Marketing Essentials Report for EE Company

This report provides a comprehensive analysis of marketing essentials, focusing on EE Company. It includes a detailed marketing plan, an analysis of the marketing mix for EE and Vodafone, and an evaluation of the internal and external factors affecting EE using SWOT, PESTLE, and Porter's Five Forces models. The report also outlines the roles and responsibilities of a marketing manager, the importance of marketing, and its interrelation with other functional departments. The marketing plan includes objectives, strategies, tactics, a budget, and control measures. The report concludes with recommendations for EE to enhance its market position and achieve its goals.

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Marketing concept and determination of current and future trends............................................1
Marketing plan process...............................................................................................................2
Roles and responsibilities of the marketing manager.................................................................3
Marketing role and its interrelation with different functional departments................................4
Importance of marketing.............................................................................................................4
TASK 2............................................................................................................................................6
Task 2 a) Marketing mix of two companies................................................................................6
Marketing plan for EE limited company.....................................................................................8
CONCLUSION ............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing is a crucial activity for every organization as it is associated with the selling
and purchasing of the goods and services of the company. Under this several process are being
involved such as advertising, delivering and selling the goods to the end user. Thus, it becomes
important for the company to develop with the advertising techniques in an efficient manner as it
will help the customers to understand about the features and benefits of the produc (Baines, Fill
and Page, 2013)t. In the present report, EE company is taken into consideration for further study.
The company is a leading company which is operating with the mobile networking in Britain. It
is highly developed firm and is serving with there services in many areas. Further, in this
marketing plan and its strategies are been determined in an efficient manner. It is been developed
by evaluating the market conditions which have a high impact on the functioning of the
company. Moreover, the current trends and the strategies are been stated for the future benefits.
TASK 1
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Thus, for this, they evaluate with the needs and requirements of the end users and develop with
the services as per there demands. Moreover, with the passage of time, the value and terms of
marketing is been changing and requires different methods to attract the customers.
3

Situation analysis
It is the foremost step in which the analysis about the current situation of the market is
been done and also evaluate with the company's strengths. Thus, the manager of EE company
must go through with the survey to research for the latest needs and requirements of the market
and develop with the plan according to it (Baker and Saren eds., 2016). Further, for this, they
must consider all the micro as well as macro environmental factors so as to come up with the
clear view of the market situation.
Marketing strategy
With the result of previous step, the company will be able to identify the strengths,
weaknesses, threats and opportunities of the firm and take the appropriate measures to overcome
with the threats. This will also help them to cope up with the opportunities available for them and
take the maximum advantage of it (Forshier, 2012).
Marketing-mix decisions
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In this step, by analysing the environment the respective authority come up with the final
decisions which will help them to meet with the current and future needs and improver there
performance with the time. In this, decisions are made for the product development, determing
its price, selecting the distributing channel and adopting the promotional techniques which will
help to attract wide range of customers.
Implementation and control
It is very important for the company to implement with the marketing plan in an efficient
manner so as to ensure the performance level of the organization. Thus, it becomes the
responsibility of the manager to see that all the activities are been settled in an effective manner.
Further, they must monitor the plan and the performance of the employees to ensure the success
of the company (Bennett, 2010).
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In an organization, marketing manager needs to ensure that the products developed are been
promoted and distributed in an efficient manner. Thus it is the core duty of the manager to
evaluate with the needs and serve the customers with the best of the products and services.
Research- The manager need to ensure that proper research is been developed about the market
conditions which will help the company to have an idea about the latest trends, demand of the
customers and the market conditions. This will assist the organization to develop with the
strategies and plan of marketing in an efficient manner.
Pricing and promoting strategies- After the development of the products and services, it is
important to determine with its price to sell it in the market. Thus, for it they must consider the
pricing strategies of the competitors and the value of the product in the market. So that it will
help them to set the price in an efficient manner. Thus, it is crucial to adopt with the most
suitable promotional technique so as to attract wide range of customers towards there
organization (Jones and Rowley, 2011).
6

Maintaining customers relationship- It is the responsibility of the manager of the company to
maintain the relationships with the customers in an efficient manner. This can be ensured by
providing them with quality services and assist them for using it in the long run. They must take
suggestions from the people so as to modify with the products and services as per the needs of
customers.
Development of brand- It is crucial to develop with the brand identity of the company in the
market. This will help them to enhance there market share in the industry. Further, it is the
responsibility of the manager to take several measures to develop goodwill of the company in the
market. Thus, for this proper marketing strategies must be formulated to create a brand image in
the industry (Papasolomou and Melanthiou, 2012).
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Finance department- It is been seen that every promotional activities are directly related is
directly related to the finance department as the practices which are to performed require funds
to implement the plan. Thus, it becomes crucial for the marketing manager to determine the
marketing plan with finance manager so as to arrange with the funds for it.
Production department- For the development of the new or innovated products, marketing
activities plays an important role for evaluating with the needs and requirements of the
customers. This will ensure that the products developed satisfy the customers to a greater extent.
So, it is important for the marketing manager to have a proper coordination with the production
department to enhance the sales of the company (Nguyen and Simkin, 2012).
Sales department- This is an important department as it directly links with the sales of the
products to the end users. It is highly incorporated with the marketing activities as the
distribution channels are managed by them so it is crucial to incorporate both the departments so
that the products and services can be available to the customers.
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Research and development department- It is very for this department to know about the
situation of the market and current trend so that they can develop with the products which meet
the needs of the customers to a greater extent. Thus, the alignment between both the departments
will help to grow there company to the higher level.
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