Business: Unit 2 Marketing Essentials Report - BTEC Higher Nationals

This report delves into the core aspects of marketing, focusing on the key roles and responsibilities within the marketing function, particularly in the context of Morrison's. It examines the interrelationships between marketing and other organizational departments, such as finance, HR, and production, highlighting their interconnectedness and collaborative nature. The report further explores the application of the marketing mix by different organizations, comparing Morrison's with Lidl to illustrate how they achieve their business objectives through varying strategies related to product, price, place, promotion, and people. Finally, the report concludes with a basic marketing plan for an organization, integrating the discussed concepts and providing a strategic roadmap for achieving marketing goals. The report is based on the assignment brief of BTEC (RQF) Higher National Certificate in Business, Unit 2: Marketing Essentials.