This presentation provides a comprehensive overview of marketing essentials, encompassing various concepts, strategies, and real-world applications. It begins by introducing core marketing concepts, such as product, production, selling, marketing, and holistic marketing, and then delves into current and future market trends like promotion via mobile, social media marketing, celebrity endorsement, and offline advertising. The presentation further explores situation analysis using tools like SWOT and PESTLE, and outlines different marketing strategies including segmentation, targeting, and positioning (STP). It discusses the marketing mix (product, price, place, and promotion) and the roles of a marketing manager. The presentation includes an analysis of marketing's importance within EE Ltd, its relationship with other departments, and a comparison with Vodafone's strategies. Overall, the presentation offers a holistic view of marketing principles and their practical implementation in the telecommunications industry.
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