Marketing Essentials Report - Coca Cola Case Study, Semester 1

This report delves into the core aspects of marketing, exploring the essential functions and strategies employed by organizations, using Coca-Cola as a prominent case study. It begins by outlining the key roles within a marketing department, emphasizing the significance of understanding and meeting customer demands. The report then examines the responsibilities associated with the marketing function, including the development of marketing strategies and promotional plans designed to capture market share. It further analyzes how marketing functions relate to the wider organizational context, highlighting the importance of interdepartmental relationships, such as those with human resources. The report underscores the significance of these interrelationships in fostering a healthy work environment and achieving organizational goals. The conclusion reiterates the critical role of marketing in introducing and communicating products to the market, stressing its importance for business survival and growth. The report also includes references to academic sources supporting the analysis.