Marketing Essentials: Roles, Responsibilities and Context of Marketing

This report delves into the core aspects of marketing essentials, meticulously examining the roles and responsibilities inherent within the marketing function. It explores the significance of branding, product strategies, and the crucial role of customer service in achieving organizational goals. The report also analyzes the interplay between the marketing function and the broader organizational context, highlighting the importance of communication, efficiency, and conflict resolution. Furthermore, the report offers insights into budget management, return on investment (ROI) calculations, and the significance of packaging and labeling. The report concludes by emphasizing the vital role marketing plays in delivering goods and services to potential customers. References are provided for further reading.

MARKETING
ESSENTIALS
LO 1

Cover Content
 Introduction
 Key roles and responsibilities of marketing function
 Relation of organisational context with duty and
obligation of marketing.
 Conclusion
 References

INTRODUCTION
Marketing essentials are the various tools which help distinct
organisations in improving their quality and total business. Through
these instruments management is capable of taking various critical
decisions.

Key roles and responsibilities of the marketing function
 Customers are made aware about products and modifications
done by different enterprise in their services.
 It also helps enterprises to sold their products in market.

Continued...
 Branding - Through advertising company work on building good
brand value
 Distribution - Produced goods are successfully transferred to
locations where it is actually required so that consumption of same
can take place.
 Marketing ability - Adequate knowledge about external
surroundings

Continued...
 Product strategies – It includes selection of best alternative from
various options available
 Innovation – Changes are made in existing goods.
 Corporate communication – Interaction between different units is
also important to remain updated.

Continued...
 Budget management – set targets for different accounting periods
 Calculate ROI – as much resources are allocated in distinct
operation it is important to get enough returns
 Packaging and labelling – Done in order to protect products
against damages

Relation of organisational context with duty and obligation of
marketing
Good communication needs to be set up among these distinct functions
so that co-ordination can be well settled between them.

Continued...
 Customer service – communication helps in improving services
for clients
 Efficiency – By effective interaction between different
departments quality of services improves.

Continued...
 Develop Trust
 Conflict resolution
 Customer service
 Conflict Efficiency