Marketing Essentials: Roles, Responsibilities, Mix, and Landscape

This report provides an overview of marketing essentials, detailing the definition and concept of marketing, including the marketing process model. It explores the roles and responsibilities of the marketing function, emphasizing consumer needs, firm survival, product offerings, utility creation, economic growth, social responsibility, and competition tracking. The report also discusses the changing marketing landscape, including the digital era and globalization, and examines the marketing mix. Furthermore, it differentiates between B2B and B2C marketing and explains how marketing roles and responsibilities relate to the wider organizational context, highlighting the interrelationships with finance, R&D, and HR. The report concludes with a list of references, including books and journals related to marketing topics.

Marketing Essentials

INTRODUCTION
• Every business needs to promote and advertise their products and services so that customers can be
attracted. There are many ways of marketing such as social media, TV, newspapers, etc.

DEFINITION OF MARKETING
• It refers to process or methods which a company undertake to promote and sell their products in the
market. It includes many activities like selling, delivering, etc. goods to customers.

CONCEPT OF MARKETING
• It contains a philosophy that enables in finding out needs of customers and to influence their decision to
buy product.

Model of marketing process

P1 Roles and Responsibility of marketing function
• The marketing department has overall responsibility regarding the increasing market share, growing
revenue as well as profitability. Within a small business the department are also allowed
• One person or as it involves a marketing director that are accountable for marketing executives
regarding the functions such as advertising, events and publications.

CONT..
• Listening the needs of the consumer
• It is the most crucial strategy that can be aids to the clients as well as find out the requirements of the
consumers.
• Company internal channels- It is used to create surveys regarding information of sales team as well as
the customer support. It may be relevant to increase the strategies within future.

CONT..
• Assure firms survival, growth as well as reputation
• It survives the consumer retention as well as enhance the marketing share . As marketing aids the firms
to achieve the objectives as it called as customer-centric. It aids in satisfying consumers beyond their
expectations.
• Better product offering
• Price is considers as a vital element within the marketing mix regarding good as it can generate
• revenues. These strategies aids in setting the fair prices, prepares a right approach as wells focuses on
the suitable change. As this exchange process moves smoothly as these are considered as fixed prices
within a favorable manner.

CONT..
• Creates utility
• A product utility is created by the marketing. As utility is considered as an approach that can able
• to satisfy the needs and desires . As marketing creates form time, place, possession utility such as A car
can meet the requirements of a vehicle as well as ride on it. For some rich costumers Cars are the status
symbol ,while middle class needs cars for their needs regarding family members.

CONT..
• Economic growth
• Demands are created by the Marketing. It also enhances the demands as well as encourages the
distribution as well as production activities. As an outcome industrial growth ,there is an increases
within income level as because of the opportunities of employment.

CONT..
• Discharge regarding social responsibility
• The rise within the expectations of the consumers ,environmental degradation, government pressure
also forced the firms like Samsung to practice the social responsibility. As Social marketing plays a
vital role as Samsung can be used cause-related marketing as it can be widely used.
• Track trends as well as monitor competition
• It is considered as the crucial function to know that the firm regarding the competition and market. It
can focus to identify the mistakes as well learn what to best and also tried to avoid mistakes.

The changing marketing landscape
• Digital era
• Changing marketing conditions
• Globalisation