Faculty of Business and Law: Research Ethics Application Form Analysis
VerifiedAdded on 2020/06/03
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Homework Assignment
AI Summary
This document is a completed research ethics application form submitted to the Faculty of Business and Law. The project aims to analyze the impact of social media marketing strategies on brand image, specifically focusing on Marks and Spencer. The application details the research procedures, including participant recruitment (customers over 18), informed consent processes, and data collection methods (surveys and secondary data analysis). It addresses ethical considerations such as confidentiality, participant rights (voluntary participation, withdrawal, and the option to omit questions), and potential risks. The form outlines the research location, steps taken for permissions, and measures to maintain confidentiality. The application also acknowledges potential ethical issues, like the time commitment from participants during surveys, and explains how these will be addressed. The Faculty of Business and Law Ethics Committee reviewed the project, and the form includes a statement of ethical approval.
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