Marketing Essentials: Application of Marketing Mix to Planning

This report provides an overview of marketing essentials, focusing on the application of the marketing mix (product, price, place, promotion, process, people, and physical evidence) within the marketing planning process. It highlights the importance of marketing for organizations in promoting and selling products. The report uses IKEA, ALDI, and CADBURY as examples to illustrate the practical application of the marketing mix, discussing their product ranges and strategies. The conclusion emphasizes that marketing is a continuous process crucial for product promotion and distribution and that the marketing mix concept is vital for understanding how these companies operate.

Marketing Essentials

Content Covered
 Introduction
 Application of marketing mix to the marketing planning
process
 Conclusion
 References

Introduction
In recent scenario, marketing is a important aspect for every
organisation because it helps to promote and sell company's
products and goods in outside the market. It includes several
activities such as advertising, promoting, branding,
distributing, selling, marketing research and so more.
Additionally, will be effectively defining about marketing
mix to the related of marketing planning procedure

Marketing mix
Marketing mix refers to, it is
a concept of market in
which includes some
contents such as product,
price, place, promotion,
process, people and
physical evidence.

Continued...
IKEA
Product: IKEA is one of the largest and leading retail chain of UK which dealing at global
level. Mainly its products are categorised into different sections such as furnitures, baby
and kid's products, food, bathroom equipments, desks, mirrors, beds, cooking
products,m clothes, decoration items, safety products and so more.

Continue...
ALDI
Product: ALDI focuses to provide affordable products to
customers within better quality. This company's products
and goods sold to selected suppliers due to they can
manage their production and ultimately cost.

Continued...
CADBURY
Product: The product of Cadbury is pretty huge and this
company produce large unit of products and goods.
Basically, products of Cadbury are classified as per the
season. Due to, it has different type of products standards
such as Bournville, Cadbury Dairy milk, Fruit & Nut,
five star and so more.

Conclusion
From the above mention report, it can be concluded that
marketing is a continues process which helps promoted
and distributed products and goods in outside of firm.
Additionally, it has been elaborated about marketing mix
concept in the context of ALDI, IKEA and CADBURY.

References
Berthon, P. R. and et. al., 2012. Marketing meets Web 2.0, social
media, and creative consumers: Implications for international
marketing strategy. Business horizons. 55(3). pp.261-271.
Caragher, J. M., 2016. 7 Essentials for a CPA Firm Marketing
Program. The CPA Journal. 86(12). p.11.
Day, G. S., 2011. Closing the marketing capabilities gap. Journal of
marketing. 75(4). pp.183-195.
De Vries, L., Gensler, S. and Leeflang, P. S., 2012. Popularity of brand
posts on brand fan pages: An investigation of the effects of social
media marketing. Journal of interactive marketing. 26(2). pp.83-
91.

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