Analysis of Marketing Essentials at Marks and Spencer (Unit 2 Report)

This report provides a detailed analysis of the marketing operations of Marks and Spencer (M&S). It begins with an introduction defining marketing and the company's background. The core of the report examines the roles and responsibilities of the marketing function, including improving sales potential, polishing brand value, increasing brand awareness, improving company growth, and expanding the customer base. Furthermore, it explores the interrelationship of the marketing function with other departments within the organization, specifically the Human Resource, Production, and Finance departments, highlighting how these departments work together to achieve organizational goals. The report concludes with a summary of the key findings and references relevant literature supporting the analysis.

UNIT 2 MARKETING
ESSENTIALS

Table of Content
 INTRODUCTION
 Roles and responsibilities of marketing function
 Interrelationship of roles of marketing function to the wider organizational context
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is defined as promoting company’s products and services at various promotional channels
so that potential customers for such products can be attracted towards buying such products.
 This report is based on the marketing aspects of Marks and Spencer Company.
 The organisation was established in the year 1884 by Michael Marks and Thomas Spencer.
 Company is engaged selling high quality food products, clothing line and home products.
 This report would strategically analyse different aspects of company’s marketing operations.
 Henceforth, report would assess the roles and responsibilities marketing functions play in the
company.

Roles and responsibilities of marketing function
Improve sale potential
 Marketing functions undertake by company results into improved sales potential of
Marks and Spencer Company in the same dealing market.
 In the marketing campaign team try to polish the brand as the most reliable brand and
the products as the most useful products.
 All these aspects of marketing campaign of company put a direct impact over the sales
capability of company.
 Over the period of time company’s sales figure have always increased and it can be
precisely stated that marketing campaigns channelized by the marketing team at Marks
and Spencer Company has put a significant impact over the sales increase of company.

Cont..
Polishes brand value
 Marketing operations undertaken by company also polishes the brand value of Marks and
Spencer Company in target market.
 In all marketing campaigns company launches marketing team always focuses over
projecting the brand value of company.
Increase brand awareness
 Marketing campaign launched by company also play role in increasing the brand awareness
in market.
 Brad awareness is a tool that denotes the fact that how much the potential customers in the
target market are aware about the company’s business.
 How much the target customers aware in respect to products offer by company, organisation
values, structure and different other factors associated with the business of company

Cont..
Improve growth of company
 Marketing team carry the role and responsibility in respect to improving the growth potential of company in
market.
 Growth is denoted as how much the company has expanded its market share, profitability ratio and other such
factors.
Expand customer base
 Marketing campaigns launch by the marketing team in Marks and Spencer Company always target to new
potential customers available in market.
 Along with providing the product detail to such existing customer base of company it also try to attract the
customers towards such products offer by company.

Interrelationship of roles of marketing function to the wider organizational context
Human Resource Department
 The marketing department comes in contact with the market directly so the HRM
guides the marketers for the need of particular kind of candidates.
 The responsibility for the recruitment process is at the end of the HR but to gather
a pool of candidates can be done by marketers only.
Production Department
 The marketing department knows about the needs and the changing demands of
the customers.
 It surveys the people to gain an insight about the quality and the quantity of the
products demanded by the people and the same information can be reported back
to the production team so that they can produce the products accordingly.

Cont..
Finance Department
 The marketing department considers the finance department as the backbone of the company.
 The marketers of M&S must be aware about the financial condition of the company which can
only be informed by the finance department who decides the budget for all the marketing
activities.
 The promotional activities need much investment from the company so it must ensure that
those activities which do not come in the budget of the company that must be completely
avoided or can be done by expending less.
 The marketing activities must not disturb the financial stability of the company as it can
disturb all other activities.

CONCLUSION
 From the above report it van be concluded that the businesses in the market must have
a strong base for themselves in the market so that they can take risks and measures
accordingly.
 The competition in the market is increasing due to which the organization will have to
get in brand image and reputation so that the company will be able to operate
effectively in the market.

REFERENCES
 Khalili, S., 2020. Knowledge creation essentials in the data based forming
world. International Journal of Modern Engineering Technologies. 2(1).
 Klepek, M. and Starzyczná, H., 2018. Marketing communication model for social
networks. Journal of Business Economics and Management. 19(3). pp.500-520.
 Pater, L.R. and Cristea, S.L., 2018. A systemic characterization of organizational
marketing. Procedia-Social and Behavioral Sciences. 238. pp.414-423.