Marketing Management Report: Event Management Group (EMG), Australia

Desklib provides past papers and solved assignments. This report analyzes Event Management Group (EMG)'s marketing strategies.

Marketing Management
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Table of Contents
Introduction......................................................................................................................................3
Issue1...............................................................................................................................................4
Brief description of the Company................................................................................................4
Issue2...............................................................................................................................................6
Analyze each of the 5Cs for the organization..............................................................................6
Issue3...............................................................................................................................................8
Collection of the Information for Marketing research and intelligence for the company...........8
Issue4.............................................................................................................................................10
Developing a marketing strategy...............................................................................................10
Issue5.............................................................................................................................................12
Developing marketing tactics.....................................................................................................12
Conclusion.....................................................................................................................................15
References......................................................................................................................................16
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Introduction
Marketing Management is an expansive extent of the investigation of promoting concentrating
on the pragmatic utilization of the methods and showcasing exercises of a specific organization
or business i.e., Event Management Group (EMG), Australia. This business discipline includes
promoting arranging and methodology, introductions, and procedures required in accomplishing
organization objectives by offering some benefit to customers. In this report, the brief discussion
can be examined about Event Management Group (EMG) organization. The 5C's were analyzed
and information about 5C's also being determined. Marketing Strategies and tactics can be
investigated further.
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Issue1
Brief description of the Company
This is an event management group. This is known as Event agency EMG. It is designed for the
events and organized them for the celebration. There are events of conferences, school events,
sports, and ceremony. The company builds and delivers the challenging service of event
management status in Australia (Nguyen, et. al., 2014). The relationship in the company and the
client by the protective work and pioneering solutions. The business is landscape, image broad
and goal of events .their strategy of the management is the event and their client and genuine
outcome of the investment by the client.
Background of the Company
The Company background is as event Management Company for an event organized on the
reasonable cost and happy client. It is the top most brands off Australia for the event
organization. There are faith and good service provider for genuine investment by the client.
Introduction to the Company
The Company is the event management group located in Australia. This is based on the
celebration of the good and eventual moment of the client. This is engaged with the big clients
for conference and sports; school programme with their good services.This is also called EMG as
an event agency. They have client and stakeholder for market relationship.
Plan
They have a plan for the company for event management. They plan for the right process,
policies, and passion to deliver to the client. It is also recommended in services according to the
demand of time and fashion. The understanding of the event purposes, processing of the event,
the expectation of the customers and audiences services are provided by the company. The
better-equipped services they are provided (Hajli, 2014). They also learn with understand and
upfront. In the reviews of the customer, they are provided the service of budgeting,
entertainment, invitation management, theming of programmed, venue, source of supply and
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their management which include the script writing, cost, teamwork for management and work for
class and creativity.
The topic of the research report
The topic of the research is the management of marketing in Event Management Company. The
management of the sources, suppliers, cost, team, market, customers, and regulation of client and
investment in betterment and attraction of the company are key points of the research. The event
management is the creation and demand of the celebration and demand of the time where cost is
no important than the time (Nguyen, et. al., 2014). It is the type of industry where explore the
creativity, new ideas, talent and imagination with the management of money and good team
members. It is a type of art to make any celebration an event make beautiful and memorable for
the client and history. It is the business of creativity of small to a high level of stakeholder
involvement. It is generated by the age of modernization in the world. This is beneficial for the
event management as usual small shopkeepers also.
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Issue2
Analyze each of the 5Cs for the organization
Company
The Company is the event management group located in Australia which is known as Event
Management Group. The event management is the creation and demand for the celebration and
demand of the time where cost is no important than the time. It is the type of industry where
explore the creativity, new ideas, talent and imagination with the management of money and
good team members (Hajli, 2014). The management of the sources, suppliers, cost, team, market,
customers, and regulation of client and investment in betterment and attraction of the company
are key points of the research.
Customers
Customer is the recipient of services and good. They are the purchaser of the product and
services. Now time customer enjoys services by the provider and purchases memorable time and
events for life. They demand of cost-effective services, design, attractions, reliability,
performance, durability, efficiency, compatibility, experience and convenience. They want
services in cost, in the budget, near areas, not time-consuming, convenience in approach and not
a tactic. They want a new idea for event appreciation by members of attendees. Services are a
convenient solution of the previous one or easy try of customer and services in the budget. This
is regaining the cost of the event in the form of satisfaction.
Collaborators
Collaborators are the person who works with jointly and with competitors. They are sometimes
threats for the company in leak ideas and creativity (Jaroenwanit & Kattiyapornpong, 2012).
Their reaction defects the function of the company in case of market achieving. They work on
different company for the same goals.
Competitors
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This is a type of threads in cost and budget. They may be small or big in the project for the
company and cut the link from market and assignments. New ideas of the company which leaks
in low budget to the customer with the same suppliers (Jain, et. al., 2013). Because more people
attracted there. Any new type of technology in the market is a threat for the existing company
who not afford for them. Competitors are the threat to the market interest and old customers due
to providing the same service and idea in low budgets. Market investment and information make
an update for the good catch of the client is needed to the company for growth.
Context
It is a type of idea, circumstances, setting for the function and statement of any business and
work which is fully understood. It is an explanation of the existence of something in the word. It
is the collaboration or group of the word which show existence. It is a type of quote for
interacting with the quality and quantity of the services in business (Jaroenwanit &
Kattiyapornpong, 2012). The context shows the theme of a good service provider. This is
famous as a tag line of the company to show good and promises for the customer. It is should be
ethical and managed with the care of the customer to make an attraction for the company in the
market and give a dignify view in market value and good services through performances.
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Issue3
Collection of the Information for Marketing research and intelligence for the company.
What Do Customers want?
The customer wants service in budget, memorable, good, quick services and satisfaction by the
entertainment and makes moment’s enjoyful for the event agencies. Customer demands of cost-
effective services, design, attractions, reliability, performance, durability, efficiency,
compatibility, experience and convenience (Jain, et. al., 2013). For the satisfaction of the
customer, bargaining is also by company representative where is available of alternative source
and replacement of the subject. Services are a convenient solution of the previous one or easy
try of the customer. Services are in budget of the customer which can be affordable in the
purchase. Functions of services are the way of fulfilling the need and desire of the customer.
Which competitors pose a threat?
Competitors show a threat to a company which has two types like new competitors and small
suppliers for any materials good. New competitors pose threads with new technology and the
latest equipped. This is a type of threads in cost and budget. New ideas of the company which
launches in the market are also threats because of more people attracted there. Any new type of
technology in the market is a threat for the existing company who not afford for them. Market
investment and information make an update for the good catch of the client is needed to the
company for growth. Regular information and changes take places in the theme and ideas will
events involve making the regular interest of the client in the company (Daniel, et. al., 2017).
Even the same type of industry and idea is provided at low cost. It is the threat of the company
through other company.
How the context of business is changing, if at all?
The Context of business is changing is not easy for the company to leave the theme and
creativity of origin. There is changing the context refer transitional phase, their developments,
and visual transformations. Now age the change in the context of business is good and
technologically increases the attraction of the market. If the technology is adopted which is easy
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to use, new in the area or market, new in technology, managed in low cost and sustainable. this is
show market and client attraction for seasonally more income. Sometimes the change in context
is a line of statement, web design, new ideas of approaches, do any ethical way, old traditions
promote in a new way as a theme, visualization of the sites, new facilities, etc.
What role do collaborators play in the process?
The role of the collaborators is a threat in the event management industry. They are not the
source of any benefits. They are threats in the business for stealing ideas, management, a team of
the working, hire experts in high payment and clients by reduction of cost on the same product.
The management of staff and employee are typical in front of competitors due to stealing
employees by a few more payment or facilities offers (Daniel, et. al., 2017). The team is key to
the business and their management is more tactic nowadays in competition. Even ideas of
creativity make tuff to safe organize by the company the process of leak content makes it cheap.
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Issue4
Developing a marketing strategy
Based on the Market analyses, outline potential market segments that are available to the chosen
organization. Recommend and justify:
-a Choice of the target market (/s)
A target market is a bundle of the business owner, team and small suppliers, stakeholders and
enterprise. Their reason for the marketing efforts and searching is to provide the segment of the
market of their suitability. The achievement of the market Is the final step of the choice segment
of the market process. The markets have the quality of all things available in this place. Multiple
choices are available of the one type of source in the market (Schuler, 2015). Cost is also
mandatory in the target market will be cheap or in wholesale. The target market has
manufacturing units of the creative things for the decoration, flowers shops, tents, utensils for the
catering. Food material is available in all brands and sweet shops and rental dresses. So the
choice of the market has the quality of easily available requirement on the good cost for effective
management and help in company benefits. The choice of the market has demand with
alternative options and customer demands. There is also in the small distance for low-cost
investment in transportation.
-a value proposition for the target market (/s)
A value of the target market is analyzed by the market research, search, and collection of the
information which is the best tool of any type of the starting. Information on the market gives the
result of the cost-effective and good sources of the shops and services. The small stakeholders
and enterprises are involved as cheap and good service provider for the event.Event management
markets show the cost of the need for food, decorations, government, fashion, sports finance, and
entertainment sources. Business and the statement of the company describe the customer value
proposition in the market and business (Burns, et. al., 2014). The specific targets of the business
is the services of the potential customers, constituents groups and the supplier and stakeholders.
The services are the direct hit to the issues and expectations of society. The message for the
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customer by theme and crafts for the target audiences. It is available for clear and reputed market
leaders for customer faith. Target market only sees the leader and business owners. Show the
options of attraction of choice for the customer as a leader, business owner and reputed name and
brands (Supovitz, 2013).
-a positioning statement for the target market (/s)
This is the type of the statement like to position of the company like event logo, line of
impression, line of the service and the line of the willingness. The statement of the company
shows the respect, service, trust, and potential of the services to the customer. It should be an
image, logo, brand, and line statement for positioning and the identification of the company. This
is an internal tool of the promotion of the product and the launch of the service in the market
(Schuler, 2015). It helps for focus and promotion of the services in customer and the value
proposition in market strategy. It should be simple, unmistakable, branded, heart touching and
memorable. It shows faith and promise as a brand. Positioning statement shows the decision
making of the market for the product and brand.
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Issue5
Developing marketing tactics
Recommend and justify a detailed marketing mix (4-7Ps) to support the marketing
strategy described in issue4.
Marketing tactics are part of the choice of target and type of industry. The type of industry
recommended in the society and the time of the trends. In this age no time for anyone who can
manage the things of homely and family functions and another type of celebration. Market
tactics mean the promotion of the company product and services for the market value and
achieve contracts (Burns, et. al., 2014). Some cases are shown on the website for the attraction,
some feedbacks by the customer left on the site is part of the promotional activity. This is event
Management Company which provides the services of the event management, venue,
decorations, catering and many things for the customers. These services will be arranged with the
help of relative stakeholders like decoration materials, stages and tents, domes, best for a
restaurant with their specialty. The event management is not only the service of management, but
it is also the service of creativity, imaginations, and cost-effective.
Cost of things is available in the market will be gotten by the market analysis and searching.
Even sometimes the best option will get. Cost of the arrangement with benefits of the company is
maintained by the good management and information tools. Another thing is the promotion of
the company by the easy and handled dashboard design with the attraction of the cost and
content will not be tactic. Old clients and regular clients are promoted with small gift and
benefits as part of the promotional activity. Many of the social sites and free advertising with
help of events photographs on display will be available for the leave impressions. The strategic
methods are the source of the promotion of the company is good services and the management
with effective cost (Šerić, et. al., 2014). All type of customer according to pay is important for
the services. The menu of the company should have a small budget to high budget strategy for
the attraction of the customer. Some time small events are in number which gives profit to the
company instead of the big event. So the source of the market available in less amount and the
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