing. The social media channels on which it is present are Instagram,
Facebook, Snapchat etc.

STP of Coca Cola
Segmentation : The coca cola marketing team segmented two group age that is below 25
and 25-35 age group of people.
Targeting: The coca cola team targeting their products for young or youth people and hence
more over company is innovative products for age group of 10-35.
Positioning: Coca cola marketing team positioning in marketing is to become number one
brand in global marketing

Cont.....
PEST ANALYSIS
Political: In context to Coca Cola company which can launch there products in UK because
the government policies in united kingdom is flexible and it will be easily to do
marketing.
Economical: Due to high inflation rate it affects the Coca Cola company growth in market
and also affect in effective manner.

Cont.....
Social : The large demand for carbonated drinks which increased the
demand overall and hence coca cola company which working hard for
higher growth.
Technological : Coca Cola which is creating a new opportunities in market
and launching new products and improvement in effective way

Cont.....
SWOT Analysis
Strength
Leading brand with large scale of
operations which robust revenue with high
growth in 3 segments.
Weakness
Due to negative publicity which decline in cash and
operational activity.
Opportunities
Due to growing bottle water market which
can be taken advantage by Coca Cola
Threats
Due large amount of competition in market which
affected the Coca Cola marketing team.

Marketing Budget
A marketing budget is an estimated amount of cost that will be required to
promote products or services. For Coca Cola, it includes all promotional
costs like advertising and public relations, employing staff, office costs
and other expenses included for marketing. The management of Coca
Cola realises the significance of devising a marketing budget in order to
ensure that cost of operations is under control of company.