This report provides a comprehensive analysis of hospitality marketing, centered on The Savoy Hotel. It begins with an introduction to marketing essentials and proceeds to detail the roles and responsibilities of the marketing function, including market research, product development, and branding. The report then explores the interrelationship between the marketing department and other key departments within the hotel, such as HR, Finance, and Research & Development, highlighting the significance of these collaborations. A significant portion of the report is dedicated to the development of a marketing plan for The Savoy Hotel, including an executive summary, mission, vision, objectives, a SWOT analysis, and the application of the 7Ps of marketing (Product, Place, Promotion, Price, Process, People, and Physical Evidence). The report also includes budget considerations, STP segmentation, targeting, and positioning strategies, alongside monitoring and controlling mechanisms. Finally, it concludes by summarizing the importance of marketing functions and the strategic value of the marketing plan in achieving organizational goals, supported by relevant references.