Unilever Marketing Report: Strategies, Roles, and Analysis
VerifiedAdded on 2023/01/19
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AI Summary
This report offers a comprehensive analysis of Unilever's marketing strategies, functions, and organizational context. It begins with an introduction to marketing principles and their application within Unilever, a UK-based FMCG company. The report outlines the key roles and responsibilities of the marketing function, including gathering and analyzing market information, product design and development, and packaging and labeling. It then explores the relationship between the marketing department and other organizational departments, such as finance, human resources, and operations. A comparative analysis of Unilever's marketing mix (product, price, place, and promotion) with that of Johnson & Johnson is presented. The report includes a detailed marketing plan for Unilever, incorporating a company background, objectives, SWOT and PEST analyses, and STP (segmentation, targeting, and positioning) strategies. Finally, the report concludes with a summary of the key findings and includes a list of references.
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