Marketing Essentials - Unit 2: The Role of Marketing (2019/2020)

This report examines the role of marketing, focusing on its processes, activities, and procedures centered on customer needs. It explores the responsibilities of a marketing manager, including the coordination of business activities such as packaging, transportation, and sales. The report also details the marketing function's role in setting market strategies and the importance of interrelations with other departments, highlighting the impact on achieving organizational goals, using Unilever as an example. The conclusion emphasizes the significance of marketing and promotional activities for business growth, the assessment of customer needs, and the formulation of strategies. It also references various sources to support its analysis, demonstrating the importance of a well-integrated marketing approach for business success. The report underlines the marketing mix and marketing plan's role in formulating successful strategies.

Marketing Essentials
Part 1- The Role of
marketing

Content
 Introduction (Include content mentions on each slide)
 Roles and responsibilities of marketing department/function
 Roles and responsibilities of marketing relate to the wide
organisational context
 Significance of interrelation of marketing with other functions
 Conclusion
 References

Introduction
In the presentation marketing process has to be explained that is
process based over activities, operations and procedure that is based on
needs of customers. Business organization has been making promotion
and advertising possible through various channels over marketing
product and consists of tendency for making promotion possible of
product that is achieved by targeting audiences in large area.

Concept of Marketing
Production concept:According to
this concept has been preferred over
those products that is easily affordable
and available. Product of Unilever if
not easily accessible to customers
then they will shift towards products
of other organization.

Roles and responsibility of marketing manager
Supervision and coordination of business activities: Marketing
manager has an important role that has to be played by him this
is related to establishment of coordination that is going to lead
over making various activities like packaging, transportation,
sales, storage, purchase, promotion and advertising. It has
helped Unilever in making efficiency to be increased that has
resulted in gaining satisfaction of customers.

Roles and responsibilities of marketing
function
Setting market strategy:In this role of marketing managers is
required for establishment to be done in appropriate
coordination among various activities related to business that
has been packaging, transportation, sales, storage, purchase,
promotion, advertising. This makes Unilever for enhancing
efficiency over satisfying customers is going to be easy. Also
marketing functions in an organization

Roles and responsibilities of marketing
function with other functional units
Marketing and HR department: This has helped in achieving of
targetted goals and objectives which is possible through attaining
of right strategy which is required to be implemented. It makes
formulation of that strategies which has benefited towards
achieving desired sales targets. If functions of marketing are not set
in right manner various function in Unilever will not be able to
distribute its sales and revenue. This is going to directly impact
revenue to be generated in negative manner. (Dioko, 2016)

Value and importance of marketing role in
context with organisation
Marketing has very important role which makes working of
business organization. Various key processes has been selling research
over product and services that is having more demand. This makes
attracting of customers possible in proper way possible. It has made
Unilever make offer over products that is required by customers.

Significance of interrelation among various
functions
In order to make goals to be accomplished for UNILEVER in
proper manner it is required that coordination is there. Interrelation of
different functions it has to be ensured productivity should increase in
an company like Unilever that has been helping its manager by
implementation of policies in correct way.

Conclusion
From the above mentioned report it has to be concluded that high
growth of business each organization is required top perform marketing
and promotional activities in appropriate manner. In relation to this
various roles over functioning assessing needs of customers, strategy
and formulation of clients has been achieving satisfaction in proper
manner. Interrelation among various departments like organizational
work in appropriate manner. Marketing mix and marketing plan has
been helping various strategies that has to be gained in desired manner

References
Alford, P., 2018. Tourism and the internet; marketing perspectives. The sage
handbook of tourism management. Applications of theories and concepts
to tourism. pp.397-414.
Avila-Robinson, A. and Wakabayashi, N., 2018. Changes in the structures
and directions of destination management and marketing research: A
bibliometric mapping study, 2005–2016. Journal of Destination
Marketing & Management. 10. pp.101-111.

Thank You