Marketing Essentials Report: Marketing Strategies for Coca-Cola

This report provides an overview of marketing essentials, using Coca-Cola as a case study. It explores the key roles and responsibilities of marketing, including the selling concept, product development, and the marketing process. The report details Coca-Cola's situational analysis, marketing strategy, marketing mix decisions, implementation, and control mechanisms. It also examines the relationship between the marketing department and other departments, such as sales and IT. The conclusion emphasizes the importance of marketing in creating brand awareness and satisfying customer needs to achieve a competitive advantage. The report highlights how Coca-Cola uses marketing to understand customer needs and maintain a strong market position. This assignment is designed to help students understand the practical application of marketing principles within a real-world business context.

Marketing Essentials

Table of Content
 Introduction
 Key roles and responsibilities of marketing
 Function roles and responsibilities of marketing relate to
the wider organizational
 Conclusion
 References

Introduction
Marketing is an broad concept for company for promoting as
well as advertising products in front of customers.
Basically it is used by firm to create as well as satisfy
customers by understand their needs.

Key roles and responsibilities of marketing
Concept of marketing:
Marketing play as an important concept which used by the
company to analyse the customers needs and wants and at
the same time also build better relationship by providing
them quality products and services.

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The selling concept: This is also an important concept in
which company promote their products in market with
the aim of influencing customers to buy its products. In
context of Coca-Cola, they also use effective selling
tactics and tools to enhance their overall sales at market.

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Product: It is one of the important role of marketing
manager of the company to produce quality products to
customers by understanding their needs and wants. For
this, Coca-Cola evaluate the market needs and produce
quality drinks which may contribute in enhancing their
profitability and at the same time also grab customers
attention.

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The marketing process of Coca-Cola
Situational Analysis process
Marketing strategy
Marketing Mix Decisions
Implementation and control

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Implementation and control: It is last step which is refer
to implement entire steps within the activities of
marketing. Under this, manager of the company
eliminate issues and obstacles in order to improve the
performance level of the firm at market place.

Roles and responsibilities of marketing
relate to the wider organizational
Marketing play important role in building positive brand
image by fulfilling customers needs. This will helps in
creating loyal customers base for longer period of time.
Along with this, marketing help business organisation to
attain higher success at market place by establishing
competitive place.

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Sales department with marketing: Under this, marketing
manager provide relevant information of the customers
and market trends to sales department in which they
produce quality drinks and deliver in over the world.

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Marketing functions with IT department: Under this, IT
division use various innovative tools and techniques to
store information towards the market trends and
situations. With the help of this marketing department of
Coca-Cola easily deliver right product to right customers
in order to attain their higher satisfaction.

Conclusion
As per above discussed assignment, it has been concluded
that marketing is important concept for each and every
company to increase public awareness. By using
marketing concept, firm determine customers needs and
wants for competing their competitors by satisfying
customers needs.

References
Hamilton, C., 2011. Cengage Advantage Books: Essentials
of Public Speaking. Cengage Learning.
Joshi, M., 2012. Essentials of marketing. Bookboon.

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