Comprehensive Analysis of Marketing Strategies: Evaluation & Portfolio

This essay provides a comprehensive analysis of key marketing strategies, focusing on evaluation methods, the role of product portfolios, and the significance of relationship marketing. It emphasizes the importance of evaluating marketing strategies through clear goal setting, metric analysis, and the use of appropriate tools to ensure organizational growth. The essay also explores why marketing strategists often prefer the product portfolio approach over the product life cycle for new product development, highlighting its reliability and alignment with decision-making criteria. Furthermore, it discusses the focus of relationship marketing strategy on maintaining interactions with customers and employees to boost organizational entity, enhance brand understanding, and foster customer loyalty. This strategy underpins marketing communication, reinforces customer acquisition, and builds trust, ultimately leading to stronger brand resilience and improved customer relationships.

24 hour online exam

Table of Contents
QUESTION 1..................................................................................................................................3
QUESTION 2..................................................................................................................................4
QUESTION 3..................................................................................................................................6
REFERENCES................................................................................................................................1

QUESTION 1
There is a greater need in order to move ahead with the evaluation of marketing strategies. This
is because an organisation that is moving ahead in the pace of development will have to deal
with certain atrocities that are in regard to its goals. The measure of growth prospects will
depend upon how fast the effort is put for in terms of marketing. The sales as well as the
profitable standards that are oriented with the organisation are entirely dependent upon the
strategy that are incorporated (Morgan and et.al, 2019). For this the organisation will have to
bring in an evaluation and an approach to deal with the marketing outcomes just to make sure
that the marketing techniques that are inculcated in the organisation are staying effective to the
best of their ability. There are certain ways that are expensive as well as easier that will also
monitor the progress in terms of bringing about the derivations that are contributing towards the
progress of strategic business. The goals of the organisation that are in terms of promotion and
maintaining different platforms of marketing are also necessary to be initiated. The evaluation of
different marketing strategies can be put forth by incorporating different stages in the
organisation. They are as follows:
Setting clear goals: there will have to be a set of clear goals are that will have to be put forth in
order to make sure that the evaluation of marketing strategies is the brought forth with respect to
prosperous means. The entire ideology behind setting clear goals is that the factors that will have
to be oriented and will have to be worked upon can therefore be known and can also be made
prominent.
Knowing metrics: the process of monitoring the metrics is to evaluate the success strategies and
how far the overall social media platforms are being able to deal with the marketing purpose. In
this regard measuring brand awareness is one of the important criteria that will fall in regard to
knowing the metrics. There are a set of practices that are brought forth with respect to the set of
fundamental metrics which will be highlighted in terms of maintaining digital marketing
solutions. This is one of the probable criteria in marketing where the overall website traffic will
also determine the possibility of a growth for the organisation (Mothersbaugh and et.al, 2020).
The interactive sessions that are on social media will also have to be identified in this regard
because they stand as one of the probable entities where the marketing campaigns can be made
prominent. There are certain impressions cut or brought forth with respect to the displaying of

branding criteria with respect to organisational embodiment that will stand as a progressive
mechanism and also maintains and accuracy towards the business goal.
Choosing the right tools: while evaluating the base of marketing and how far the organisation is
moving ahead in terms of maintaining the analytics of marketing it is first necessary that the
search engine optimisation will have to be taken into account. This is because all the three
terminologies that are in regard to organisational upliftment can therefore be piled up and can
also be maintained on a permanent basis. The matrix will stand as an automation towards
knowing the entire evaluation of marketing strategies that they are put forth. An analysis over the
targets as well as the time frame can also bring about how far the organisation is moving ahead
in terms of bringing about the strategies into existence.
Determining clear targets: the quarterly as well as the half yearly targets that are brought forth
with a massive approach in regard to marketing strategies of the organisation will have to be
determined (Li and et.al, 2021). This can also be done with respect to the smart objectives that
are put forth in evaluating the organisational goals and approaches. The tactics that are evaluated
will also have to be ensured in this regard because the optimisation of the processes that are
included in revaluation will have to aim for a better performance. The performance issues in this
regard will not have to result in a loss that is oriented with the organisational marketing
purposes. The immense platforms that are being used by the organisation to serve people in
terms of a marketing will also have to be analysed to because it is not until when the marketing
knowledge is completely gained that the risk factors that are oriented with the decision making
criteria can be solved.
QUESTION 2
Marketing is all about dealing with the appropriate as well as the inappropriate decisions that are
brought forth with respect to the product as well as the offerings that will bring about a good
growth to the organisation. When marketing is being dealt it is always necessary to choose the
right way such that they will not be any kind of misleading that will take place with respect to
organisational entity. The marketing strategist that are dealing with the appropriate means of
different product strategies would often go with the product portfolio rather than product life
cycle approach in terms of planning a new product development strategy just because it is more
reliable and can also be oriented with the set of decision making criteria (Rutz and Watson,
2019). The development that is oriented with the products as well as a design that is into

organisational compliance will have to deal with a product portfolio. The product portfolio will
stand as a guidance in order to make sure that the example that are derived as a part of bringing
about the design into existence can be made prioritised and prominent. The strategic decisions
that is brought about by the impact as well as the functional area of the entire organisation can
level up with the entire management only with respect to the requirement that is to be made. This
requirement can be identified with respect to the product portfolio with decisions based on
confronting the companies efficiency can be derived. The product portfolio is a part of
organisational framework and it will also bring about different analysis and examples that play a
role in the organisation. The product portfolio will potentially highlight the provisions as well as
the services that our conceptual actions and are also dealing with the services which are offered
on a regular basis. This can also be one of the most entities that can maintain a consistency over
the typical criteria where the marketing usually deals with the competency (Olson and et.al,
2018). The products and services will also define the scope of the organisation and therefore the
product portfolio in this regard will bring about the mix of product lines that will highlight the
responsibilities and also the possibility of decisions. The success that is oriented with the critical
business strategies can be brought forth with respect to the product portfolio of and therefore
most of the strategist will usually pressurize over the competitive advantage that is being retained
by the product portfolio. Most of the people will move ahead in terms of developing their
management procedures in order to deal with a good product structure only with the complex
that is brought forth with respect to the product portfolio. This in order to deal with the product
portfolio it is also necessary that the sufficient measures that are into market research and the
technical problems will have to be highlighted. The product strategies will play a major role in
marketing criteria and the improvement and performance of businesses can be dealt with respect
to the identification that is fortified with respect to responsibilities (Ali and Anwar, 2021). There
is a greater role that is being played by product strategy in terms of organisational responsibility.
The product strategy will also bring about an information that is needed for the planning and
analysis with respect to the ideology that are associated with consumers. A perfect knowledge as
well as an experience that is fortified and is essential in order to move ahead in the process of
development can only be met with a proper planning and evaluation that is in regard to
monitoring of existing products. As a part of product portfolio it is also one of the necessary
measurements that is to deal with which is a competition. Set of entities as well as factors that

are brought forth with respect to the competitors and people that are identified in this regard that
are also those who are included in order to make sure that the product portfolio is brought into
existence (Samiee and Chirapanda, 2019).
QUESTION 3
Focus of relationship marketing strategy is to move ahead in terms of maintaining the process of
interaction that is in regard to customers and the organisational employees. The relationship
marketing strategy has got from goals that will boost of the entire organisational entity and that
can also act as one of the means of communication. It is necessary to get in touch with the clients
that are engaged with the organisation in order to make sure that the brand is very well
understood and is also promoted (Goncharova and et.al, 2019). By acquiring a good customer
base the organisation can move ahead in terms of maintaining the customer retention and this
will have to be increased with a good rate of profitable standard that can bring about an
emotional connection between the employees as well as the customers. This relationship
marketing strategy will have to be loyal enough in order to make sure that the sales and profits
are not just highlighted but also the customer expectations will have to be understood. The
relationship marketing strategy in this regard underpins and also reinforces the organisations
marketing communication strategy. This is in terms of defining its customer acquisition and that
is brought about by the brand advocates. A great experience with respect to the business will
have to be oriented and the recommendations were to be enhanced with respect to products and
services will have to be gratified. This is a real relationship management strategies that will team
up the source of trust which is necessary between customers and people in the organisation. The
purchasing decisions will have to be acquainted such that the present organisational criteria can
move ahead in terms of gratifying customer needs. The relationship marketing strategy moving
in terms of communication kind of management in the organisation will allow to deal faster and
closer with respect to the complexities that are involved in to customers. The reference that are
oriented as a part of customer approach can bring in a better growth prospects by enabling the
choice in order to multiply the number of customers that are there. A longer lifetime value can
also be gratified over the communication prospects by the relationship marketing strategy that is
being one of the valued means and also the worthy measure (Zéman and Bogdan, 2019). In terms
of creating a stronger brand resilient it is first necessary that the marketing will have to go in
terms of maintaining a proper communication strategy. In this regard the relationship marketing

approach will reinforce the entire ability of the organisation to make sure that the organisation
capability of maintaining its strong brand presence can get connected with the organisational
prominence and the customer approach in a prominent way. The new business ideas that are
apart for a relationship marketing strategy will have to be intended such that this implies for a
greater consent of customers and that can also bring and awareness towards of the organisation is
moving ahead in terms of maintaining their interaction with customers. By learning the customer
demands it is also necessary to deal with their probable ideologies such that the communication
becomes easier. For an effective communication the relationship strategy will have to move in
terms of enhancing the product value along with prioritising the customer needs. The basic
marketing in this regard is as essential as any other approach because the marketing practices can
only rely over the basic marketing strategies that can bring about communication in regard to
company and its clients. The reactive marketing that is encompassed with respect to the
purchasing of interactions and also the customers feedback are all important to deal with the
comments suggestions and also the feedback request. The partnership marketing will also be a
highlight in between the business and the third party inculcation where the customer needs are all
brought forth with respect to the deepest levels of communication. In order to maintain a good
communication prospect with respect to the relationship marketing strategy it is also necessary to
stress over the communication channels (Hult and Ketchen, 2017). Most of the organisations will
deal with a very less information that is brought forth with respect to communication channels
that is indeed one of those business scope to make sure that way convenience is also brought
about by the communication channels. The customer brand relationship is a one of those
multichannel that can forcibly engagement with respect to implementation of strategies into
marketing. Every relationship management in the organisation of an prioritises customer service
and therefore it is necessary to make sure that there is a strong long lasting relationship with
clients. And excellent customer service is essential in order to deal with the consumers and their
ability to aim for results. In order to account for a good communication that is oriented with
relationship marketing strategy the company's representatives will often have to face the business
issues that will have to go on loyal terms such that the customers in regard to the organisational
consent will never be able to go in vain.

REFERENCES
Books and journals
Ali and Anwar, 2021. Marketing Strategy: Pricing strategies and its influence on consumer
purchasing decision. International journal of Rural Development, Environment and Health
Research. 5(2). pp.26-39.
Goncharova and et.al, 2019. Brand platform as an element of a company marketing strategy.
International Journal of Supply Chain Management. 8(4). p.815.
Hult and Ketchen, 2017. Disruptive marketing strategy. Ams Review. 7(1). pp.20-25.
Li and et.al, 2021. Social media marketing strategy: definition, conceptualization, taxonomy,
validation, and future agenda. Journal of the Academy of Marketing Science. 49(1). pp.51-
70.
Morgan and et.al, 2019. Research in marketing strategy. Journal of the Academy of Marketing
Science. 47(1). pp.4-29.
Mothersbaugh and et.al, 2020. Consumer behavior: Building marketing strategy. McGraw-Hill
Education.
Olson and et.al, 2018. The application of human resource management policies within the
marketing organization: The impact on business and marketing strategy implementation.
Industrial Marketing Management. 69. pp.62-73.
Rutz and Watson, 2019. Endogeneity and marketing strategy research: An overview. Journal of
the Academy of Marketing Science. 47(3). pp.479-498.
Samiee and Chirapanda, 2019. International marketing strategy in emerging-market exporting
firms. Journal of International Marketing. 27(1). pp.20-37.
Zéman and Bogdan, 2019. Marketing strategy and building brand value on the Hungarian
market. Ekonomicko-manazerske spektrum. 13(2). pp.1-9.
Online
Marketing strategies: [Online]. Available through: < What is a Marketing Strategy? Definition,
types and more | toolshero >
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