Marketing Essentials: Morrison Company's Marketing Strategies Report

This report provides a comprehensive analysis of the marketing essentials within the context of the Morrison Company, a key player in the competitive retail industry. It examines the crucial roles and responsibilities of the marketing function, particularly in the context of global competition, and its significance in relation to other functional units within the company. The report delves into the key elements of the marketing function, including product, price, place, and promotion, and explores their interrelation with functional units. A significant portion of the report is dedicated to comparing Morrison's marketing mix with that of Tesco, highlighting the company's approach to product development, pricing, promotion, and placement. Furthermore, the report identifies and analyzes the tactics employed by Morrison to achieve its business objectives, including STP (Segmentation, Targeting, and Positioning), differentiation strategy, and focused cost strategy, providing insights into how the company aims to enhance its consumer reach, revenue, and brand image within the retail market. The report concludes by summarizing the key findings and implications of the marketing strategies employed by Morrison.

Unit 2 - Marketing Essentials

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
LO1.......................................................................................................................................................4
Key roles and responsibilities of marketing function.........................................................................4
Roles and responsibilities of marketing in context with competitive global marketing.....................4
Significance with other functional units in company.........................................................................5
Key elements of marketing function and interrelation with functional units.....................................5
LO2.......................................................................................................................................................6
Marketing mix comparison................................................................................................................6
Tactics applied by company to form business objectives...................................................................8
CONCLUSION.....................................................................................................................................9
REFERENCES....................................................................................................................................10

INTRODUCTION
Marketing can be understood to be widely essential for companies higher innovation
and productive sales management, promotion of goods and services and also bring on new
domains enlarged business efficacy profoundly. The report will be analysing various aspects
of marketing essentials within context of Morrison company where there are varied focus
developed on essential role of marketing , its interrelation with various market competitive
demands and leveraging efficacy on longer run. The study will be further discussing various
aspects of marketing mix which enables marketing planning process to form strong shape
within competitive goals for achieving business objectives. The report will be also analysing
various business tactics applied by company to analyse business objectives that can be
achieved on longer run. The study will analyse in detailed structure of profound new pricing
strategies for larger productive marketing and also enhanced goals widely, where Morrison
has been aiming to be competitive within retail industry aspects (Armstrong., Kotler., and
Brennan, 2018).

LO1
Key roles and responsibilities of marketing function
Morrisons company aims to be widely informative and dynamic within competitive
retail industry scenarios where there are varied new domains competitively coming on among
working efficacy widely. The role and responsibility of marketing is to be productively focus
on market research, strategic investments of capital and planning domains for innovative
horizons to take stringent position metrics among retail industry. The marketing department
has been identified as major keen role for enhanced business competitive domains
development, to bring on consumer oriented efficacy and profound diversity for work
productive goal synergy within new informative aspects. Marketing enables product brand
development to be formed on varied growth goals and targets within revenue to be framed on,
goodwill to be expanded among larger goals productively and also consumer oriented
promotion (Armstrong .and et.al., 2018). The marketing also enables business domains to be
strategically formed, enrich brand on longer synergy and functionally build profits among
quest horizons profoundly. Morrisson aims to use best digital marketing strategies widely for
online scale marketing, leverage longer scale diversity and also pertain competitive domains
informatively for bst innovative branding.
Roles and responsibilities of marketing in context with competitive global marketing
The interrelationship of marketing within roles and responsibilities within global
competitive marketing can be understood to be widely innovative where there are varied
goals diversely coming on within larger domains on which functional innovation is
enhanced. The role of marketing can be understood to be widely crucial for innovative
divergence within competitive efficacy aspects, where Morrission aims to be fundamental
competent and actively determining new horizons on which there are varied new innovations
coming on. Morrison aims to be using best digital marketing strategies for larger diverse
technical efficacy among reaching informative reach among consumers, use best high scale
productivity within promotional scale to be widely commercial . Marketing at Morrison also
enables business diversity to expand commercially on new quest horizons , expand among
larger consumer targets and also productively be competent within keen functional aspects to
be channel of communication for company. The global marketing determinants has been
identified as one of the most competent aspect where Morrison aims to use best marketing

strategies for enlarge wok vision and perspectives for keen new quest targets to be framed on
(Brezak, Vlastelica and Kostić, 2019).
Significance with other functional units in company
Significance of interrelationships within marketing and functional units of company
can be analysed as one of the widely essential aspect for dynamic strengths within wider
domains and new competitive horizons to be reached on. The functional units such as
production, research and technology departments are widely connected with functional units
for competitive marketing which enables business competencies to be formed on wider
domains. It can be also analysed that Morrisson aims to be leveraging larger scale
determinants at focus for leveraging wider scope horizons, for analyzing new competent
domains which will progressively develop competent synergy imperatively on wider
functional arenas. Morrison marketing department is also connected with promotions and
sales departments where varied new scale products, services are coming on among business
efficacy profoundly. There is also new innovation scope coming on within marketing
avenues on which best strategic vision and perpetual networks domains enable developed
scope to be formed on within larger goals diversity. It can be also analysed that there are
competent functional efficacy within competitive supermarkets retail industry on which keen
determining domains are highly essential and profoundly focused to bring on new scenarios
profoundly. There is wider connective strength within functional scale expansion with best
marketing strategies where retail industry has wide competitive strength, larger technical
revenue goal diversity and also promotional scale fundamentals (Cateora and et.al., 2020).
Key elements of marketing function and interrelation with functional units
There are various elements of marketing function in relation with functional units
functional development which enables business development within wider horizons for keen
innovation efficacy and profound goals efficacy, for enhanced consumer market reach. Key
elements of marketing function are based on product, price, place and promotion which
enables competitive retail industry to be actively explored where Morrison actively focuses
to be optimistically moving ahead. Branding is one of the key target and element within
marketing functions which enhances new keen strength to be productively framed among
consumer’s marker domains and also to leverage larger determining new pace widely.
Interrelation with functional units and strategic development enables to enhance competitive

scale efficacy for keen technical goals to be reached on among commercial revenue aspects
and wider goodwill. Marketing mix plays high role for forming competent advanced digital
marketing strategies, informative consumers reach and also upscale business efficacy
competently. The large scale functional investments are actively done on competent
innovations profoundly, Morrison aims to be competitive among marketing mix aspects for
reaching best consumer oriented scale profound development within quest operational plans
and new domains development evolving efficacy. Marketing has been highly growing
dynamic among consumer oriented aspects for larger technical reach and new innovative
business performance metrics on longer time frame parameter (Chen, Van Der Lans and
Phan,2017).
LO2
Marketing mix comparison
The marketing mix is one of the most widely analysed aspect within marketing
planning process which enhances business objectives on longer run for larger scale
investments and strategic planning among fundamental scale profoundly. Marketing mix can
also be analysed as widely important for informative digital marketing avenues, ken
functional domains efficacy and also to leverage higher productive promotions. This can be
also analysed to be heading towards diversification factors for stronger evocative marketing
promotion and also to evolve on higher informative arenas in longer time frame
The marketing mix at Morssion can be differentiated from Tesco which is another leading
brand in retail industry as follows:
BASIS TESCO MORRISON
PRODUCT Tesco products have more
superior quality factors within
high scale marketing which
has enabled business domain
to widely grow, also expand
on new informative domains
where consumer markets
have been competently
expanded.
Morrison has to fundamentally
focus on larger scale product
development and bring on
innovation within products
factors to enhance business
domains. The products
developed synergy shall also be
actively explored for more
consumers oriented services

within advanced marketing
goals.
PRICE The prices of products are
highly attractive and based on
consumers preferences, by
which there is wide scale
business profound strategy
build on longer scale within
revenue goals. Reasonable
and competitive pricing
strategy is one of the main
strength for TESCO brand to
enhance its informative goal
productively among
consumers.
The prices of products are
higher as compared to TESCO
where less consumers are
attracted, also the informative
diversity within products price
structures are less potentially
active which has lessened
goodwill framework.
PROMOTION TESCO uses various
innovative promotion scale
services for bringing wide
scale expansion among
consumers target markets, to
yield larger digital networks
scope horizons and also to
form informative goals
diversity. The promotion mix
is one of the strength for
brand for larger determining
pace and innovative business
efficacy profoundly,
enhancing brand image on
global levels strongly.
Morrison has to further focus
on bringing new diverse
promotion scale services among
competitive retail industry, use
new innovative digital networks
for promotion scale efficacy
widely. The promotional mix
has to be formed on new
innovative work goals
profoundly, enhance its
business services and also
enable business keen
development imperatively.
PLACE TESCO stores are widely
expanded within global
domains for new scale
innovation and target market
The brand Morrison has been
also actively expanding but is
yet to form larger pace and
space within retail industry

reach, for informative
functional goal diversity and
also digital profound efficacy
on new scale. The place
factor has been competently
active to evolve on new
grounds scenarios, for larger
diversity within goodwill
targets widely.
competitive goals widely. Place
factor plays active role to
enhance brand communication
reach among consumer,
developing stronger targets
within functional vision
perspectives imperatively and
also bring on competent
innovation.
Tactics applied by company to form business objectives
There are various innovative tactics applied by companies for forming stronger
business objectives and also to potentially expand within varied new domains of structural
innovation, larger scale business goals profoundly and also enhance its revenue targets
widely. Morrison will be able to evolve on new aspects of business objectives by framing
larger informative consumers oriented scale profound synergy for framing new
competencies. The production of marketing creates high advanced functional aspects on keen
scenarios within longer run, for generating smarter paradigms and also be informative among
consumers scenarios (Chaffey, 2019).
 STP: Segmenting, targeting and positioning is one of the new innovative tactic
within business marketing which enables business development strategically to be
informatively and also leverage larger scale efficacy widely for enhance business
reach. Morrison will be able to potentially bring on new advanced business market
strategy for consumers preference price and productive structure goals actively , also
yearn determinants on new quest goals widely. STP tactic also fundamentally enables
business profoundly to take informative pace among new goals widely and also
potentially deliver larger scale profoundly. STP enables business scale to evolve on
new paradigms for informative growth profoundly and also enhance larger
consumers oriented business goals widely for more revenue profits and sustained
goodwill metrics among consumers oriented innovation.
 Differentiation strategy: This business tactic is actively focused on creating diverse
change within products and services by expanding creative and functional innovation
actively, also use strategic vision actively for larger revenue targets and goodwill

domains. Differentiation also profoundly forms stronger vision oriented scale goals
diversified within new aspects, also leverage higher connective goals imperatively.
This enables business diversification to be formed on wider levels and develop higher
scale goals actively for commercial growth. Morrison shall also focus on strategic
investments planning further and also operate functional diversification within
products widely, also to potentially bring on keen strength among products and
services effectively.
Focused cost strategy: This business tactic is actively focusing to bring on cost focused
strategy within business products and services, for stronger innovative goals in marketing and
also keeping keen targets profoundly worked on for larger quest operational metrics.
Focused cost strategy will enable Morrison for leveraging higher scope efficacy profoundly,
scope functionally on new domains of governing goals for consumers oriented efficacy which
enriches larger scale goodwill profoundly on new perspectives actively. There shall be
dynamic shift worked on among wider quest operational efficacy for higher profits,
informative goals to enhance business imperative reach and also explore technical
development (Davcik, and Sharma, 2016).
CONCLUSION
The report has concluded various aspects of marketing essentials where role and
functions of marketing has been analysed to be one of the most informatively widely
expanded among varied domains, working vision and larger technical profound synergy
among commercial domains. Report has concluded Morrison working operations where it s
strategically working ahead on larger new profound vision and perspectives for scaled
efficacy and higher competitive goals shaping business cultural aspects. The study has
concluded marketing mix factors widely and also comparison with TESCO where the larger
scale innovation has been actively bringing on informative goals profoundly (Felbermayr.
and Nanopoulos, 2016).

REFERENCES
Books and Journals
Armstrong, G.M., Kotler, P., and Brennan, R., 2018. Marketing: an introduction. Pearson
UK.
Armstrong, G.M.and et.al., 2018. Marketing: an introduction. Pearson UK.
Brezak, S., Vlastelica, T. and Kostić, S. C., 2019. ARE MARKETING
COMMUNICATIONS RELEVANT FOR THE PREPARATION OF
BU. TEME: Casopis za Društvene Nauke. 43(2).
Cateora, P.R.and et.al., 2020. International marketing. McGraw-Hill Education.
Chaffey, D., 2019. Digital marketing. Pearson UK.
Chen, X., Van Der Lans, R. and Phan, T. Q., 2017. Uncovering the importance of
relationship characteristics in social networks: Implications for seeding
strategies. Journal of Marketing Research. 54(2). pp.187-201.
Davcik, N. S. and Sharma, P., 2016. Marketing resources, performance, and competitive
advantage: A review and future research directions. Journal of Business
Research. 69(12). pp.5547-5552.
Felbermayr, A. and Nanopoulos, A., 2016. The role of emotions for the perceived usefulness
in online customer reviews. Journal of Interactive Marketing. 36. pp.60-76.