Report: Marketing Essentials in Travel and Tourism Industry

This report provides an overview of marketing essentials within the travel and tourism sector, emphasizing the importance of understanding customer values and promoting services. The report examines key marketing functions like selling, standardization, pricing, promotion, and distribution, illustrating their significance through the example of Thomas Cook. It also details the roles and responsibilities of marketing in relation to other departments such as Human Resources, Finance, and Research and Development. The conclusion highlights the crucial role of marketing in disseminating information about products and services and its interconnectedness with various organizational functions within the travel industry. The report references several academic sources to support its analysis.