Marketing Essentials: Roles, Responsibilities & Org Context Report

This Marketing Essentials report provides an overview of the roles and responsibilities of the marketing function within an organization, emphasizing its connection to the wider organizational context. It highlights the importance of marketing in achieving competitive advantages through customer satisfaction, product development, and service enhancement. The report uses Walmart Inc. as an example, detailing how its marketing department focuses on market research, anticipating customer needs, enhancing customer satisfaction, improving marketing plans, and building brand equity. Furthermore, it discusses the coordination between marketing and other departments like Human Resources, Finance, and Production, showcasing how effective marketing support contributes to overall organizational performance. The report concludes that marketing is a critical element for any business, responsible for promotional activities and overall organizational success.

MARKETING ESSENTIALS

TABLE OF CONTENT
• Introduction
• Roles and responsibilities of marketing function
• Roles and responsibility of marketing function relate to wider organisational context
• Conclusion
• References

Marketing is the wider concept that describes about manufacturing, labelling and promoting
of the product and services. Marketing is also derives as discipline activities which
involves all actions a company allows to develop the customer relationship with them.
INTRODUCTION

Through marketing department in every organization to performs significant roles and
responsibilities that having relates with marketing and promotions. Marketing helps to
making the company's product gaining the high competitive advantages in terms of
customer satisfaction, product and service development for particular organizational growth
and success through which can sustain at the market place for long period of time.
ROLES AND RESPONSIBILITIES OF
MARKETING FUNCTION

In Walmart Inc. their marketing department consists strong relation with customer as well as
to fulfil their expectation with proper satisfaction which is discussed below are:
• Proper marketing research
• Anticipating the needs of customer
• Enhance the customer satisfaction
• Improvising the marketing plans
• Brand Equity
CONTINUE….

The Walmart is having different internal department where marketing department is having
the roles and responsibilities to ensure the better coordination in the business operation
practices (Elro and Fortenberry., 2018). It provide benefits when marketing support to the
department as well as the efficient performance in organization department such as follows:
• Marketing with Human resources department:
ROLES AND RESPONSIBILITY OF
MARKETING FUNCTION RELATE TO WIDER
ORGANIZATIONAL CONTEXT

• Marketing with Finance Department
• Marketing with Production Department
• Marketing with Informational Technology
CONTINUE….

From above analyzation of Marketing Essentials report, it has come to conclude that
marketing is main element for every business organization who is responsible for
performing the promotional activities of firm.
CONCLUSION

• Elrod, J.K. and Fortenberry, J.L., 2018. Formulating productive marketing communications
strategy: a major health system’s experience. BMC health services research. 18(3). p.926.
• Fill, C. and Turnbull, S., 2019. Marketing communications: touchpoints, sharing and
disruption. Pearson UK.
• Ivanov, M.M., 2019. Modern marketing with the application of Big Data. Bulletin of
Zaporizhzhia National University. Economic Sciences, (3 (43)), pp.116-120.
REFERENCES

THANK YOU