HND Business Marketing Essentials: Concepts, Strategy & Assignment

This report provides a comprehensive overview of marketing essentials, focusing on key concepts and strategies within the context of an HND Business assignment. It delves into the concept of marketing, emphasizing the importance of analyzing customer needs and making informed decisions. The report also explores current and future marketing trends, including personalization, social media marketing, and integrated marketing activities. Different marketing processes are discussed, such as market analysis, segmentation, and targeting, along with the development and implementation of marketing strategies. Furthermore, the roles and responsibilities of a marketing manager are outlined, including market research, brand development, and maintaining public relations. The report also highlights the interrelations between marketing and other departments like production, finance, and sales. Finally, the importance of marketing is emphasized in terms of higher sales, brand image, customer relationships, and overall business success. Desklib provides access to this and other solved assignments for students.

MARKETING ESSENTIALS
CONCEPT AND SIGNIFICANCE

CONCEPT OF MARKETING
The concept of marketing is considered to
be the philosophy which indicates that the firm
must analyze the needs of the customers and
make decisions accordingly rather that
competing.

Current Marketing trends
• Increased focus on customer experience
• Effective and engaged measuring
• Personalization
• Better content
• More social media marketing

Future Trends of
marketing
• Communication transparency
• User generated content
• Social media promotion
• Integrated marketing activities
• Integrating marketing technology

Different marketing
process
• Complete
market
analysis
Situational
Analysis
• Market
division
Market
Segmentat
ion • Customer
identificatio
n
Targeting
Market
• Different
factors of
marketing
Marketing
Mix • Strategy
developme
nt and
implementa
tionMarketing
Control

MARKETING MANAGER ROLES
AND RESPONSIBILITIES
• CONDUCTING MARKET RESEARCH
• DEVELOPING MARKETING STRATEGY
• IDENTIFYING NEW BUSINESS OPPORTUNITIES
• DEVELOPING BRAND
• MAINTAINING PUBLIC RELATIONS

DEPARTMENTAL INTERRELATIONS
OF MARKETING
Marketi
ng
Finance
Product
ion
Sales

IMPORTANCE OF
MARKETING
• HIGHER SALES
• BRAND IMAGE
• HEALTHY COMPETITION
• CUSTOMER RELATIONSHIP
• CHANGE IDENTIFICATION
• OVERALL SUCCESS

REFERENCES
ARMSTRONG, G., KOTLER, P., HARKER, M. AND BRENNAN, R., 2015. MARKETING: AN INTRODUCTION.
PEARSON EDUCATION.
BOONE, L.E. AND KURTZ, D.L., 2013. CONTEMPORARY MARKETING. CENGAGE LEARNING.
HASHIM, N. AND HAMZAH, M.I., 2014. 7P'S: A LITERATURE REVIEW OF ISLAMIC MARKETING AND
CONTEMPORARY MARKETING MIX. PROCEDIA-SOCIAL AND BEHAVIORAL SCIENCES, 130, PP.155-159.
MULLINS, J., WALKER, O.C. AND BOYD JR, H.W., 2012. MARKETING MANAGEMENT: A STRATEGIC
DECISION-MAKING APPROACH. MCGRAW-HILL HIGHER EDUCATION.
RODRIGUEZ, M., PETERSON, R.M. AND AJJAN, H., 2015. CRM/SOCIAL MEDIA TECHNOLOGY: IMPACT ON
CUSTOMER ORIENTATION PROCESS AND ORGANIZATIONAL SALES PERFORMANCE. IN IDEAS IN
MARKETING: FINDING THE NEW AND POLISHING THE OLD (PP. 636-638). SPRINGER, CHAM.
TSAPUK, O., 2012. INNOVATION DEVELOPMENT IN INTERRELATION WITH MARKETING.