Marketing Essentials NSAB502B2 Presentation - Mont Rose College

This presentation provides an overview of marketing essentials, covering key topics such as the importance and value of a marketing plan, marketing objectives and strategies, market segmentation, and target market selection. It delves into tools like the Ansoff Matrix and BCG Matrix for strategic planning, and includes methods for evaluating a marketing plan, such as sales and market share analysis. The presentation emphasizes the need for setting specific, measurable, attainable, relevant, and time-bound objectives. It also highlights the significance of market segmentation using demographic, behavioral, psychographic, and geographic approaches. The presentation concludes by stressing the importance of situational analysis and resource allocation in creating an effective marketing strategy, with a call to analyze the market and ensure objectives are attainable and realistic for improved profitability and market reputation. Desklib offers a range of solved assignments and past papers for students.

MARKETING
ESSENTIAL
LO 3

Covered content
• Introduction
• Importance of Marketing plan
• Value of Marketing plan
• Marketing objectives
• Marketing strategies
• Evaluation of marketing plan
• Market segmentation
• Target market selection
• Marketing plan
• Conclusion
• References

Introduction
Marketing is an essential method for every organisation because with aid of this, they can promote their goods
and services in market. Thus, they can attract various customers towards it and satisfy their needs and wants
appropriately.

Importance of Marketing plan
• With aid of this, organisation can avoid their future uncertainties.
• It assists in management by objectives.
• McDonald can attain their desired goals and objectives with help of marketing plan more adequately.

Value of Marketing plan
It consists some steps:
 Research and Analysis
 Goals
 Strategies and tactics
 Financials, budgets and forecasts
 Implementation
 Measuring results

Marketing objectives
It comprises:
• Specific
• Measurable
• Attainable
• Relevant
• Time bound

Marketing strategy
Ansoff Matrix:
• Market Penetration
• Market Development
• Product Development
• Diversification

Continued...
BCG matrix:
• Dogs
• Question mark
• Stars
• Cash cows

Evaluation of Marketing plan
It includes:
• Sales analysis
• Market share analysis
• Efficiency ratio
• Cost profitability analysis

Market Segmentation
Manager of association can divide market according to people's tastes and preferences, thus, they can
accomplish their demands more effectively and efficiently. McDonald can segment their market into various
categories, such as:
• Demographic segmentation
• Behavioural segmentation
• Psycho-graphic segmentation
• Geographic segmentation

Target market selection
It is a part of marketing strategy and for organisation it is necessary to analyse it properly. There main
component is segmentation marketing as well as positioning. While they target market, they have to
consider size, profits, competitors as well as goal of organisation.

Marketing plan
It comprises:
• Setting goals and objectives
• Situational analysis tools and techniques
• Creating a marketing strategy
• Allocation of resources
• Monitoring and control measures