Marketing Essentials Report: Hotel Grosvenor and Marketing Functions

This report provides a comprehensive analysis of the marketing essentials for Hotel Grosvenor, a London-based hotel. It begins with an introduction to the hospitality industry and the importance of marketing, followed by an examination of the key roles and responsibilities of the marketing function within the hotel. The report then delves into current and future market trends, emphasizing the significance of digital platforms like social media for customer engagement and loyalty. A crucial aspect of the report explores the interrelation between the marketing department and other functional departments, such as finance and the front desk, highlighting the interconnectedness of these areas. The report concludes by summarizing the key findings and providing a list of relevant references. This analysis offers valuable insights into effective marketing strategies within the hospitality sector.

MARKETING ESSENTIALS
Hotel Grosvenor

TABLE OF CONTENT
• INTRODUCTION
• The key roles and responsibilities of marketing function
• Future and current market trend
• Elaborate the interrelation between marketing and other functional department of hospitality
organisation
• CONCLUSION
• References

INTRODUCTION
• Hospitality industry is a broad category in service industry that includes accommodations, food
services, entertainment sectors and recreation. This report is based on Hotel Grosvenor and will
discuss the significant impact of marketing function in the hotel. Hotel Grosvenor is a Grade II
listed railway hotel that is in heart of London. The hotel is offering everything that London wants
to offer. Marketing is a important activity that every business needs to perform in an effective
way to increase the brand image and to attract more customers while establishing the loyal base
of customers. The report has discussion about the importance of marketing and its relationship
with various other functions in the organisation. Roles and responsibilities of marketing
department in the Hotel are mentioned.

THE KEY ROLES AND RESPONSIBILITIES OF
MARKETING FUNCTION
• Marketing is a broad concept that is
important for an organisation as it helps the
hotel to establish a brand image in the
market and to promote about the hotel to the
customers in the market and to attract more
customers towards the hotel. It is part of
marketing to make a research about the
current trends in the market and how Hotel
Grosvenor can attract the customers and
gain their loyalty.

FUTURE AND CURRENT MARKET TREND
As the environment has turned digital and the
customers also have digital presence and are
more influenced by the digital platforms. It is
important for hotel industry to also use digital
platforms to attract more customers. In relation
to Hotel Grosvenor they use social media
marketing platforms such as Instagram,
Facebook and YouTube to increase the
connections with the existing customers and to
attract more customers.

CONTINUE…..
• Branding
• Promotion
• Rewards
• Building
relationships

ELABORATE THE INTERRELATION BETWEEN
MARKETING AND OTHER FUNCTIONAL DEPARTMENT
OF HOSPITALITY ORGANISATION
The marketing function is most important
function in an organisation as it helps to
understand the needs and wants of customer
and helps in development of good and
services so as to carer the needs of potential
customers and also takes measures to attract
more customers. Marketing is present at
every level and is related with every
department of the organisation.

CONTINUE…..
• Marketing and
Finance
• Marketing and
Front desk
• Marketing and
Maintenance

CONCLUSION
The report on Grosvenor hotel, effective marketing
essentials has been analysed as it helps in
developing various marketing function by
understanding their roles and responsibilities in
organisational context. This helps in engaging in
other market factor for the hotel. Along with this
interrelation off different market function has
perform their significance in developing required
department operation at hotel.

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