This report provides an overview of the marketing strategies employed by Tesco Essentials. It begins with an introduction to marketing and its significance within the organization, emphasizing the creation, promotion, and delivery of goods and services to customers. The report details the needs of marketing, highlighting its role in product and service development and in helping customers understand the value proposition. It then delves into the roles and responsibilities of the marketing function, including market information gathering, marketing planning, product design and development, physical distribution, packaging, pricing, standardization, and grading. The roles of the marketing manager are also discussed, focusing on promotion, managing marketing values, and developing pricing strategies. Furthermore, the report examines how marketing relates to the wider organizational context, emphasizing its impact on various departments such as human resources, finance, and operations. The conclusion summarizes the important role marketing plays in developing the business and maintaining goodwill in the market. References to relevant marketing literature are also included.
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